As an official partner and sponsor of the ICC Men’s World Cup 2019, Uber is cashing in on the ongoing excitement around cricket by launching a digital-first campaign, #ParksNotParking, supported by exciting on-ground activations across Mumbai, Delhi, and Bengaluru. Sustainability and the idea of rethinking urban planning and spaces is the inspiration behind their new campaign, which launched on 20th June 2019.

The campaign aims to raise awareness about the ills of growing congestion and pollution in cities, turning many of them into giant parking lots, thereby underscoring the urgent need to utilize better urban spaces for building parks. Besides providing much-needed oxygen, parks will also provide residents and sports enthusiasts with space to play.

Rapidly rising urban populations and increasing private car ownership have restricted green and playing spaces. The much loved “gully” cricket, which has enabled millions of Indian children to enjoy the game and helped build India’s cricketing prowess, is losing popularity. Through the #ParksNotParking campaign, Uber hopes to shape a movement to restrict parking and reignite the passion for gully cricket.
Cricket nets will be set up in high footfall areas in Regal cinemas in Mumbai, South Extension in Delhi, and Phoenix Market City in Bangalore to encourage residents to play the game and rethink how, more importantly, to rethink how we can build more sustainable cities.

Tags: Uber Ads, Parks Not Parking, Awareness Campaign, On-ground activation, Brand activation, On-ground Marketing, Uber News

Turns out it’s a responsible-drinking campaign. All the brands involved are food, water, or transportation brands. Food and water help mitigate the effects of alcohol, and brands like Uber and Cabify, of course, help you get home without driving after a night on the town.

What’s more, the caps offer discounts on products and services from the featured brands, making it more appealing to make good choices while drinking. This page shows the various caps and the offers underneath them.

The campaign was devised by MullenLowe SSP3.

“Each year, the beer industry spends billions of dollars to promote responsible drinking, but binge drinking is still a huge problem around the world,” says the agency’s chief creative officer, Carlos Andrés Rodríguez. “Experts have found that consuming water while out, eating, and going home earlier are all ways to drink responsibly, so we wanted to do something that has never been done before and remove Aguila’s logo from the caps and give this space to other brands.”

Credits
Client: AB InBev / Aguila Beer
Agency: MullenLowe SSP3 / Bogotá + AB InBev / Bogotá
Campaign: The Beer Cap Project
Awards: The One Show – Gold Pencil
Tags: beer Ads, Alcoholic drink, Alcohol advertising, alcoholic beverages, Alcohol ads, digital marketing, Best Alcohol Ads, Best Outdoor Ads

Uber Assist is designed to provide additional assistance to seniors and people with disabilities. Driver-partners are specifically trained by a third party to assist riders into vehicles and can accommodate folding wheelchairs, walkers, and scooters.

Source

Tags:
World Disability Day, cab service, Uber, Disable, Digital Film, Brand film

IKEA – Silence The Critics

Argos – The Book of Dreams

SBI Life Insurance Co. Ltd – Real Life Real Stories (Featuring Murugan Theruvoram)

Coca-Cola

McDonald’s – #NotSoSecretSanta

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Psst..we're going to be your #NotSoSecretSanta this year. Let us know who needs some extra Christmas cheer in the comments (while tagging them) because Christmas and McDonald's is all about spreadin' love.❤️ Don't forget to use #NotSoSecretSanta. (Valid only in West & South) #contestalert #contest

A post shared by McDonald's India (@mcdonalds_india) on Dec 20, 2019 at 3:02am PST

CEAT Tyres – #SafetyComesFirst

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We wish you all a #MerryChristmas! ???? . . . . . . . #CreativeSpot #Christmas #CampaignSpot #DriveSafe #HappyHolidays #Santa #safetyfirst #safetycomesfirst #besafe #safedriving #holidayseason #ceattyres #TopicalSpot

A post shared by CEAT TYRES INDIA (@ceat_tyresindia) on Dec 20, 2019 at 8:33am PST

Uber

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Santa and his elves are coming to town #MerryChristmas

A post shared by Uber India (@uber_india) on Dec 24, 2019 at 4:36am PST

Ferns N Petals

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Give your workstation a Christmassy and a merry makeover ???? Learn from this video how to. . . #fernsnpetals #christmastime #christmas #christmasdecor #decorations #decoration #snowman #decorating #santaclaus #santa #happiness #joy #celebrate #celebration #onlineshopping #online #onlinestore #onlineshop #christmasshopping

A post shared by Ferns N Petals (@fernsnpetalsindia) on Dec 23, 2019 at 3:02am PST

Zomato

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Have yourself a merry Christmas ????????

