twitter – Campaigns of the World https://campaignsoftheworld.com Best Advertising Campaigns & Creative Marketing Ideas Thu, 03 Sep 2026 06:34:38 +0000 en-US hourly 1 https://wordpress.org/?v=7.1.3 https://campaignsoftheworld.com/wp-content/uploads/2014/10/cropped-COTW_fav-2-32x32.png twitter – Campaigns of the World https://campaignsoftheworld.com 32 32 Instagram Threads: Unleash Your Text Updates and Engage in Conversations Like Never Before! https://campaignsoftheworld.com/news/instagram-threads/ Wed, 26 Jul 2023 03:39:31 +0000 https://campaignsoftheworld.com/?p=28642 Discover Instagram Threads: Your Gateway to Text Updates, Engaging Conversations, and a Twitter Alternative, Unveiled by Meta!

Instagram, Threads, Campaigns of the world

If you are looking for a new social media app that lets you share text updates and join public conversations with people who share your interests, you might want to give Instagram Threads a try. Threads is a new app, built by the Instagram team, for sharing text updates and joining public conversations. It is created by Meta, the company that owns Facebook and Instagram.

Threads is similar to Twitter, but with some differences. Unlike Twitter, which has a limit of 280 characters per tweet, Threads allows you to write up to 500 characters per post. You can also add photos, videos, links, and mentions to your posts. You can repost and quote other posts, just like retweeting and quoting on Twitter. You can also like and reply to posts, as well as share them to your Instagram story or feed.

Threads is connected to your Instagram account, so you can use the same username and verification badge. You can also follow the same accounts you do on Instagram, or discover new ones based on your interests. However, you can customize your profile for Threads separately from Instagram, and choose your own privacy settings. For example, you can decide who can mention you or reply to you on Threads, and filter out unwanted words from your replies.

Threads is designed to be a positive and creative space for expressing your ideas and joining conversations. It follows the same community guidelines as Instagram, and has tools to help you report or block abusive content or users. It also has accessibility features such as screen reader support and AI-generated image descriptions.

In this article, we will explain what Instagram Threads is, how to use it, and what are its advantages and disadvantages.

How to Use Instagram Threads

To use Instagram Threads, you need to download the app from the App Store for iPhone or Google Play Store for Android. You also need an Instagram account to log in. Once you log in, you can fill out your profile, choose your privacy settings, import the accounts you already follow on Instagram, and agree to the terms of use.

Your home feed on Threads shows you the posts from the people you follow, as well as recommended content from new creators. The feed is algorithmic, meaning that it shows you what it thinks you will like best, rather than in chronological order. You can also search for topics or users using the search tab, see your activity such as replies and mentions using the activity tab, and edit your profile using the profile tab.

To create a post on Threads, tap the plus icon at the bottom of the screen. You can write up to 500 characters of text, add photos or videos from your camera roll or take them directly from the app, insert links by pasting them or using the link icon, and mention other users by typing @ followed by their username. You can also string together multiple text posts by tapping the plus icon again after writing your first post.

To interact with other posts on Threads, tap the heart icon to like them, tap the reply icon to write a comment, tap the repost icon to share them with your followers (similar to retweeting), or tap the quote icon to share them with your own caption attached (similar to quoting). You can also tap the share icon to share them to your Instagram story or feed, or copy the link and share it on any other platform.

Use Cases of Instagram Threads

There are many ways you can use Instagram Threads for different purposes. Here are some examples:

  • Share your thoughts and opinions on various topics that interest you
  • Join conversations with other people who share your interests
  • Promote your brand or business by sharing valuable content and engaging with your audience
  • Showcase your creativity by writing poems, stories, jokes, or quotes
  • Learn something new by following experts or influencers in your niche
  • Have fun by participating in challenges or games
  • Support a cause or a movement by spreading awareness or raising funds

Advantages of Instagram Threads

Instagram Threads has some advantages over other social media apps. Here are some of them:

  • You can write longer posts (up to 500 characters) and add more media (photos, videos, links) to them
  • You can customize your profile and privacy settings for Threads separately from Instagram
  • You can follow the same accounts you do on Instagram, or discover new ones based on your interests
  • You can easily share your posts to your Instagram story or feed, or any other platform
  • You can enjoy a positive and creative space that follows the same community guidelines as Instagram
  • You can access accessibility features such as screen reader support and AI-generated image descriptions

Disadvantages of Instagram Threads

Instagram Threads also has some disadvantages that you should be aware of. Here are some of them:

  • You need an Instagram account to use Threads
  • You cannot use hashtags or search for specific text or phrases on Threads
  • You cannot send direct messages or create groups on Threads
  • You have to deal with the algorithmic feed that may not show you what you want to see
  • You have to share your data and information with Meta, which may use it for advertising or other purposes
  • You cannot delete your Threads account without deleting your Instagram account

Conclusion

Instagram Threads is a new app that lets you share text updates and join public conversations with people who share your interests. It is similar to Twitter, but with some differences. It is connected to your Instagram account, but you can customize your profile and privacy settings for Threads separately. It has some advantages and disadvantages that you should consider before using it. If you are looking for a new way to express yourself and connect with others online, you might want to give Instagram Threads a try. It is free to download and use, and available in 100 countries. However, it is not available in the European Union due to strict privacy rules. To learn more about Instagram Threads, visit their official blog or download the app today. Happy threading! ?

]]> Pepsi Code – Pepsi hacked almost all famous websites https://campaignsoftheworld.com/digital-campaigns/pepsi-code/ Thu, 26 May 2022 04:42:45 +0000 https://campaignsoftheworld.com/?p=26227 Brands spend millions to appear on different websites worldwide using different, often inefficient formats.

Pepsi Code managed to cross the marketing, time, and advertising barriers by getting its Twitter followers to carry Pepsi’s message to places where not even paid media had been able to carry the brand.

That’s why, while some pay millions of dollars to appear on the most important websites in the world, Pepsi turned thousands of followers into “hackers”, so that from their computers and with an HTML code, they would put a message in thousands of websites around the world, all in exchange for a Pepsi.

Pepsi Code, Campaigns of the world

With no advertising budget, not even one influencer, just an HTML code, and some Pepsi to give away through Twitter, the brand was able to change the conversation and increase interactions with our followers, who dared to take Pepsi’s message to the most important and unreachable websites such as the Nasa, the White House, New York Times, Tesla, Google home page, Apple, Starbucks, Nike, KFC, Sony, Chevrolet, and even Coca Cola website.

Credits
Agency: Sancho BBDO
Campaign: Pepsi Code
Client: Pepsi Colombia
Chief Creative Officer: Mario Lagos
General Creative Directors: Daniel Álvarez, Diego Contreras
Creative Directors: Jose Ariel Hernández, Andrés Lancheros
Copywriter: Juan Diego Rivera
Art Director: Juan David Pérez
Head of Business: Luisa Fernanda Márquez
Account Executive: Nicolás Jaramillo
Digital Content Specialist: María Alejandra Altafulla
Preditor: Kelly Escobar​​​​​​​

]]> Twitter: The perfect Christmas ad https://campaignsoftheworld.com/film-and-video/twitter-the-perfect-christmas-ad/ Sat, 18 Dec 2021 16:31:13 +0000 https://campaignsoftheworld.com/?p=25484 Twitter brought this story ‘The perfect Christmas ad’ to life to show how the Christmas spirit floods Twitter every year

A surreal tale about two snowflakes, or rather ‘snow flacks,’ called James and Jack. Their adventures include bouncing from an octopus in the sea into a snow spray factory. It’s magical, it’s absurd, and it’s proof that all kinds of Christmas conversations are on Twitter.
 

