Culture shapes, creativity inspires. They are celebrating Asian and Pacific Islander Creativity. See the stories of eight boundary-defying API artists who flip the script on the all-too-common question, “where are you from?” to lay claim to the myriad identities that inspire their work.

“Where I’m From” aims to highlight creators who embrace their roots and whose creativity is fueled by their one-of-a-kind experiences. With that, we are partnering with HYPEBEAST to provide an engaging and narrative-driven platform for emerging creatives to showcase their work. Driven by the idea that talent recognizes talent, we asked designer Dao-Yi Chow, co-founder of Public School New York and creative director of Sergio Tacchini, to identify three individuals he believes represent the next generation of influential designers and artists.

To inspire others, HYPEBEAST, an authority in streetwear, fashion, and culture, will feature in-depth and insightful conversations between Chow and emerging creators. These articles will recount the stories of their career journey, the ethos of their unique craft, and how their backgrounds and experiences inspire their art.

“Where I’m From” was made in collaboration with creative agency 72andSunny and production studio Psyop.

Credits
Agency: 72andSunny
Client: Adobe
Tags: Digital Film, United States, Technology, Professional Services, Adobe, Adobe Photoshop, Adobe Illustrator, Creative Ads, Creative Film, Creative Artists, Advertising, Animation, Brand film, Motion Graphics, Adobe Where I’m From
Source

 
The US has some of the most expensive cellular data plans in the world. Xfinity Mobile, however, is a new kind of network designed to save people money.

Xfinity Mobile is turning pre-roll ads into price tags by calculating how much money people are spending on data to stream an upcoming YouTube video to show how overpriced other plans are in their Data in Dollars campaign.

For example, if someone is about to watch a five-minute beauty-tutorial video, they are shown an ad that tells them, “The next tutorial could cost you up to $1.06 cents in data. So switch to Xfinity Mobile and save.”

The prices shown in each film change depending on the length of the video the person is about to stream and the cost of data with their specific carrier.

Awards
Clio Awards Silver
Webby Awards Winner
YouTube Works Award
Cannes Lions

Credits
Campaign: Data in Dollars
Holding Company: Omnicom Group
Agency: Goodby Silverstein & Partners, San Francisco
Client: Xfinity Mobile, Philadelphia | Website
Production Company: Thinking Machine, Los Angeles | Website
Production Design: All Valley Yacht Club | Website
Country: United States
Medium: Digital Advertisment | YouTube Works – YouTube Advertising
Category: Digital Innovation

The World’s To-Do List – As world leaders meet at the United Nations this week, this film serves as a big reminder of what we need to do to achieve the #GlobalGoals

From 20-26 September, a group of the world’s biggest companies and brands will be launching a major awareness campaign, led by Project Everyone, to show their support for and action towards achieving the 17 Global Goals for Sustainable Development – a plan adopted by all UN member states in 2015 to end poverty, conquer inequality and tackle the climate crisis by 2030. The activation is part of Global Goals Week – an annual event to mark the anniversary of the Global Goals during the UN General Assembly.

The World’s To-Do List is associated with Goal 1 – No Poverty, Goal 2 – Zero Hunger, Goal 3 – Good Health and Well-being, Goal 4 – Quality Education, Goal 5 – Gender Equality, Goal 6 – Clean Water and Sanitation, Goal 7 – Affordable and Clean Energy, Goal 8 – Decent Work and Economic Growth, Goal 9 – Industry, Innovation, and Infrastructure, Goal 10 – Reduced Inequalities, Goal 11 – Sustainable Cities and Communities, Goal 12 – Responsible Consumption and Production, Goal 13 – Climate Action, Goal 14 – Life Below Water, Goal 15 – Life on Land, Goal 16 – Peace, Justice and Strong Institutions and Goal 17 – Partnerships for the Goals.

Credits
Advertising Agency: Karmarama
Client: The Global Goals
Campaign: The World’s To-Do List
Website: https://worldstodolist.org/

Brand invites you to send a virtual Wildlife Impact gift card to friends and loved ones, which can be used everywhere Debit Mastercard® is accepted.
Each card features a Critically Endangered animal, along with an expiry date that highlights just how short the timeframe is for protecting these animals from extinction. For every card purchased, a $1 donation will go to Conservation International to help protect wildlife and the habitats of many Critically Endangered Species including the Sunda Pangolin, African Forest Elephant, Peruvian Yellow-Tailed Woolly Monkey, and the Black-and-White Ruffed Lemur.