A post shared by Zomato India (@zomatoin) on Dec 23, 2019 at 8:19pm PST

Swiggy – Plum cake is the new Soan Papdi

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Plum cake is the new Soan Papdi.

A post shared by Swiggy (@swiggyindia) on Dec 23, 2019 at 5:39am PST

Manforce Condoms

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Somebody’s gonna come. #ChristmasEve #Manforce #ManforceCondoms #Christmas

A post shared by Manforce Condoms (@manforceindia) on Dec 24, 2019 at 3:26am PST

Durex

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Jingle all the way into the festive season and while you’re at it, don't forget to buy some gifts for your naughty halves! No judging, Santa! #MerryChristmas! ???? To buy, click the link in bio.

A post shared by Durex India (@durex.india) on Dec 24, 2019 at 5:37am PST

Save The Children

Apple – The Surprise

Emirates

Microsoft

Amazon

WWF – Adopt A Better Future

Tags:
Christmas advert 2019, Emirates Christmas 2019, Christmas advert, Digital Campaigns, Print Campaign, Social Media Marketing, Direct Marketing, Topical Spot, Holiday Ads, Festival Ads

Source

Credits
Brand: Budweiser
Campaign: The Buddy System
Advertising School: The Creative Circus, Atlanta GA, United States of America
Copywriter: Alex Escalera
Art Director: Duncan Spear
Art Director: Brad Regruto

Tags:
Digital, United States, Alcoholic Drinks, Budweiser, The Creative Circus, 2019 One Show Young Ones, Uber, OOH Advertising, Outdoor

The spot was concepted and produced by the in-house Uber Creative team, and directed by Johnny Green.

Credits
Campaign: What Moves You, Moves Us
Executive Creative Director: Paulie Dery
Group Creative Director: Joshua Rowe
Executive Producer: Otto Linwood III
Head of Production: Carey Head
Creative Director / Art Director: Jeff Limon
Creative Director / Copywriter: Jacob Bass
Associate Creative Director: Michaela McCrink / Raegan Allsbrook
Art Director: Zed Yasay
Head of Marketing (US/Canada): Kevin Mclaughlin
Marketing Strategists: Sanjay Gupta (Director), Eric Stradley (Director), Jen Cohen, Will Gurney
Production: Anonymous Content
Director: Johnny Green
Executive Producer: SueEllen Clair
Head of Production: Kerry Haynie
Producer: Laurie Boccaccio
Director of Photography: Michael Gioulakis
Editorial: Final Cut
Editor: Jeff Buchanan
Executive Producer: Suzy Ramirez
Assistant Editor: Dillon Stoneburner
Senior Producer: Ana Orrach
Online: Significant Others
Senior Flame Artist: Betty Cameron
Flame Assistant: Amanda Elliott
Flame Coordinator: Rod Mahdavi
Producer: Esther Gonzalez
Color: MPC
Colorist: Mark Gethin
Executive Producer: Meghan Lang
Producer: Susan Harris
Audio Post (Campaign): Formosa Group
Mixer: John Bolen
Second Mixer: Hermann Thumann
Executive Producer: Lauren Cascio
Audio Post (60): 750MPH
Sound Design (60): Mike Bovill

Tags:
Film, United States, Transport, Uber, What Moves You Moves Us, Digital Campaign, Inspiration, Short Film, Uber Campaigns

While the message is serious, the campaign is humorous and light-hearted to help engage viewers and keep their attention.

