In order to safeguard Ukraine’s national identity and protect its cultural heritage from destruction, it is crucial to find innovative solutions. Blue Shield, known as the “red cross for culture,” has highlighted the urgent need to preserve cultural heritage, as its destruction can swiftly erase a country’s identity. To address this concern, a groundbreaking initiative ‘Backup Ukraine’ has emerged that utilizes digital technology to create a backup of Ukraine’s cultural treasures.

The concept behind this initiative is to create a digital archive in the cloud, where these valuable artifacts can be securely stored, far from the reach of bombs and other threats. For the first time ever, UNESCO has empowered every citizen to contribute to this endeavor by creating high-definition 3D models using nothing more than their smartphones. The resulting data is saved as blueprints within a cloud-based 3D archive, ensuring that even if the physical artifacts are destroyed, they can be faithfully reconstructed in intricate detail.

To execute this ambitious project, a partnership was forged with a 3D startup called POLYCAM. Their cutting-edge photogrammetry technology was customized for campaign ‘Backup Ukraine’, employing machine learning algorithms to convert the data captured by smartphones’ built-in cameras, LiDAR, and location sensors into high-definition 3D digital blueprints. A user-friendly mobile application was developed for both iOS and Android platforms, enabling ordinary Ukrainians with minimal training to capture high-quality 3D models previously attainable only by professional film studios and development experts equipped with costly tools.

The impact of this initiative has been profound. Through the publication of over 150 articles, sharing across more than 1000 platforms, and amassing a staggering 135,000 views, the message has reached every corner of Ukraine, transforming every citizen into a guardian of their national heritage. The collaboration with archival experts ensured that the data was preserved at museum-level standards, while enabling trusted partners to export the data in over 10 different 3D formats.

Moreover, privacy measures were implemented to protect the precise locations of these collections, shielding them from looting invaders and targeted airstrikes. By incorporating these precautions, museums can confidently contribute to the initiative without compromising the safety of their artifacts.

The results have been remarkable. With over 50,000 downloads and more than 35,000 captures made by Ukrainian citizens, this project has surpassed the efforts of even the world’s most prominent museums and art collections. Furthermore, the initiative has garnered support from six NGOs, and seven international firms have generously donated equipment, funding, and assistance to the dedicated volunteers on the ground. In anticipation of potential disasters, 3D printing technology has been utilized to create replicas of threatened statues, ensuring that Ukraine is prepared for the worst.

The success of this initiative has not gone unnoticed. Unesco’s National Commissioner took to public broadcasts, urging neighboring countries to follow Ukraine’s lead and initiate the scanning of their own heritage before it becomes too late.

By combining the power of digital technology, citizen participation, and strategic partnerships, Ukraine has taken a significant step toward safeguarding its cultural heritage. The creation of a cloud-based digital archive has not only provided a means to preserve these invaluable artifacts, but it has also fostered a sense of national pride and unity among Ukrainians. With ongoing support and cooperation, this initiative can serve as a model for other nations facing similar threats to their cultural legacies.

Credits
Agency: VIRTUE, Copenhagen
Campaign: Backup Ukraine
Client: Blue Shield, Polycam, Unesco Denmark

It’s bigger than every one of us, that sleep in a comfy bed, than food delivery, than vacation tickets, for the long-awaited concert or a new superhero movie in theaters—we are watching one in real-time right now. Our plan is freedom and victory. And each one of us is doing amazing at it. Giving up is not an option for sure.

This is a national rebirth. This is us, Ukraine.

Credits
Brand: Ukraine for Ukraine
Advertising Agency: Senate Agency, Kyiv, Ukraine
Campaign: 672 hours A month of war
Tags: Public Interest, NGO, Digital Film, Russo-Ukrainian War, 672 hours A month of war, War in Ukraine

In Ukraine, there are a lot of traffic accidents. Around 30 thousand people get injured, and more than 3 thousand die every year. Hundreds of dead could have been saved if they used seatbelts. Transportation platform Bolt, BBDO Ukraine and DGTL RLGN production studio launched a campaign to make people fasten seatbelts. For this project, they created a song that people can’t stand. This annoying song was playing very loud in the car until all passengers fastened their seatbelts.

“In modern conditions, we have to hurry up to be in time. However, haste, carelessness and an unfastened seat belt can be costly on the road. We have always taken care of the safety of all road users. We are very pleased that the BBDO team shares our values, so we are happy to join the project, ”says Bolt Regional Manager Taras Potichny.

