43% of UK secondary or high school children have been exposed to online abuse and one in four have suffered repeated incidents. But no one is talking about it. It is a common form of bullying for this age group, especially among young women, and can lead to depression, low self-esteem, low self-confidence, self-harming, social isolation and, in the worst cases, suicide. Brief was to shine a light on some of these issues, raising awareness for Cybersmile, and the support that they offer.

“We wanted to unearth and expose the pain caused by cyberbullying in an environment where it naturally breeds. What better place to do this than the Instagram platform? By working with Chessie King, a body-positive influencer, we wanted to create a movement that sparked conversation, outrage, and a united rallying cry. We tried to hold up a mirror to trolling; while the trolling was ugly, the response was beautiful. We turned the negative into a positive, creating a groundswell of support.

Cyberbullying charity The Cybersmile Foundation put internet trolling in the spotlight in a ground-breaking way. Over 24 hours, we manipulated influencer Chessie King’s appearance in response to real negative comments in a live Instagram story. She became uglier in response to each comment, culminating in a shockingly distorted final image. Ultimately, we showed the internet that ‘Trolling is ugly.’

The campaign started with a post on Chessie’s Instagram about body confidence. The post got over 150,000 views in the first 12 hours. We then co-created content with Chessie throughout the following day, in response to genuine negative comments from online trolls. This content was posted as a series of photos and videos to Chessie’s Instagram Story. With each post, Chessie became more and more distorted, eventually appearing in an unhuman-like form: an amalgamation of the Insta-hater’s comments. On 12th April, it was revealed that Chessie’s alien-like transformation was, in fact, a collaboration between The Cybersmile Foundation and us, with people being directed to their website for help and advice. News of our campaign spread like wildfire, hitting the headlines online and offline in a matter of hours. Through hashtag strategy and management, this combined voice is now in every social channel surrounding the Cybersmile platform. And it’s still growing.”

Cybersmile and Chessie King Body Positivity Campaign

Credits
Advertising Agency: Adam&EveDDB, UK
Production Company: FreeFolk
Post Production Company: cain&abel
Design Company: King Henry
Group Chief Creative Officer: Ben
Chief Creative Officer: Richard Brim
Creative Directors: Rasmus Smith Bech, Jonas Roth
Creative Teams: Lily Scarlett Hurst, William Blackburn
Agency producer: Suzy MacGregor
Planner: Martin Beverley
Managing Partner: Miranda Hipwell
Account Director: Olivia Chittenden
Account Manager: Rosie Snowball
PR Manager: Hope Abel
Post Production: Charles Gillet

Tags:
Digital, United Kingdom, Public Interest, NGO, Cybersmile, DDB, Awareness Campaign, Cyberbullying, The Cybersmile Foundation

Credits
Brand:
Campaign: The Lost Ashes
Advertising Agency: TBWA\MCR, Manchester, UK
Ecd: Gary Fawcett, Lisa Nichols
Producer: Victoria Munday
Account Manager: Alison Bristow
Planner: Rebecca Brett
Copywriter: Zoe Harris
Art Director: Ant Harris

Tags:
United Kingdom, Public Interest, NGO, Opening Up Cricket, Youth Mental Health Matters, TBWA, Manchester, UK, The Lost Ashes

TENA, the market-leading incontinence brand, has launched its new Silhouette Noir product with a ground-breaking catwalk shot in the style of Victoria’s Secret that has taken over Oxford street. This is the first campaign from TENA Women’s new platform I will be me developed with AMV BBDO, with the key objective of breaking taboos around incontinence.

The campaign re-imagines the Victoria’s Secret ‘Angels’ catwalk image, using the highly recognisable wings iconography on a 48-sheet billboard and digital 6-sheets in major London locations renowned for their fashion credentials, featuring age 40+ models wearing the Silhouette Noir all-black pant.

TENA Silhouette Noir is the UK’s first black incontinence product, offering incredible discretion and features a low waist, making it look, feel and fit far more like traditional underwear than standard incontinence pants.

The launch campaign aims to challenge the common misconception that women with incontinence struggle to feel ‘sexy’ and are unable to wear matching underwear. It is the first product of its kind to position incontinence underwear within a fashion context to create an attention-grabbing image and underline Silhouette Noir’s fashion credentials.