 
Credits
Advertising Agency: DAVID Madrid
Campaign: The perfect Christmas ad
Tags: Digital Film, Spain, Electronics, Technology, Creative Animated Ads, #ThePerfectChristmasAd, Creative Christmas Ads
Source

]]> The OREO Global Vault – For All Humankind https://campaignsoftheworld.com/ooh-campaigns/oreo-global-vault/ Sat, 21 Aug 2021 17:42:46 +0000 https://campaignsoftheworld.com/?p=24406 Alerted by a concerned fan on Twitter, OREO was on a mission to save the OREO cookie from the impact of Asteroid 2018 VP1 by building the OREO Global Vault in the permafrost region-Svalbard, Norway.

To bring this activation to life, they had to work against actual space and time. Agencies, directors, producers, & editors prioritized the production of the documentary, short social videos, physical vault build, social communication plan, media outreach plan, and influencer assets in record time: from idea to reality in only 35 days.

OREO Global Vault
The OREO Global Vault – For All Humankind

For OREO Global Vault idea to work at its best, it needed to feel real for viewers and very real for the brand and architect tasked with saving the OREO cookies. Maintaining an authentic and urgent tone required elevating the storytelling – showcased by the film cast. A crew of both professional actors and Mondelez employees gave the film a very authentic feel. They dropped everything to save OREO cookies. The Global OREO Vault is real, even if only in the hearts of OREO fans and followers.

On top of everything that happened in 2020, NASA reported that Asteroid 2018 VP1 was headed toward Earth’s atmosphere on November 2. “I wonder who will save the Oreos,” tweeted a concerned citizen.

Although there was virtually no chance (0.41% to be exact) of the asteroid threatening their beloved cookie when it passed by, OREO wasn’t willing to risk a future without the world’s favorite cookie.

OREO Global Vault

Their civic duty was to take the potential threat seriously and work day and night to protect the future of OREO Cookies for our civilization. But how? By building an asteroid-proof vault in Svalbard, Norway, filling it with a stockpile of OREO Cookies, and documenting the entire journey along the way.

They overhauled OREO’s Instagram and Twitter for five days, masterfully dropping playful teasers about their plan to save the OREO Cookies. Upon sharing that OREO had a plan in the works, fans responded with feelings of relief and gratitude that followed their very serious tone and anticipation for what was to come.

OREO Global Vault

They gave fans a peek into the vault to further drive campaign engagement, which held special OREO packs wrapped in a protective casing, accompanied by powdered milk (add snow!). Fans went *wild* for them, asking how they could get their hands on a pack and requesting OREO make them for real.

This cross-agency, integrated campaign jumps on a worldly event by playfully creating social buzz and taking swift and measured action to protect OREO cookies at any length, all while inviting fans and other brands to get on the fun. OREO is a brand that’s constantly finding new ways to tap into the cultural zeitgeist. And while culture may change, the fact that OREO is loved across the country does not. Their social approach was to playfully insert the love for OREO into a new and relevant context (the impending asteroid) and drive social buzz among fans throughout the journey. They took this one step further by creating elements that captured consumer attention, like customized packaging for the stockpile of OREOs.

Credits
Brand: Mondelez International
Product: OREO
Campaign: OREO Global Vault
Agency: The Community Miami

]]> Super Follow – Twitter announces an upcoming feature to battle its competitors https://campaignsoftheworld.com/news/twitter-super-follow/ Sun, 28 Feb 2021 04:27:33 +0000 https://campaignsoftheworld.com/?p=23272 Twitter is on a long hunt for new ways to battle against its competitors. The new implementations are turning out well for the company since its share price is at an all-time high, which is double the previous year’s high too. The company is now willing to take a fight against the popular features of its competitors. Twitter Super Follow, a feature, which is primarily creator-centric. This feature allows creators to create special subscriptions for their fans and followers. The feature will combine many features of popular platforms such as discord, substack, and Clubhouse. The Clubhouse is an increasingly popular platform that, for now, is on an invite-only basis.