Patrick Stal, Uber’s EMEA Head of Marketing says: “We put safety at the heart of everything we do, and Uber has made a number of important steps that have made our platform safer, such as the introduction of key safety features within the app.

Awareness is a key part of safety, and this marketing campaign is designed to drive up awareness levels of these safety features, through the use of an innovative In Ride briefing concept, which will help ensure as many riders know about our safety features so as to make them as effective as possible.”

“Your safety is important to us, because we believe #safetyneverstops”

Credits
Brand: Uber
Campaign: Safety Never Stops
Creative Agency: 72andSunny Amsterdam
Director: Pensacola
Production Company: Canada
Sound Design Company: Ambassadors
Post/VFX Company: Ambassadors

Tags:
Best online marketing strategies, Uber Ads, Uber Campaigns, Uber Safety Never Stops, Best Marketing Campaign, 72andSunny, Uber Safety Video, Digital Campaign

Faasos
#WhatifWishes came true?

Pizza By The Bay

Eat Around The Corner

SPAR India
It looks like Gambhirji’s children have a unique plan of their own for Christmas. This Season Of Joy, the family wants to share the spirit of giving by gifting the children of SOS Children’s Villages of India.

Fevicol
This gift will always remain a secret. #MerryChristmas! #FevicolKaJod

Uber
Dashing through the snow, Santa’s sleigh is on its way! Merry Christmas!

SBI Life Insurance – #MainSeHum Real Life Real Stories – Christmas

Stop-O – Say Ho Ho Ho to a fresh bathroom!

FBB
There are so many different smiles and every smile has a story in itself. Some are mischievous, others delightful and some just too sweet
So, #WearYourSmile and celebrate the season of happiness with fbb.

Durex
The only things you should be spreading this Christmas are cheers

Maxxis Tyres India

Manforce Condoms

Go Cheese

Waterbury’s Compound

Jungle Magic

Pepe Jeans London

I-know Ovulation Kit

Godrej Appliances

Digeplex

Starbucks India – #BlendIsTheMagic

Warner Bros. Pictures

Godrej Yummiez

Tags:
2018 Christmas ads, Christmas Campaigns, Christmas Social media posts, Christmas posts, Digital, Print, Advertising

Following a multi-agency pitch, Dentsu Webchutney, the digital agency from Dentsu Aegis Network, has won the digital and social media duties for Uber in the India & South Asia region. The account will operate out of the agency’s Bengaluru office.

On the new development, Sanjay Gupta, Head of Marketing, Uber India SA commented, “Dentsu Webchutney is an agency that has a track record of working on some of the most dynamic and impactful digital campaigns. We believe they have the right expertise for a brand like Uber. Uber’s journey in the region is only getting started and we are excited to partner with Dentsu Webchutney to tell the story of how Uber is shaping the future of urban mobility in India.”

Gautam Reghunath, Executive Vice President, Dentsu Webchutney said, “We long for opportunities to partner with consequential companies that shape society. More and more, technology brands expect dexterity in understanding their core vision, for solutions that marry the future to the present. This chance to work towards realizing Uber’s vision is a true privilege. Our interactions with the team here have been a wonderful bonus and we see both sides challenging each other in our quest to create meaningful, effective work.

With this new association, Dentsu Webchutney has added another technology brand in its client roster, joining others like Flipkart, Airtel & Quikr.

This article is about:
Dentsu Webchutney, Uber, Dentsu Aegis Network, Advertising Agency, Social media marketing, Ad agency

The victory has been widely celebrated by different groups and factions all over the country. The general population has expressed its solidarity with the decision, and major brands have followed suit. Nike, Freecharge, Zomato, Swiggy, Jack & Jones, and Mother’s Dairy are some of the big names that have released digital campaigns celebrating the victory.

After all, love has yet again conquered all, and India is celebrating this paradigm shift as we speak!