“Usually social advertising tries to scare us. And of course it doesn’t work. It is difficult for us to try on a terrible situation: “This will never happen to me. I don’t even want to think about it.” And something funny and unusual, on the contrary, is remembered by itself. I would like to talk about this later. I was looking for the aspect that the passenger will definitely pay attention to during the trip. Which can change his behavior. Music, ”says Dima Kishka, author of the creative idea of ​​Creative Group Head BBDO Ukraine.

Credits
Client: Bolt
Campaign: Save your ears
Advertising Agency: BBDO Ukraine, Kyiv, Ukraine
Production Studio: Dgtl Rlgn
Recording Studio: Propeller Studios
Recording Studio: Baker Street Sound Studio
Regional CEO, BBDO Ukraine & Central Asia: Victor Ishkov
Regional Executive Creative Director, BBDO Ukraine & Central Asia: Anze Jereb
Creative Director, BBDO Ukraine: Denis Keleberdenko
Creative Group Head, BBDO Ukraine: Dima Kishka
Art Director: Oleh Prystupa
Art Director: Pavlo Melnyk-Krysachenko
Motion Designer, BBDO Ukraine: Igor Atamanchuk
Senior Graphic Designer, BBDO Ukraine: Stanislav Nizamov
Graphic Designer, BBDO Ukraine: Anastasiia Zhytnyk
Post-production, BBDO Ukraine: Denys Kryvosheia
Client Service Director, BBDO Ukraine: Irina Danilevskaya
Account Director, BBDO Ukraine: Halyna Sokulska
Producer, BBDO Ukraine: Alexsandra Guliai
PR & Publicity Manager, BBDO Ukraine: Alexandra Korotkova
New Business Manager, BBDO Ukraine: Elena Kravtsova
Regional Marketing Manager CIS, Bolt: Serhii Kostia
Local Marketing Manager, Bolt: Anna Mizina
Director, DGTL RLGN: Vitaliy Molchanov
Producer, DGTL RLGN: Yuliya Kozinska
Producer Assistant, DGTL RLGN: Jenia Oleynik
Producer Assistant, DGTL RLGN: Mariana Fedchuk
Composer: Stanislav Halushka
Singer: Andriy Sereda
Singer: Tetiana Pirozhok

This campaign is about:
Bolt Save your ears, Experiential, Ukraine, Automotive, Transport, Bolt, BBDO, Outdoor

This summer Spotify finally launched in Ukraine. We welcomed it with delicious playlists from Pepsi. You could get a recipe of traditional Ukrainian cuisine by reading each track-by-track listing. This approach combined Pepsi’s music background and their strategy of getting the food territory. Series of posters include musical dumplings, galushki, and famous Kyiv cutlet so while quarantine has made it difficult to taste Ukrainian cuisine, you can still listen to it.

Credits
Advertising Agency: Twiga Ukraine, Kyiv, Ukraine

Tags:
Ukraine, Electronics, Technology, Music, Non-Alcoholic Drinks, Pepsi, Pepsi Eat this playlist , Digital campaign, Print campaign, Print Ad

The event was attended by 200 people with hearing impairments and music was experienced like never before. Some people felt the music via vibrations with help from specially installed equipment at the sensor field while others followed the sign language experts translating the live show. It was a huge success; after all, music is all about feeling the emotions. And, Mastercard showed us how one could feel the music without really listening to it! We gives a big thumbs up to this initiative by Mastercard!

Credits
Advertising Agency: Adsapience, Kyiv , Ukraine

Tags:
Mastercard, Mastercard Vibes, Experiential, Finance, Public Interest, NGO

We know what they may have gone through for years. People with active social lives are advised to remain at homes and practice social distancing. Is it easy? If your answer is known, think about all those you know are living alone. The outbreak of COVID-19 has turned the world upside down, and it is time to re-look at everything we have been doing in our lives. Creative minds are at their best to look at the nuances of the crisis and showcase to the world what we have never been able to see before or feel before. Krill Vasyutin, creative director of Make Sense, expressed that “I think right now is the time when people will learn how to hear and understand others, not just themselves.” He feels that this time of crisis will enable people to transform and people will look at other people with compassion.