The campaign’s Victoria’s Secret-style images feature on a statement 48-sheet billboard on London’s Tottenham Court Road and 6-sheet domination of Oxford Street from April 22nd, creating visual impact for target media. This stunt is underpinned by research examining women’s attitudes towards underwear and the emotional impact of their lingerie choices.

Anna McCrory, senior brand manager for TENA UK, said: “Despite the fact that one in three women over 35 experience bladder weakness, it remains a taboo subject for many of us. At TENA, we are on a mission to tackle these taboos and inspire women who experience incontinence to feel good about themselves.

“We are incredibly proud of this new product and the exciting campaign we’ve devised to launch it. Silhouette Noir truly breaks new ground, helping women to feel sexy, confident and able to wear what they like without being restricted by the colour or shape of their underwear, an important step towards normalising incontinence.”

The concept for the TENA Silhouette Noir launch was devised by Finn, an integrated agency powered by PR, with AMV BBDO leading creative development for the billboard. Finn has also delivered all media relations for the campaign, working closely with Zenith, who led the media strategy and brokered all key media partnerships. AmazeRealise is responsible for the social media and eCRM elements of the campaign, with Performics providing SEO support. The reimagined Victoria’s Secret catwalk images were shot by fashion photographer, Vicky Lawton.

TENA Silhouette Noir is made from a unique soft micro-stretch fabric that is virtually invisible under clothes. The brand-new black colour option has been introduced to complement women’s preferences in underwear colour. It can be bought in both medium and large sizes.

Tags:
AmazeRealise, AMV BBDO, catwalk, fashion, Finn, I Will Be Me, Incontinence, Marketing, Performics, Product Launch, Promotion, Silhouette Noir, TENA, UK, Underwear, Vicky Lawton, Victoria’s Secret, Zenith, TENA Women, TENA Silhouette Noir, Best Tv Commercials, Inspiring Short Films, Best Commercial Ads, Best TV Ads, Silhouette Noir underwear

Watch as British Airways along with the Indian community in the UK prepare for the grand Diwali festivities this year while London gets decked up in festival colours. So, pack your bags and leave the rest of the preparations to British Airways.

British Airways is getting ready to welcome you to the UK this Diwali so that you can celebrate your favourite festival at home, away from home. On behalf of British Airways, we wish all our customers a very happy and prosperous Diwali.

Best Diwali advertising campaigns that brought traditions and people together

This video is related to:
British Airways, campaigns, best festival ads, best Diwali ads, Diwali 2017 ads. Happy Diwali ads, digital marketing, Airline ads, Aircraft, Cabin Crew, Metro, London, UK, US, Travelers, Festival of lights, Advertising campaign, brand marketing

Drown out unwanted bathroom noises with their new ‘Silent Loo app’. Choose from Tap, Shower, Costa Rican River or Tsunami and protect both modesty and the planet with one simple to use solution, available for download now!

Credits
Campaign: Bathstore: Silent loo app
Advertising Agency: Saatchi & Saatchi, London, UK
Executive Creative Directors: Andy Jex, Rob Potts
Creatives: Jose Hernandez, Victor Moron
Account: Katrina Bain, Jessie Doel
Director: Tom Clarkson
Editor: Jake Saunders
Producer: Benedict Murray
Post-production / Audio post production: Prodigous

Katie Moore got quite a shock when she opened the Observer on Valentine’s Day. On the cover of the magazine was a picture of her boyfriend James Greig asking her to marry him

Their full story can be read here

Mr Kipling – Exceedingly good cakes
Premier Foods

Credits:
Advertising Agency: J. Walter Thompson, London, UK
Executive Creative Director: Russell Ramsey
Creative Director: David Masterman
Creatives: James Hobbs, Jeremy Little, Will Wright, James Lucking
Photographer: James Day
Designers: Chris Hutton
Business Director: Brooke Curtis
Senior Account Manager: Sophia Redgrave
Account Executive: Theo Moran
Project Manager: Sara Manca
Art Buyer: Christine De Blangy
Planner: Chris Bailey