Twitter campaign – Campaigns of the World https://campaignsoftheworld.com Best Advertising Campaigns & Creative Marketing Ideas Mon, 19 Nov 2018 05:59:12 +0000 en-US hourly 1 https://wordpress.org/?v=7.1.3 https://campaignsoftheworld.com/wp-content/uploads/2014/10/cropped-COTW_fav-2-32x32.png Twitter campaign – Campaigns of the World https://campaignsoftheworld.com 32 32 KFC’s “Ain’t no small fry” campaign is turning its critics into stars. But why? https://campaignsoftheworld.com/digital-campaigns/kfc-aint-no-small-fry-campaign/ https://campaignsoftheworld.com/digital-campaigns/kfc-aint-no-small-fry-campaign/#respond Mon, 19 Nov 2018 05:59:12 +0000 https://campaignsoftheworld.com/?p=14644 KFC is back with yet another mea culpa campaign after running one of the best apology-cum-confession campaigns of all time, named simply “FCK” as a letter of apology to all people who were disappointed due to sudden chicken shortage at KFC outlets. The new one’s called the “KFC Ain’t no small fry” campaign which is built around the hatred for KFC French fries across its U.K. locations and the star of this blitz campaign is a tweet that criticizes KFC for serving bad fries.

KFC "Ain't no small fry" by Mother

KFC Ain't no small fry by Mother

KFC "Ain't no small fry" by Mother

KFC "Ain't no small fry" by Mother

KFC "Ain't no small fry" by Mother

Along with the above tweet, Twitter is inundated with many other hate-tweets disparaging that standard and taste of KFC fries. KFC has acknowledged all the critics and their tweets turning them into press and outdoor ads with a promise to launch new fries that are claimed to be chunkier, tastier, and better – packaged as the “Ain’t no small fry” campaign.

KFC’s fries are not so much loved as their chicken is and it becomes evident after noticing a pool of complaints on Twitter hurled squarely and sincerely at their recipe and taste of fries. However, we think that the good news is that KFC doesn’t fear to listen to it, embrace all of it and spread the world loud and clear with a promise to come back with more delectable fries.

Credits:
Advertiser: KFC
Agency: Mother
Campaign: KFC Ain’t no small fry

Tags:
KFC, Mother, Ain’t no small fry, KFC fries, Advertising Agency, Digital Campaign, Twitter campaign, KFC FCK campaign, Food, Print Advertising

]]> https://campaignsoftheworld.com/digital-campaigns/kfc-aint-no-small-fry-campaign/feed/ 0 Clever. Witty. Creative. How Brands Reacted to Twitter’s expanded 280 Characters limit! https://campaignsoftheworld.com/digital-campaigns/twitter-280-characters-limit/ https://campaignsoftheworld.com/digital-campaigns/twitter-280-characters-limit/#respond Tue, 14 Nov 2017 11:00:45 +0000 https://campaignsoftheworld.com/?p=12455 Twitter recently announced the increase in the 140 character limit to 280 Characters. This goes for all languages where cramming isn’t a big issue, and the brands are euphoric about this fresh development.

Twitter 280 Characters limit

Some brands that are going all out with this newfound Twitter liberty are:

Burger King

NASA Goddard

MGM Studios

Google Maps

Pizza Hut

HISTORY

Hero MotoCorp

Nat Geo wild

Sony

KitKat

ShopClues.com

Godrej Aer

McDo Philippines

Netflix

Charmin

Denny’s

Durex

FAASOS

PSG Officiel

This is a true testament to exactly how much the brands worldwide are loving this improvement and have embraced this new & enhanced update!

As brands are recognizing this new capability, they are gearing up to experiment and explore its full possibilities. What is indisputable is that this new fad like everything else is bound to wear off soon enough!

Article related to:
Twitter character limit, 280 Characters, Burger King, PSG Officiel, FAASOS, Durex, Spotify, Netflix, McDo Philippines, Hero MotoCorp, Durex, Godrej Aer, KitKat, Sony, ShopClues.com, Twitter campaign, Best social media campaigns

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