Twitter Communities

With Twitter Super Follow feature, the fans will get special perks such as exclusive media, supporter badges, exclusive newsletters, community access, and a lot more. Twitter is yet to reveal the full details of this new feature. According to the screenshot provided by Twitter, the membership fee can be $ 4.99 per month. However, the company may allow users to customize their own subscription costs. This is the first time the tech giant will finally recognize the creators’ contribution and introduce the paid features. The feature also has some inspiration from a similar feature on Youtube.

Twitter Super Follow

While this can drive great revenue for the company and help them get new users, there can be a great amount of criticism. The similar-looking feature on youtube is already largely criticized and equally loved too. It all is up to the implementation of the new feature.

]]> BBVA Bancomer: League of Fanatics https://campaignsoftheworld.com/digital-campaigns/league-of-fanatics-by-bbva-bancomer/ Sat, 06 Jun 2020 14:21:00 +0000 https://campaignsoftheworld.com/?p=19549 Violence in Mexican soccer has become an enormous social problem. BBVA Bancomer is launching League of Fanatics. We will unite with Twitter to measure the mood of users during each game to show all the eagerness for football into support for his or her team rather than hate against their opponents.

Awards Won:
– Gold winner in AMAPRO 2018
– Shortlist in mobile CÍRCULO CREATIVO 2019
– Shortlist in digital, social and technological CÍRCULO CREATIVO 2019

Credits
Brand: BBVA Bancomer
School: Miami Ad School, Mexico City, Mexico
Campaign: League of Fanatics
Art Director: Catarina Barcala Art Director: Xavi Ocaña
Art Director: Hanna Choi

Tags:
Soccer Ads, Digital Campaign, Social Media Campaign, Digital, Finance

]]> The Essential Influencers by Terveystalo – An Open Letter To Facebook Inc., Google, Snap Inc. and Twitter https://campaignsoftheworld.com/digital-campaigns/terveystalo-the-essential-influencers/ Sat, 30 May 2020 09:14:12 +0000 https://campaignsoftheworld.com/?p=19433 The Essential Influencers: An Open Letter To Facebook Inc., Google, Snap Inc. and Twitter

Open letter from Nordic health company urges social media giants to elevate COVID-19 experts with a special verified badge.
As the COVID-19 still dominates online conversations, social media continues to provide a platform for the infodemic of misinformation. To elevate factual content, Nordic health company Terveystalo is calling on social media giants to launch a special “verified” badge to promote individuals with accurate, unbiased and up-to-date information amidst the ongoing pandemic.

According to research from the Reuters Institute, politicians, celebrities and other influencers are responsible for 20% of COVID-19 related misinformation spreading around social media1. This might seem insignificant but due to social media algorithms content from them gets more visibility and engagement. On Tuesday 26th of May, Nordic health company Terveystalo joined the fight against misinformation with an open letter to social media giants Facebook, Twitter, Google and Snapchat.

The open letter calls for the launch of an icon to recognise and verify scientists, doctors and public health officials who are researching the virus and battling the common enemy with accurate information. The new icon would work in the same vein as verified badges given to celebrities and influencers, providing public health experts with a similarly elevated platform.

Terveystalo: The Essential Influencers

Terveystalo Verified Badges

“As more and more people turn to social media as their primary source of information, we believe that it is important to ensure that the information found can be trusted. By encouraging platforms to adopt the Essential Influencers icon, we want to do our part in helping the general public find reliable sources among the clutter and unwarranted expression. Even though we are a Nordic company, we believe in acting on a global scale,” says Petri Bono, the Chief Medical Officer at Terveystalo.

The icon’s primary purpose is to help the general public elevate trusted sources such as doctors, scientists and public health officials from the flood of misinformation. Rather than give set criteria for a trusted and essential influencer Terveystalo wants to start a conversation on the subject with the social media channels and suggests seeking advice from for example the top universities and their faculties of medicine.

“As social media platforms have become increasingly popular, it is crucial that these platforms take a more active stand in the fight against misinformation. Covid-19 will not be the last pandemic we will experience, thus striving for a trustworthy system around the public health officials will serve as a long-lasting service to all,” continues Bono.