Credits
Advertising Agency: Make Sense, Kyiv, Ukraine
Production Agency: Make Sence Ua
Executive Creative Director: Vasiutyn Kyrylo
Art Director: Bazina Helena
Design: Serdyuk Serhiy
Creative Copywriter: Karavanec Serhiy
Copywriter: Kseniia Korbut
Ceo: Tereshenko Kyrylo

Tags:
Print advertising, Print Campaign, COVID 19, ISOLATED, Make Sense, Ukraine, Awareness Campaign, Coronavirus

Credits
Brand: CleanMyMac X
Campaign: #CleanMyCity
Advertising Agency: BangBang Family, Kyiv, Ukraine
Copy: Ihor Dehtyarenko
Actors: Tomas Littrell, Andriy Shevchenko
CleanMyMac X Marketing Team: Ihor Dehtyarenko, Halyna Kuzmovych, Daria Polishchuk, Iryna Mazurak
Colorist: Valentin Vernigor
Motion Designer: Dmitriy Gavriluk
Film Editor: Michail Litvinov
2nd Assistant DOP: Alexandr Kucherov
1st Assistant DOP: Nikolay Kondrashev
Cinematographer: Serhii Smychok
Director: Volodimir Veselov
Props Master: Aleksey Sylenko
Line Producer: Svitlana Ptukh
Executive Producer: Volodimir Peresadchenko
Executive Creative Directors: Volodimir / Alexandr Veselov

Tags:
Ukraine, Electronics, Technology, Clean My Mac, BangBang Family, #CleanMyCity, OOH Advertising, Best Outdoor Advertising Campaigns, Best OOH campaigns, Best Outdoor Ads

Goodwine New Loyalty Program

The launch was supported by a fresh, unique, naïve visual style and an algorithm that could randomly mix and match elements to create hundreds of different striking designs which were used to make exclusively branded customer personal loyalty cards.

Credits
Brand: Goodwine
Campaign: Loyalty Program
Advertising Agency: Banda, Kyiv, Ukraine
Creative Directors: Pavlo Vrzheshch, Egor Petrov, Yaroslav Serdiuk
Art Director: Illia Anufrienko
Copywriter: Roman Hurbanov
Illustrators: Yuriy Rusovskyi, Ievgen Velychev, Christina Ika
Chief Designer: Anton Ivanov
Designers: Yuriy Rusovskyi, Ievgen Velychev
Motion Designer: Anton Raduchits
Senior Account Manager: Zhenia Dvoretska
Account Manager: Iryna Pikalova
Marketing Director of goodwine: Mariia Oliinyk
Marketing Manager of goodwine: Iryna Tokarchuk

Tags:
Goodwine Loyalty Program, Design, Ukraine, Retail Services, Banda, Best Digital Campaigns, Digital Marketing Trends, Best Online marketing strategies, social media campaigns

Now it is a perfect time for Ukrainians to remember what happens if one does not vote responsibly. If only parents knew what future brings to their cuties, they would probably switch to winemaking instead of raising a monster.

So here’s to responsible voting and responsible drinking.

Credits
Brand: Bad Boy wine
Campaign: Thankfully, wines get better with age
Advertising Agency: Banda, Ukraine
Creative Director: Alexandra Doroguntsova
Creative Director: Taras Dzendrovskyy
Art Director: Ilia Anufrienko
Designer: Nazar Mikhalkо
Senior Account Manager: Zhenia Dvoretska

Source

Tags:
Print advertising, Creative Print Ads, Print campaign, Creative Advert, Bad Boy wine, Ukraine, Ukrainian presidential election, Bad Boy Alcohol and Dictatorship

We feel that what they did was pretty amazing and creative. They asked the professional illustrator to re-create all the images on the site in the form of illustrations. These illustrations were uploaded on Bird in Flight’s main page. There was a switch button which when slid to the right made the users go bonkers when they saw the photo content being transformed into similar looking illustrations. At first, the users didn’t really seem to appreciate the interference. But later, the users were like, wow…this is awesome. How did it happen? Can I draw something like this?

Well, we think that Lenovo was able to tick the box in terms of making users remember and fall in love with the long-lost art of hand-drawing and how Yoga Book enables one to do so. And it’s more evident than ever that this age of algorithms and filters is taking out the fun of creating something with our minds and hands by simply uploading a pic and letting the tools do all the dirty work. Where’s the fun? Lenovo Yoga Book seems to have the answer, “The fun starts here.”

Credits
Brand: Lenovo
Product: Lenovo Yoga Book
Campaign: Art Switch Project
website: http://lenovo_art.tilda.ws
Advertising Agency: NGN.AGENCY, Kyiv, Ukraine
Creative Director: Stas Stoyackiy
Art Director: Vitalii Gorenko
Copywriters: Galya Alomova, Yuliana Piyanykh

Tags:
Electronics, Technology, NGN.AGENCY, Ukraine, Illustrator, Lenovo Art Switch Project, Lenovo Yoga Book

At the end of this third edition of the WINA 2018, the complete list of winners has just been announced. The international jury with the participation of more than 90 professionals from the advertising sector and advertisers, selected the winners from a list of 1817 pieces and this opportunity they decided to deliver: 12 great prizes, 23 golds, 58 silvers, 96 bronzes and 117 honorable mentions.