This Article is about:
Section 377 of the Indian Penal Code, Indian judicial system, Section 377, Skore Condom, Uber, Tinder, Arre, Vero Moda, Radio Mirchi, Freecharge, Bira, i-Engage, Britannia, Durex, Volvo Cars, Pringles, Metro Shoes, Flipkart, CEAT, Swiggy, L’oreal, Nike, Zomato, Absolut Vodka, HBO, Only, Social media marketing, Print advertising, Advertising Campaigns

The Same God

Fair Play

Influencers

Credits:
Brand: Uber
Campaign: You get more sharing moments. UberPOOL
Advertising School: Escola Cuca, São Paulo, Brazil
Art Director / Illustrator: Ricardo Garrido
Addition Credits: Thiago Urdan

This Print Ad related to:
Print, Brazil, Transport, Uber, Escola Cuca, Student Ad, Creative Print Ads, Print Ads, Uber campaigns, best print ads, Uber sharing, Illustrations, Donald Trump, Kim Jong Un, Creative campaigns, best ads, caricature, Uber Adverts, Uber Commercials, Tourism, Influencer campaign, Fair Play, The Same God, UberPOOL

In 2016, Uber and Proximity (BBDO Russia Group) launched UberSEARCH — an experimental way to search for missing children in a big city by placing portraits of the missing ones on cars. The campaign resulted in finding Yana, one of the missing children.
A lot of Russian car owners put attention-grabbing visual art on their vehicles, not only to show-off, but also against car thieves. Cars with artworks attract so much attention that in case they get stolen most probably they will be found. But posters of missing children and search campaigns often go unnoticed, while according to the Russian Missing Children Organization, 70% of success in search for missing children depends on finding witnesses.
Uber teamed up with Proximity (BBDO Russia Group) to use car art to attract the attention of potential witnesses and help to find children. The Russian Ministry of Internal Affairs and Missing Children Organization provided cases of three missing children. Their portraits were then placed on Uber partners cars, whose owners volunteered to help to find the children.

“In Russia, photos of missing children are often displayed in very poor quality, and traditional posters have a very limited reach. We asked artists to draw eye-catching artworks based on the photos given by the police, and instead of using airbrush and painting the cars, we used printed car stickers to place these artworks on Uber partners cars. Thus we decreased the time and money spent on production while ensuring the eye-catchiness of the artworks”, said Proximity representative.

Uber also sent out notifications through its app with the information about the UberSEARCH campaign.

In less than 2 hours after the launch the faces of the missing children appeared on the most popular Russian websites, were featured on federal TV channels and kicked off conversations and posts across social media platforms. The campaign helped the police to locate the whereabouts of Yana, one of the three missing children UberSEARCH searched for. Yana was then found and is now safe.

“Our team was very unusual, but it worked! We also received an inquiry from another transportation service to join the project on a volunteer basis”, said Dmitry Vtorov, Head of the Missing Children Organization.

In Russia, the UberSearch campaign ran as UberPOISK, ‘poisk’ being the transliteration of the Russian ‘поиск’ which means ‘search’.

Credits-
Client: Uber
Head of communications in Russia and CIS — Evgeniya Shipova
Marketing manager — Kateryna Khomych, Evgeniya Tabakova, Kseniya Stepanova
Advertising Agency: Proximity (BBDO Russia Group)
Agency website
Creative director — Mihai Coliban
Acting creative director — Ilya Andreyev
Copywriter — Yura Kabasin
Art director — Kin Loong Lee (Sean)
Designer — Julia Belyakova
Account director — Alexander Makarovsky
Account manager — Alena Zhukova
Project manager — Anza Randriambeloson
Producer — Valery Gorokhov

Production
Illustrations — Bang Bang Studio
Videо director — Alexey Belov
DOP — Konstantin Mazov
Editing — Yurii Karih

The campaign targets Uber’s surge pricing, which takes hold when rider demand is high. Surge pricing uses multiplied fares to entice drivers to make pickups in high-demand areas.

The ads will appear on phone kiosks, bus shelters, digital panels, and almost 600 subway cars.

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Source: Business Insider

Keeping the Streets Safe with the Uber Safe Breathalyzer | Uber
Watch what happened when Canadians were able to request safe rides by simply blowing into a breathalyzer after a late night at the bar.
It’s Better to be UBER SAFE than sorry.
You Drink. We Drive