Credits
Advertising Agency: TBWA\Helsinki, Finland

]]> Valentine’s Day Ads | How brands celebrated humanity’s most endearing sentiment https://campaignsoftheworld.com/digital-campaigns/valentines-day-ads-2020/ https://campaignsoftheworld.com/digital-campaigns/valentines-day-ads-2020/#comments Fri, 14 Feb 2020 13:41:59 +0000 https://campaignsoftheworld.com/?p=18596 Humanity has evolved by leaps and bounds over the years. However, our affinity to spread and feel love remains our most consistent attribute. The top brands recognize this defining characteristic and come up with unique message-driven campaigns on Valentine’s Day every year. 2020 is no different.

This year, instantly recognisable names like Amazon, Sennheiser India, Zomato, Lay’s India, IndiGo and many more shared various narratives on different social media platforms around the notion of love. The brands not only professed about how their products can be exchanged as tokens of affection but also advocated for progressive ideas about love.

All in all, Valentine’s Day witnessed the emergence of some heartwarming and thought-provoking marketing endeavors. Campaigns of the World® brings you the ones that left a lasting imprint.

Amazon – The love behind your order

Durex India – Sweet guilt free experiences are for everyday! #EverydayIsValentines

Zomato

View this post on Instagram

plans ????‍♀️

A post shared by Zomato India (@zomatoin) on

Lay’s India

Mother Dairy

Datsun India

Samsung

Quikr

Mumbai Metro

Reliance Jio

Faasos

IndiGo

Haier India

Swiggy

View this post on Instagram

Such corny, much wow #valentinesday

A post shared by Swiggy (@swiggyindia) on

Redmi India

Sennheiser India

Gatsby India

Viviana Mall

Mad Over Donuts

Cosnature

MN Plus Tv

Movies Now

Red Chillies Entertainment



Tags:
Valentines Day Ads, Valentines Day Campaigns, Happy Valentines Day, Digital Campaigns, Topical Spot, Trending, Best Valentine’s Day Ads, Print Advertising, Instagram, Facebook, Twitter, Social media

]]> https://campaignsoftheworld.com/digital-campaigns/valentines-day-ads-2020/feed/ 1 See how brands and users responded back to #DarkMode feature https://campaignsoftheworld.com/digital-campaigns/brands-responded-to-dark-mode-feature/ https://campaignsoftheworld.com/digital-campaigns/brands-responded-to-dark-mode-feature/#comments Sun, 13 Oct 2019 08:30:23 +0000 https://campaignsoftheworld.com/?p=17548 Twitter, YouTube and even Instagram are among the many apps to have rolled out a #DarkMode feature, and social media users are still getting accustomed to the ‘darkness’.

View this post on Instagram

Black coffee lovers unite! ☕

A post shared by Zomato India (@zomatoin) on

Swiggy #DarkMode

Tags:
Instagram dark mode, Twitter dark mode, Apple, Moment Marketing, #DarkMode

]]> https://campaignsoftheworld.com/digital-campaigns/brands-responded-to-dark-mode-feature/feed/ 1 Our beloved wonder women go all in to inspire women in Reebok #BeMoreHuman campaign https://campaignsoftheworld.com/digital-campaigns/reebok-be-more-human-campaign/ https://campaignsoftheworld.com/digital-campaigns/reebok-be-more-human-campaign/#comments Thu, 20 Dec 2018 07:57:16 +0000 https://campaignsoftheworld.com/?p=14910 Reebok #BeMoreHuman shows how sweat can become a currency when wonder women like Gal Gadot and Danai Gurira come together to motivate and encourage other women to rise and shine and then sweat and rise and shine and sweat and repeat. We think it truly celebrates the spirit of womanhood and urges women to be strong and elevate themselves to their greater selves. Just for your information, this is not the first time #BeMoreHuman is launched; it came on air for the first time in the year 2015.

