Credits
Advertiser: Brixton Finishing School
Campaign: Ad-Cademy
Agency: Mother London

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Credits
Campaign: The Font of Kindness
Client: Gift to an Angel / Rosbank
Country: Russian Federation
Category: Typography

While on the lookout for ways to expose the hidden creativity in everything IKEA does, Proximity London found a group of people subverting the sofa planning tool for their own amusement; drawing spiral, labyrinthian and phallic sofas. In response they released the Soffa Sans font, built from 38 different sofa configurations using the planning tool. In 48hrs Soffa Sans generated 84.2m impressions and over 13,000 references on social. Organic traffic to the tool increased by 6,695% and the average time spent within the planning tool increased by 1,023%.

Credits
Advertising agency: Proximity London
Client: IKEA

This campaign is about:
Typography, marketing, Font, Soffa Sans, IKEA, Furniture, Creativity, Advertising, Design, Digital Campaign, Creative advertising, IKEA Ads

Every year, September 15 is celebrated as ‘World Cleanup Day’ by the people across the globe. However, on this occasion, the world has also received a unique gift – ‘The Cleanest Font in the World.’ Futura DDB, Ecologists without Borders and several volunteers worked together to create this quirky gift made out of trash. The message here is clear – Trash can be and must be recycled & reused, even in the form of calligraphy.

Garbage and littering irresponsibly is a global issue, and it needs attention from the world, especially the millennials. Futura DDB, Ecologists without Borders and other volunteers at Slovenia came together to create something that will keep reminding the millennials time and again about recycling the trash. As we expected it to be, ‘The Cleanest Font in the World’ will be published for free to the public.

COTW gives this campaign a loud hoot! Because, as of today there can be no better way to reach the millennials than the digital screens. Waste is a serious problem which many countries like Slovenia, India, and others are trying to address. This interesting take will definitely remind people of the importance of recycling and reusing waste.

Try it out: http://www.fontspace.com/the-cleanest-font/the-cleanest-font-in-the-world

Credits:
Client: Ecologists Without Borders
Campaign: The Cleanest Font in the World
Occasion: World Cleanup Day
Creative Director: Robert Bohinec
Art Director: Marusa Kozelj, Ana Kogovsek
Account Director: Meta Pavlin Avdic
Designer: Miha Avsenik
Event managers: Mojca Praznik Matic, Patricija Premrov
Photographer: Neza Plestenjak, Jure Novak
Additional credits: Aljaz Habot, Marjan Bozic

This Ad is about:
Ecologists Without Borders, World Cleanup Day, The Cleanest Font in the World, Slovenian, Recycle, Reuse, Futura DBB, Typography, Branding, Innovation, Creativity, Digital Campaign

“The new Jeep Wrangler is an off-road vehicle and carries a natural environment with itself.The Wrangler is representative of nature, and with this in mind, we developed an iconic typeface for the brand.” Cristian Rocha, Co Founder of MADE commented.

“With more than 70 years of tradition in the market and what it symbolizes for the adventurers, Jeep redesigns its iconic vehicle, and what better to accompany it with the launch of its own typography.” Added Yosu Arangüena, Co Founder of MADE.

Inspired by the design of the new Jeep Wrangler, MADE, together with the typist Fernanda Manzano, accompanied the brand by making, from each letter, a symbol for Jeep and its followers.

A brand as iconic as Jeep, had to have a typography of its own.

Credits:
Client: JEEP
PRODUCT: JEEP WRANGLER
CCO: Cristian Rocha & Yosu Arangüena
GCD: Sergio Sharpe
Copywriter: Cristian Rocha
Art Director: Marco González
Typographer: Fernanda Manzano
Account Director: Ernesto Rosillo & Marina Blanco
Client: Carlos Quezada, Gatsby Amezquita & Karla Urrea

Ogilvy Melbourne engaged the help of renowned Melbourne street artists, RusKidd (of The Blender Studios) and Wonderlust (of Everfresh), to help define what it means to break conventions in the conference and events space and to encourage industry leaders to do the same.

Credits
Website: Break Conventions
Advertising Agency: Ogilvy & Mather, Melbourne, Australia
Creative Director: David Ponce De Leon
Art Directors: Karsten Jurkschat, Jesse Steinfort
Copywriter: Alex Little
Illustrator: Wanderlust

Source Campaign Brief

Type – Cycle | Typeface

Source Marcel Piekarski