Following two years of consultation and intensive international negotiations, the 193 Member States of UNESCO have agreed to adopt a normative framework on the ethics of artificial intelligence, combining impact-oriented actions and universal principles. Among the issues covered by these actions and principles, probably one of the most urgent is the right to privacy.

Privacy is a human right. And even Artificial Intelligence must respect it. To launch our AI ethics recommendation, UNESCO is proud to introduce you to The Cookie Factory. No more tracking nor targeting, the Cookie Factory will shape a brand-new online identity for you. Choose who you want to be among 40 profiles; our AI will navigate the web to collect the finest cookies. When it’s ready, you can browse as usual…except everything has changed. Bookmarks, browser history, recommendations…even the ads trackers will think you are someone else. And you can watch your browser watching you.

Download the extension

Credits
Advertising Agency: DDB PARIS, Paris, France
Client: UNESCO
Campaign: Cookie Factory
Category: Digital Campaign
Tags: Experiential, France, Public Interest, Data Privacy

“The sovereignty of the people and the freedom of the press are two entirely correlative things,” Alexis de Tocqueville. Some crises can act as revelators. What was striking during the Covid-19 crisis was this deep dependence on public goods such as water, transit, health infrastructure, and equipment… Goods are so common that we forget how vital they are. Information is one of those fundamental assets. The role of journalists in a society is to inform, investigate and denounce. More than just a right, press freedom is the sine qua non-condition for any democracy.

If people do not know what is happening in their society, if their leaders if economic, moral, or religious powers act under the veil of secrecy, no one can act. Through 5 symptomatic questions of today’s world and by confronting readers directly with the effects of censorship, UNESCO asks us about the individual and collective consequences of a lack of press freedom. Without this possibility to ask questions: those that annoy, those that disturb, we are all deprived of information, and by the same action.

To silence a journalist is to silence all of us.

Credits
Client: UNESCO
Campaign: #QuestionsThatMatter
Advertising Agency: DDB Paris, France
Agency Supervisor: Vincent Leorat, Mathieu Bliguet, Justine Roux
Executive Creative Director: Alexander Kalchev
Copywriter: Léa Laurenza
Art Director: Idriss Dabre
Press Relations Director: Anne-Marie Gibert
Planner: Cédric Ledoux
Social Media: Sébastien Balondrade
Print Producer: Jocya Mallet
Art buyer: Corinne Persch, Gaëlle De-Pompignan

#Seemeasiam #TransDayOfVisibility #TDOV2021.

About UNAIDS
The Joint United Nations Programme on HIV/AIDS (UNAIDS) leads and inspires the world to achieve its shared vision of zero new HIV infections, zero discrimination, and zero AIDS-related deaths. UNAIDS unites the efforts of 11 UN organizations—UNHCR, UNICEF, WFP, UNDP, UNFPA, UNODC, UN Women, ILO, UNESCO, WHO, and the World Bank—and works closely with global and national partners towards ending the AIDS epidemic by 2030 as part of the Sustainable Development Goals.

Credits
Advertiser: UNAIDS
Campaign: The Mirror
Agency: FCB India
Chief Creative Officer: Swati Bhattacharya
Account Management: Vishakha Khatri
Account Planning: Kizie Basu
Creative Team: Gia Fernandes, Anusheela Saha
Digital Team: Vinesh Nandikhol, Roshan Shetty, Giamaria Fernandes, Aabhaas Worah,
Nikhil Fernandes, Ponnada Kulteja, Sukrit Sharma
Director: Shashank Chaturvedi
Producer: Robin D’Cruz
Singer: Sikander Kha

The astonishing figures show that in India alone, more than 2.3 crore girls drop out of school at attaining puberty and due to the lack of menstrual hygiene and period education. The ad, filmed by Leo Burnett, claims that this campaign brings awareness to the life of 1 girl out of every five dropping out of school, which whisper aims to double by 2022.

Lack of menstrual hygiene and period education should not be why girls are dropping out of school. Whisper has brought a critical issue to light by its campaign.

Credits
Brand: Whisper
Product: Whisper Ultra Care
Campaign: Keep Girls in School

Happiness, an FCB Alliance, have teamed with the federation of Belgian cafes to help café and bar owners recover post-lockdown.

As bars and restaurants prepare to reopen next week following two and a half months of closed doors due to the coronavirus pandemic, Belgian beer lovers are being urged to join “Helpy Hour” and buy one drink for the price of two in support of their favourite locals.

Happiness, an FCB Alliance, have teamed with the federation of Belgian cafes to change Happy Hour into Helpy Hour in Belgium, a country whose beer culture is on UNESCO’s intangible cultural heritage of humanity list.

Bars and restaurants in Belgium will be allowed to reopen starting Monday under strict conditions and Diane Delen, the federation’s president, said the draconian measures would reduce attendance in bars by at least two thirds.

She told The Associated Press on Thursday that the “helpy hour” initiative will help bar owners bearing the shock of the economic crisis triggered by the virus. “I don’t think the Belgians will be happy to see their beloved cafes disappear,” she said. “It’s a temporary measure that will help avoid an avalanche of bankruptcies. And once everything is back to normal, clients will be satisfied because happy hours will return.”

According to the federation, half of Belgium’s 12,000 cafes may not survive the coronavirus crisis. The Helpy Hour concept launched last week and has been picked up and discussed in publications worldwide.