Reebok #BeMoreHuman

Reebok #BeMoreHuman

Reebok #BeMoreHuman

Reebok #BeMoreHuman

Reebok #BeMoreHuman

Reebok #BeMoreHuman

Reebok #BeMoreHuman

Reebok #BeMoreHuman

Reebok #BeMoreHuman

Reebok #BeMoreHuman

Why actresses and sportswomen and women from the business fraternity you might ask? Well, it’s because these women rose from the ground by being strong, and staying self-motivated. After all, not all are born with a silver spoon. And these women are now inspiring all women to set higher goals and dream bigger and attain them all through passion and vigour.

Moreover, Reebok launched ten distinct limited-edition motivating shirts. The resulting 100 percent proceeds were channelized to The Movement Foundation and The Women’s Strength Coalition.

Are you short on money but want to donate? Then donate with sweat! Yes, you can upload your after-gym or post-exercise sweaty pic on Instagram and Twitter with #BeMoreHuman.

Be More Human: Reebok Celebrates Women Making Change.

Ariana Grande

Gigi Hadid

Danai Gurira

Gal Gadot

Yelda Ali

Shannon Kim Wagner

Katrin Davidsdottir

Nathalie Emmanuel

Jenny Gaither

Reese Scott

Website:

Tags:
Reebok #BeMoreHuman, Reebok Ads, Reebok Campaigns, Reese Scott, Jenny Gaither, Nathalie Emmanuel, Katrin Davidsdottir, Shannon Kim Wagner, Yelda Ali, Gal Gadot, Danai Gurira, Gigi Hadid, Ariana Grande, Womanhood, Stereotype, Women Empowerment, Instagram, Twitter, Inspire women, Inspiring Stories, Inspiring Campaigns, Be More Human

]]> https://campaignsoftheworld.com/digital-campaigns/reebok-be-more-human-campaign/feed/ 1 Parle congratulates Britannia for Its 100 year in a very special way https://campaignsoftheworld.com/digital-campaigns/britannia-celebrates-100-years/ https://campaignsoftheworld.com/digital-campaigns/britannia-celebrates-100-years/#respond Tue, 11 Sep 2018 03:21:54 +0000 https://campaignsoftheworld.com/?p=14067 Britannia Celebrates 100 Years Of Delighting India and to celebrate the milestone, the company has launched a new brand identity and philosophy.

Britannia logo

Britannia logo

Parle, one of its biggest rivals took to Twitter and congratulated Britannia with a special wish.

]]> https://campaignsoftheworld.com/digital-campaigns/britannia-celebrates-100-years/feed/ 0 WATConsult wins social media mandate of Domino’s India https://campaignsoftheworld.com/news/watconsult-wins-social-media-mandate-dominos-india/ https://campaignsoftheworld.com/news/watconsult-wins-social-media-mandate-dominos-india/#respond Sat, 18 Aug 2018 04:04:10 +0000 https://campaignsoftheworld.com/?p=13908 WATConsult, has added Domino’s Pizza to its roster of clients. The agency will be managing Domino’s India social media platforms i.e. Facebook, Twitter, Instagram, YouTube and Snapchat. The account won in a multi-agency pitch will be managed by WATConsult Delhi.

Domino’s India Logo

Rajiv Dingra, Founder and CEO, WATConsult said, “We are very delighted to welcome Domino’s India Pizza in our bouquet. The space that Domino’s India operates in is a very complex and extremely competitive one thus we are looking forward to produce some really exciting work in the coming future.”

Commenting on the development, Mr. Anand Thakur, Chief Digital Officer, Jubilant FoodWorks Limited said, “We are delighted to announce that we have selected WATConsult as our digital media partner after a rigorous selection process. We believe their innovative approach will take the brand to the next level. Through this collaboration, we look at harnessing their rich experience in digital space to strengthen and expand our digital outreach”.