Click here for complete List of Winners

This year a total of 257 agencies from 40 countries registered works and pieces at WINA, the only free registration festival, which aims to highlight the talent and creativity of independent agencies in the advertising industry. In this third edition 1,187 pieces were registered by independent companies from around the world (most of them advertising agencies, communication consultancies and production houses), almost double the figure reached in 2017.

The jury, of the highest level, was composed on this occasion by a president and 3 members, all directors of advertising agencies and a vice president from the advertiser in each one of the 17 categories: Sports & World Cup, Better World, Outdoor, Mobile, Media, Innovation, Direct, Content, Film, Print & Digital Craft, Promo & Activation, Public Relations, Effectiveness, Design Radio, Film, Interactive, Print, Pharma, Kids * (see below all the presidents of the jury)

“This has been a great year for WINA, confirmed by the excellent quality of all the award-winning works, in addition to the international presences that have gathered indies, customer loyalty, the value of innovation in the new scenario and before the consumer hiperconected or the new advertiser-agency relationship, among others”, says Mauricio Rodríguez, the head of the company organizing the event and CMO of the festival.

The 40 participating countries this year were: Germany, Saudi Arabia, Argentina, Austria, Belgium, Bolivia, Brazil, Bulgaria, Chile, China, Colombia, Costa Rica, Ecuador, Spain, United States, France, Guatemala, Hong Kong, Hungary, India, Italy, Jamaica, Japan, Luxembourg, Mexico, Panama, Paraguay, Peru, Poland, Portugal, United Kingdom, Czech Republic, Romania, Russia, Switzerland, Thailand, Ukraine, Uruguay and Venezuela).

* The presidents of each category in juries of the WINA 2018 festival were:
Sports & World Cup Camila Farias (General Director at RC Farias) of Colombia; Better World – Ignacio Ferioli (VP in David) of Argentina; Outdoor – Simona Suman (Creative Director at MRM // McCann) of Romania; Mobile – Juan Pablo Oubiña (Founder Creative Director at 01 Agency) of the USA; Media – Jonathan Almond (Founder and Creative Director at Delightful Media) UK; Innovation – Yuji Tokuda (Creative Director / Art Director in Canaria) Japan; Direct- Ricardo Uribe (Creative Director at Y & R) Colombia; Content – Sunde J. Sastre (Director at Jokey Monkey) Spain; Film, Print & Digital Craft – Alex Gomez (Founder and Producer in Intercultural Productions) USA; Promo & Activation – Alberth Cabrera (General Creative Director at Kausa Havas) Paraguay; Public Relations – Goyo Panadero (Partner – General Director in Llorente & Cuenca (Spain and Portugal); Effectiveness – Frank Hahn (ECD in Anomaly) Germany; Design – Joao Coutinho (Creative Director in Gray NY) USA; Radio – Tomas Almuna (Associate Creative Director at Conill Saatchi & Saatchi) USA; Film – Damián Nuñez (Chief Creative Officer / Mullen at Lowe Bucharest) Romania; Interactive – Fernando De Lusarreta (Chief Operation Officer at Massive – Latam) Argentina; Print Pavel Kozlov (Founder at Peopleofdesign) Russia, Pharma – Shoji Taniguchi (Creative Director at McCan Healthcare) Japan; Kids – Oscar Castaneda (General Creative Director at Castillo de IF) Guatemala.

Credits
Brand: Sport Life Fitness Club
Advertising Agency: Geometry Global Ukraine, Kyiv, Ukraine
Creative Director: Nadia Trikoz
Creative: Sergey Yaroslavtsev
Junior Art Director / Illustrator: Valentyn Bielienkov

To launch new smartphone Samsung Galaxy Note 5 on the Ukrainian market making it the most desirable electronic device.

Idea:

Evolution of the Ukrainian cultural archetypes is boosted with Samsung Galaxy Note 5.

Credits:
Category: Film
Advertised brand: Samsung Galaxy Note 5
Campaign: Evolution is perfect
Advertising Agency: Cheil Ukraine, Kyiv, Ukraine
Agency website: cheil
Creative Director: Vladyslava Denys
Art Director: Eugene Ovchar
Copywriter: Dmytro Zezyulin
Account Director: Kateryna Panich
Advertising supervisors: Iryna Levchenko, Antonina Shkrobot
Studio: Magay Production
Director: Sasha Stekolenko
DOP: Denys Lushchyk
Published: November, 2015