The first card offerings launch in the U.S. in partnership with USIO, with virtual prepaid cards available now to be added to any mobile wallet. Coming this summer, these physical cards are made of eco-friendly materials to keep expired cards from contributing to plastic pollution. In the meantime, virtual cards can be used to shop online or can be added to a mobile wallet for in-store purchases.

Many Critically Endangered species may go extinct by the time these cards expire. In partnership with Conservation International, Mastercard is turning the card expiration date into a tool to create awareness about the importance of protecting wildlife.

Purchase Now

“As a company committed to fostering a sustainable future for all, we believe an important aspect of that is to protect Critically Endangered species and the habitats in which they live,” said Raja Rajamannar, Chief Marketing and Communications Officer, MasterCard. “Through our strong partnership with Conservation International, one of the world’s leading conservation organizations, we’ve created a way to connect consumers to their passion for wildlife and the natural world, enabling them to contribute and make an impact.”

“Every extinction is a tragedy — for the species, for nature, and for people,” said Dr. M.Sanjayan, CEO of Conservation International. “Wildlife is critical to securing benefits like cleaner water and more fertile soils. When we destroy animal habitats, we don’t just put these benefits at risk; we create entirely new challenges to our health and our ability to address climate change. Saving nature has always been about saving ourselves, which is why we are proud to partner with MasterCard to provide a simple way for consumers to take immediate action to help protect wildlife and their habitats.”

Credits
Client: MasterCard
Advertising Agency: McCann XBC, United States of America

Credits
Client: Global Citizen
Advertising Agency: Alma, USA
Creative Chairman, CEO: Luis Miguel Messianu
Co-President & Chief Creative Officer: Alvar Suñol
SVP, Strategic Insights: Angela Rodriguez
Creative Director: Gabriel Ferrer
Creative Director: Gabriel Reyes
Art Director: Danae Nuñez
Copywriter: Alejandra Vidal
VP / Director of Production: Yeyo Marquez
Producer: Rudy Leschhorn
Director Business Affairs: Marinet Quiñones
Print & Business Manager: Candy Cabrera
Group Account Director: Meg Valls
Account Executive: Tori Dunn
Group Planning Director: Jennifer Pollack
Production Company: In & Out Productions
Director: Daniel Azancot
Executive Producer: Frida Sellar
Producer: Julia Dangond
Director of Photography: Robert Maya
Editor: Michael Burgos
Post Finishing: Moving Forward Studios
Finishing: Leo Lovera
Color: Oscar Martinez
Music: Makeabeat Productions
Composer: David Miranda
Performance Agency: PMG
Programmatic Media Manager: Emily Ward
Associate Director of Digital Media: Jeff Kinkopf
Head of Search, Social, & Shopping: Jason Hartley
Head of Brand Marketing & Communications: Ashley Stewart
Vice President of Client Development & Marketing: Parks Blackwell

Research has long connected the loneliness of older adults living in long-term care to physical decline. But during the global pandemic, the situation has vastly deteriorated. Lockdowns have forced aged residents to experience greater social isolation. Cut off from outside visitors and contact other residents; they’ve suffered increased stress, anxiety, depression, even death.

As a result, millions of residents’ emotional health has seen a significant decline—calling for a new technological solution. But how can we improve people’s emotional well-being in long-term care when we don’t know how they truly feel?

The Mood Modifier from SOLO. The first mobile app that detects emotions and picks a selection of personalized music to help patients get back in the rhythm of life.

• The mobile’s camera utilizes facial recognition to detect emotions
• Then creates a unique data imprint that ranks happiness, calmness, sadness, energy, and mood
• This collection of emotional algorithms triggers the AI-predicting model and selects the right music for their emotional state With a simple user-set up and daily, monthly, and annual tracking, the user and staff keep on top of progress made.

