United States of America – Campaigns of the World

MasterCard: Wildlife Impact Card to highlight our short time frame to help protect wildlife

COTW — Tue, 06 Jul 2021 06:51:42 +0000

Help build a future we can all live in – Wildlife Impact Card by MasterCard

Brand invites you to send a virtual Wildlife Impact gift card to friends and loved ones, which can be used everywhere Debit Mastercard® is accepted.
Each card features a Critically Endangered animal, along with an expiry date that highlights just how short the timeframe is for protecting these animals from extinction. For every card purchased, a $1 donation will go to Conservation International to help protect wildlife and the habitats of many Critically Endangered Species including the Sunda Pangolin, African Forest Elephant, Peruvian Yellow-Tailed Woolly Monkey, and the Black-and-White Ruffed Lemur.

The first card offerings launch in the U.S. in partnership with USIO, with virtual prepaid cards available now to be added to any mobile wallet. Coming this summer, these physical cards are made of eco-friendly materials to keep expired cards from contributing to plastic pollution. In the meantime, virtual cards can be used to shop online or can be added to a mobile wallet for in-store purchases.

Many Critically Endangered species may go extinct by the time these cards expire. In partnership with Conservation International, Mastercard is turning the card expiration date into a tool to create awareness about the importance of protecting wildlife.

Purchase Now

“As a company committed to fostering a sustainable future for all, we believe an important aspect of that is to protect Critically Endangered species and the habitats in which they live,” said Raja Rajamannar, Chief Marketing and Communications Officer, MasterCard. “Through our strong partnership with Conservation International, one of the world’s leading conservation organizations, we’ve created a way to connect consumers to their passion for wildlife and the natural world, enabling them to contribute and make an impact.”

“Every extinction is a tragedy — for the species, for nature, and for people,” said Dr. M.Sanjayan, CEO of Conservation International. “Wildlife is critical to securing benefits like cleaner water and more fertile soils. When we destroy animal habitats, we don’t just put these benefits at risk; we create entirely new challenges to our health and our ability to address climate change. Saving nature has always been about saving ourselves, which is why we are proud to partner with MasterCard to provide a simple way for consumers to take immediate action to help protect wildlife and their habitats.”

Credits
Client: MasterCard
Advertising Agency: McCann XBC, United States of America

Kraft Singles: #CheesePullChallenge

COTW — Sun, 28 Feb 2021 06:53:02 +0000

How far will it go? Introducing the #CheesePullChallenge by Kraft Singles.

About Brand:
Kraft Singles is an American brand of processed cheese product that is manufactured and sold by Kraft Foods

Credits
Brand: Kraft Singles
Campaign: #CheesePullChallenge | Cheese Pull Challenge
Advertising School: Chicago Portfolio School, Chicago, United States of America
Art Director: Blake Pleasant
Copywriter: Caroline Martin
Cooper Brannigan: Art Director

The Lincoln Project: Happy moving day, Donald Trump

COTW — Thu, 28 Jan 2021 09:05:23 +0000

The Lincoln Project is celebrating ‘Moving Day of Donald Trump’ in this digital film.

Snapchat: Team Up, Mask Up campaign by The City of Chicago

COTW — Tue, 25 Aug 2020 05:53:38 +0000

To encourage Chicago residents to wear masks when in public, Ogilvy Chicago and the City of Chicago today launched a first-of-its-kind Snapchat augmented reality lens that deploys a new technology that only allows users to unlock the lens when they put on a mask. The social media platform is popular amongst Millennials and Gen Zers, a demographic that has seen a recent rise in COVID-19 cases in Chicago, and therefore the City believes is key to combatting the spread of the virus in the City.

Credits
Advertising Agency: Ogilvy, Chicago, United States of America

Tags:
Augmented Reality, AR, Technology, Social media, innovation, Digital Campaign, Coronavirus, Snapchat

On the occasion of International Nurses Day, 54D pays tribute to honour all the strong frontliners

COTW — Mon, 18 May 2020 08:47:47 +0000

In the name of 54D (intensive training program) and its global community, this is a tribute to honor all the strong frontliners risking their lives to save ours every day on the occasion of International Nurses Day.