WATConsult has always been in talks for winning awards nationally and internationally as it has won more than 200 awards including a GRAND PRIX at Prague International Advertising Festival. It is the only Indian Digital Agency to have made its way to Cannes Lions 2018.

]]> https://campaignsoftheworld.com/news/watconsult-wins-social-media-mandate-dominos-india/feed/ 0 All You Need to Know About Digital Giants Banning Cryptocurrency Ads https://campaignsoftheworld.com/tech-innovations/all-you-need-to-know-about-digital-giants-banning-cryptocurrency-ads/ https://campaignsoftheworld.com/tech-innovations/all-you-need-to-know-about-digital-giants-banning-cryptocurrency-ads/#respond Thu, 22 Mar 2018 06:01:59 +0000 https://campaignsoftheworld.com/?p=13065 Cryptocurrency has received a lot of mixed hype in the recent past. With Bitcoin prices surging higher than ever, it was considered the next big thing in the digital and financial world. However, polar changes in its value, extremely volatile nature and instances of fraud and misleading promises- all have led to receding belief in cryptocurrency. This has compelled many governments and private organizations to take steps in its regard and safeguard the public from any hazardous information on this matter.

Cryptocurrency Ads banned

Keeping this in mind, many digital and tech companies of the world have taken the decision to ban ads promoting cryptocurrency, which includes issues, including but not limited to, binary options, initial coin offerings (ICOs), cryptocurrency wallets, and token sales. Many governments and their agencies are already trying to come up with ways to control and monitor the extremely unstable digital currency market and top companies banning such ads is a move which makes the former’s quest stronger.

Companies like Amazon, Baidu and Alibaba already followed a policy of limiting ads on cryptocurrency related content. However, this move caught momentum and gained attention when social media giant, Facebook, decided to ban such ads around February 2018. Facebook clearly stated that protecting its public from misleading advertisements is a part of their core value because they want ads to be safe.

Following suit, Google was the next in line to ban such ads. Google had already stated that it removed around 3.2 billion harmful ads from its network in 2017 and the cryptocurrency ban would take their quest further. In June this year, Google plans to implement this decision and take this ban further to the AdWords sphere. Twitter has followed suit and announced two days ago that it will impose a ban on cryptocurrency and related ads as well.

However, two major sites namely, Microsoft-owned search platform Bing and Snapchat have not yet imposed or released any notification about any such restriction on cryptocurrency ads. It can also be noted that though Facebook has imposed on a ban on cryptocurrency products and services, it does not restrict and still shows ads related to the industry such as an ad for a cryptocurrency marketing platform.

Such a strong decision by these companies is indicative of the fact that people are taking cyber security and safety seriously in this age of digital advancement. On the other hand, it is a huge setback for the online currency market as they have easily lost 70 percent of the digital ad market of the world. It will be interesting to see how these strict rules are implemented and what counter strategy is adopted by the affected firms and companies.

This article is related to:
Bitcoin, Ethereum, Ripple, Bitcoin Cash, Litecoin, Cardano, Cryptocurrency, cyber security, Digital Wallet, Technology, Blockchain, Facebook, ebook, Twitter, Finance, Cryptocurrency wallets, Initial Coin Offerings, Baidu, Alibaba, Amazon, Google, Cryptocurrency Ads

]]> https://campaignsoftheworld.com/tech-innovations/all-you-need-to-know-about-digital-giants-banning-cryptocurrency-ads/feed/ 0 An Awareness campaign made to grasp attention over technology addiction and misuse https://campaignsoftheworld.com/creative-print-ads/an-awareness-campaign-made-to-grasp-attention-over-technology-addiction-and-misuse/ https://campaignsoftheworld.com/creative-print-ads/an-awareness-campaign-made-to-grasp-attention-over-technology-addiction-and-misuse/#respond Tue, 20 Mar 2018 06:57:07 +0000 https://campaignsoftheworld.com/?p=13054 Question yourself is an awareness campaign made to grasp attention over technology addiction and misuse “social media and gaming.” The main concept of campaign is to reach the youth and tell them what can happen due to the misuse of technology socially and personally, also one of other reasons to launch the campaign is the lack of awareness solution about the danger of misuse of technology.

