By getting an invitation to the UN Climate Action Summit, Noventi had a great chance to share its climate-neutral approach with some of the biggest names in politics and society. They decided to use this opportunity as a marketing stunt: By publishing an open letter directed to Donald Trump in his hometown newspaper, we not only challenged the President of the United States publicly for declining to take part at the UN Summit – we also informed the audience about Noventi’s efforts to fight climate change.

The result: After releasing the ad on the day of the conference, Donald Trump changed his mind and surprisingly visited the Summit.

Credits
Advertising Agency: Avantgarde, Munich, Germany
CCO: Tim Strathus
CCO: Matthias Mittermüller
Creative Director: Adrian Jäschke
Creative Director: Martin Jüstel
Art Director: Ruby Weidemann
Art Director: Marwin Lafogler
Edit: Kleanthis Argiropoulos
CMO: Dr. Michael Silvio Kusche

This campaign is about:
Print, Germany, Health, Pharmaceutical, Noventi Health, Avantgarde, Trump’s Climate Change of Mind