Credits
Advertising Agency: Pico Adworks., Miami, United States of America
54D Founder: Rodrigo Garduño
54d Ceo: Omar Y.
54D Brand Manager: Imelda Lizarraga
VP Creative: Pico Covarrubias
Account Director: Dunia Gatica
Art Director: Maite Sabio
Creative Director: Choco Rosales
Digital Content: Camilo Aguilera

Tags:
COVID-19, Coronavirus, Pandemic, Print Advertising, Poster Design, Creative Print Ads

Budweiser: Raise your Bud, campaign created by Miami Ad School

COTW — Mon, 03 Feb 2020 15:42:50 +0000

Climate change is prompt to change how we drink beer tripling its price in just a few years. But don’t panic, beer lovers, we have an easy solution for you! Recycle as many cans and bottles as possible so we can make cheaper beer. We’ll place Budweiser-branded recycling machines in key spots at party cities like Miami, Las Vegas, New Orleans… encouraging people to recycle beer cans and bottles in exchange for refreshing discounted beer. The more they recycle, the cheaper their beer. Additionally, each bottle will direct people to a microsite where they can track the global beer price in real-time and directing them to the nearest recycling machine to help the price go even lower. And to celebrate we have saved beer, we’ll create an obstacle course competition that’ll help reduce beer prices even further. The fewer beer participants spill over the course the better their score and the price will be.

Credits
Advertising School: Miami Ad School, New York, United States of America
Ad: Andrea Serrano Villaverde
Copy: Chris Chiarulli

Tags:
Integrated Campaign, United States, Alcoholic Drinks, Budweiser, Miami Ad School, Outdoor, Raise your Bud

Ripe by publix – Expiring Waste

COTW — Wed, 09 Oct 2019 04:47:04 +0000

Ripe by Publix created a smart label ‘Expiring Waste’ that detects the food ageing process and informs consumers of its lifespan through four different colors. Consumers can prevent food waste thanks to a more visible label, and stores can reduce waste by assigning various discounts to products depending on which color the label is at; with an existing packaging material that uses color-changing plastics. These color-changing plastics can monitor the content in real-time. We designed a chromogenic plastic, a unique material that changes its optical properties in response to an external stimulus.

Credits
Brand: Ripe by publix
Campaign: Expiring Waste
Advertising School: Miami Ad School, Miami, United States of America
Art Director: Valetina Orjuela
Copywriter: Patricia Arguelles
Art Director: Sofia Coelho

Tags:
Technology, Innovation, Food, Food Waste, Food Ageing, Product Packaging, Innovative Packaging, Latest Technology, Product Marketing

New Amazon Prime Advertisement Campaign that tries to Heal America

COTW — Wed, 23 Nov 2016 05:35:04 +0000

Heal America, The latest advertising campaign by Amazon prime is a great initiative taken by the company to promote the message of peace and unity in the United States of America. It is a clear example of creative and social campaigns because there has been a lot of violence and unrest in America as many people felt that the president elected is against the Muslim community. Through the advertisement amazon, prime promotes the message of love and unity that the country needs during this time.

• It shows how love unites people together
• The caring attitude towards friends and colleagues
• The bond of friendship that remains strong and unaffected by an individual’s religion, caste or race
• Understanding of one’s problem and providing a solution in order to resolve it
• The value of friendship in one’s life

Heal America – A Priest and Imam meet for a cup of tea.

In this time of unrest where the minority communities are living in fear because of few members of the dominant community that are trying to create social problems amazon takes the perfect initiative to promote the message of unity among all citizens. In today’s world even though there is a lot of violence and chaos due to religious conflicts, there still exists a large group of people who are always trying to promote the message of love peace and unity in order to make this world a better place. The bond and value of friendship should never be broken because of one’s religions, caste or race.

Android: Rock, Paper, Scissors

COTW — Thu, 10 Mar 2016 08:33:16 +0000

Rock, Paper and Scissors don’t have much in common, but that won’t stop them. Be Together. #NotTheSame

Credits
Category: Telecommunications
Client: ANDROID
Agency: Droga5, New York
Production: Nexus Productions
Country: United States of America