Gaming Awareness campaign

Twitter Awareness campaign

Instagram Awareness campaign

Facebook Awareness campaign

Credits
Advertising School: Faculty of Arts & Design, MSA University, Cairo, Egypt
Creative Director / Art Director: Hesham Adel
Copywriter: Mostafa Mohamed

This Ad is related to:
Print, Egypt, Electronics, Technology, MSA University, Creative Print Ad, Facebook, Twitter, Instagram, Game

]]> https://campaignsoftheworld.com/creative-print-ads/an-awareness-campaign-made-to-grasp-attention-over-technology-addiction-and-misuse/feed/ 0 What digital trends to expect in 2018? https://campaignsoftheworld.com/tech-innovations/what-digital-trends-to-expect-in-2018/ https://campaignsoftheworld.com/tech-innovations/what-digital-trends-to-expect-in-2018/#respond Thu, 15 Mar 2018 06:16:30 +0000 https://campaignsoftheworld.com/?p=13011 In the past few years, we have seen an immense growth in the digital marketing sphere. With this growth comes new terms, new challenges and new trends that marketers must embrace if they expect to keep up with the times. Thus, we bring to you the five trends to watch out for in 2018 which will dominate the digital marketing around you.

Digital and technology trend 2018

1. Instagram over Snapchat and Twitter

2017 was a disappointing year for Twitter. Despite the big change of increasing the character count from 140 to 280, they didn’t see much increase in traffic and instead received backlash for letting go of their USP.
For Snapchat, it was a year when they lost badly to Instagram with Insta Stories gaining more traction and usage than Snapchat stories. Even the Live feature on Instagram provided them with an edge and they reported a record 800 million users every day.

Thus it is clear, that in the race of social media platforms, Instagram has an edge over two competing mediums and we can expect it to be the “go-to” social media platform of 2018.

2. Influencer Marketing is here to stay… and grow

For quite some time now, influencers have been gaining popularity as a marketing trend. Predominantly used on visual mediums like Instagram posts or YouTube videos, they are an efficient channel to start the conversation about brands. Studies suggest that in 2017, almost 84% brands opted for one or the other form of influencer marketing for their brands. With investments showing returns and consumers depending on feedbacks and reviews from their cherished influencer, this trend will become stronger in 2018.

3. Integrating Messaging Apps into Brand Communication

It is very commonly known that the most used messaging apps today are Facebook Messenger and Whatsapp. Consumer, the people, are increasingly becoming comfortable at platforms where they can chat and tell. We have chat messaging options in apps like Zomato, Pizza Hut, Asian Paints to name a few. This trend is here to stay with brands now even looking at chatbots to include in-built messaging platforms on their websites and/or apps.

4. We want Video

Video content catches attention, primarily because it is easy to comprehend and any form of information can be presented in this format. Swiggy has been using videos to show its collected statistics of food delivery habits, whereas social media site Buzzfeed has used video commentary to raise awareness about injustices ailing our society. With Live videos and 360-degree videos in the picture, there are literally hundreds of way in which brands are harnessing the power of on-demand video and related content.

5. AI is the Future

As per suggestions by Adobe, AI and specifically, the use of behavioral marketing is the next thing to watch out for. This means artificial intelligence will do the job of analyzing and interpreting huge scores of data and consumer habits and will accordingly churn out customized marketing messages to cater to each customer. This well help marketers to capture more customers in an efficient manner. It is also expected that the AI Chatbots will take over the app market soon.

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Technology, Digital Trends, Latest technology, AI, Social Media, Buzzfeed, Integrating Messaging Apps, Instagram, Snapchat, Twitter, Influencer Marketing, Artificial intelligence, Facebook, Whatsapp, Zomato, Pizza Hut, Asian Paints, Digital Marketing

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