Credits
Client: FedCaf
Campaign: Helpy Hour
Client Contact : Erik Beunckens, Diane Delen
Agency: Happiness Brussels
Executive creative management : Karen Corrigan
Chief Creative Officer : Geoffrey Hantson
Creative director: Katrien Bottez
Content creative director : Kenny Vermeulen
Creatives : Roxane Schneider, Pieter Claeys
Strategic planner : Wesley Roeland
Account: Arthur Dewachter
Digital PM: Julie Post
Editor : Simon Schuurman
Digital team: Bliss

#HeyUpdateMyVoice website

The movement

“In order to contribute to better education of current and future generations, the movement “Hey, Update My Voice” was created.
A non-branded movement for every brand: women’s rights institutions and company using virtual assistants.

Our goal is to ask the leading Silicon Valley companies to update the responses of their virtual assistants. So that they are no longer subservient and passive, and that they have an active voice and give serious and educational responses when they suffer any kind of harassment.”

Tags:
Sexual Harassment, UNESCO, Gender Bias, Als, Hey Update My Voice, Siri, Alexa, AI assistant, Verbal Harassment, Technology, Innovation, Virtual Assistants, Women Empowerment, Women Rights, Gender Equality, AI, Human Rights, Google Assistant, Bixby, Cortana, Xiao, Lu, Nat, Bia, Vivi, Artificial Intelligence, I’d Blush If I Could, sexual abuse

2 November is the International Day to End Impunity for Crimes against Journalists. 9 out of 10 cases are unresolved. 93% of killed journalists were local journalists. It is up to all of us, citizens, to help protect journalists, so that they may continue to inform us.

A series of 12 portraits of local journalists that have been killed were also developed and shared on Facebook, Twitter and Instagram, to illustrate how the threats, intimidations and the fear of being attacked are often an everyday reality for some journalists. To that end, UNESCO and DDB Paris developed a Google Maps, keeptruthalive.co (link is external), which features the names, dates and locations of the 1348 journalist killings that have been condemned by UNESCO since 1993. Internet users are thus able to access information on each journalist, and to share the map on social media to call for justice and demand an end to impunity for the violence perpetuated against media workers.

Tags:
DDB Paris, UNESCO, Public Interest, NGO, Journalist, Google Maps, Technology, Innovation, Violence, #KeepTruthAlive, Keep Truth Alive, Digital Campaign, Social Media

Madhya Pradesh triggers your curiosity, enthusiasm and sense of wonder. From marble crocodiles to monuments from outer space, it has a lot to bring out the child within you!

The film uses customized toys made out of tin and painted in the MP art form (Gondha) to showcase different locations, culture, people, dresses, wildlife, textile, womenfolk, markets, marble mountains, forts, and religion. It uses a cot with a rotating dice on it which includes pictures of different places of the state.

Top Destinations in MP

Magical Mandu
The ship that never sailed

Floating over it’s own reflection, the Jahaz Mahal in Mandu looks like a ship that’s about to sail. However, for centuries this ship made of stone and mortar never did. Instead, it stood floating over the twin lakes, bearing a silent witness to Mandu’s long, rich and varied history.

The city of Mandu is adorned with spell-binding Afghan architecture surrounded by baobab trees, native to Africa. The grand palaces are still alive with royal romance while the gateways (darwazas) speak of a history of imperial conquests. A walk through Mandu will leave you awe-struck, the way you used to be listening to stories from grandparents.

Funfair of Jabalpur
The spectacle of shape-shifting marbles

Under the brightly lit moon, 100 feet tall mountains of marble change forms as the river Narmada passes through it. This view is so scenic that it stays with you for long. But this is just one of the many gifts that Jabalpur offers.

Here you will enjoy the privilege to experience surreal spectacles of nature romance man’s endeavours to carefully preserve the breath-taking imperial history. No wonder it has been a witness to some of the greatest episodes written by history, folklore and mother nature.
Jabalpur is sure to amaze you, whichever direction you turn to, reminiscent of your trips to fun-fairs as a child.

Orchha
Travel back in time

The historic town of Orchha, nestled on the banks of river Betwa, was founded in the 16th century by the Bundela Rajput Chief, Rudra Pratap. Here, the river Betwa splits into seven channels, also called the Satdhara. Legend goes that this is in honour of the seven erstwhile Chiefs of Orchha.

The ancient town seems frozen in time, with its many monuments continuing to retain their original grandeur even to this day. Here you will find some of the most fascinating temples and palaces that will help you realise a childhood fantasy – travelling back in time!

The Great Sanchi Stupa
Road to enlightenment

The town of Sanchi is synonymous with Buddhist Stupas – hemispherical structures typically containing relics of the Buddha or his followers. The Stupas of Sanchi were constructed on the orders of Emperor Ashoka to preserve and spread the Buddhist philosophy. Sanchi has been protecting these beautiful and sacred architectural wonders, just the way these wonders have been safeguarding ancient history and art of the Mauryan period.

The numerous stupas, temples, monasteries and an Ashokan pillar have been the focus of interest and awe for global audiences as well. In fact, UNESCO has given the status of ‘World Heritage Site’ to the Mahastupa.

A visit to Sanchi will bring alive the awe you felt as a child as you listened to the tales of Ashoka.

The Pench National Park
The real jungle with real Sher Khans

Tigers. Leopards. Jackals. And us humans. The Pench National Park, like it did in the iconic ‘The Jungle Book’, still brings humans in close contact with wildlife. Rudyard Kipling based Mowgli’s adventures, and his battle with the furious Sher Khan, on this very place.

Located in the southern reaches of the Satpura range, it is divided by river Pench into nearly two equal parts. This magnificent expanse shelters over 285 resident and migratory birds.

Pench National Park, with its majestic tigers and several other animals and birds, will bring back the thrill you used to have, when watching Mowgli battle Sher Khan.

Check Website for more places

Credits
Advertising Agency: Ogilvy and Mather
Advertiser: Madhya Pradesh Tourism