Unidad 59

L´Oréal The Waterproof Experience L´Oréal The Waterproof Experience Campaigns of the World®
L´Oréal The Waterproof Experience

Because women like to express there emotions. The Romantic story of an impossible love.

Violence ends when Education begins. L´Oréal The Waterproof Experience Campaigns of the World®
Violence ends when Education begins.

The Non Violence Project is a non-profit NGO that fights violence through education. To communicate their mission statement McCann used a conventional medium in an unconventional way.