This idea and application give older adults a renewed sense of happiness and joy by enabling them to modify their moods.
 
Credits
Brand: SOLO App
Campaign: The Mood Modifier
Advertising Agency: Saatchi & Saatchi Wellness, New York, United States of America
Agency: Publics Groupe Israel
Technology: Solo
Editorial: Harbor Pictures
Music Composition: JSM Music

Every year, New York City becomes the centre of the holiday season, with tourists from around the world traveling in to witness its magic and festive traditions firsthand. With the season looking different this year and many staying local, Pepsi wants to do something extra special for the City’s very own and very deserving group – its bodega owners. For New Yorkers, bodegas are 24/7 landmarks of each neighborhood, and in 2020, owners rose to the task of staying open and keeping the City going during a critical time.

#PepsiBodega

Credits
Brand: Pepsi
Campaign: The Bodega Giveback

They partnered with local Latin artists and restaurants in Miami to bring unique art to your door, all while supporting the vibrant community that keeps Miami alive.

Here’s how it works:
Order authentic Latin dishes to own exclusive art: They’ve partnered with seven Miami-based, well-known Latin artists, to celebrate their respective heritages. By ordering authentic dishes from local restaurants, customers can acquire unique local art. For example, a Peruvian restaurant will feature art from a Peruvian artist.

Credits
Advertising Agency: We Believers
Campaign: Art For Foodies
Client: DoorDash

All in all, we feel that AirTime gives us a unique lens to reevaluate global differences. Ultimately, it advocates for love being the supreme emotion.

Credits
Advertising School: Miami Ad School Toronto and San Francisco, Toronto and San Francisco, United States of America
Art Director: Ted Pedro, Lee I
Copywriter: Roselyn Grace, Hatem El Akad

Pinterest has made a commitment to ensure that half of its managed creators come from underrepresented groups – and its launching a tool to support these groups alongside a new brand campaign.

The image-sharing social media platform is introducing a way for retailers, advertisers, and creators to self-identify if they’re from an underrepresented group so that their content can appear 50 per cent reserved for them within Story Pins and curated spaces, including the Today tab, Shopping Spotlights, and The Pinterest Shop. This feature will be rolled out in the ‘coming weeks’.

Pinterest has also launched its ‘Make the World See Beauty’ campaign, which aims to start a conversation around beauty and representation. The campaign, which has launched with a social film and V Magazine cover wrap, showcases 10 creators who are pushing the boundaries when it comes to representation.

Credits
Client: Pinterest
Campaign: Make the World See All Beauty
Advertising Agency: 72andSunny Los Angeles, USA
Editorial: Matt Schaff / Cabin
Finishing: Shape and Light

This campaign is about:
United States, Electronics, Technology, Pinterest, News, Product, Beauty, Lifestyle

California has the most registered vehicles and the most significant number of licensed drivers in the country, but it has one of the lowest percentages of registered organ donors. 95% of organ donation registrations are made when people are applying for or renewing their driver’s license. Registered donors have a “donor” pink dot on their license.

Credits
Agency: Casanova//McCann, McCann New York, McCann Canada
Client: Donate Life California
Production Company: Craft New York, Circle Productions

This campaign is about:
organ donation, Health, Awareness, Public Interest, Outdoor campaign, Award winning campaign, Organ Donation Awareness Month

Google Trends data reveals the extent to which America is searching to understand this crisis; “transphobia” and “black trans people killed” are both being searched at an all-time high.

America is also searching for ways to support transgender people. More than ever, people are searching for “Black trans organizations,” “trans activists,” and “how to be a good ally.” And in 2020, “Black Trans Lives Matter” was searched 10X more than the previous year.
Google is a committed supporter of The Marsha P. Johnson Institute (MPJI) and its mission to end violence against all trans people across the U.S. In addition to defending and protecting Black trans people’s lives, MPJI is also expanding its COVID-19 relief efforts for trans communities. As part of our ongoing commitments to advance racial justice, Google.org recently donated to MPJI, which will expand the organization’s relief work.

Credits
Campaign: Black Trans Lives Matter
Advertising Agency: Google Brand Studio, United States of America

This campaign is about:
Film, United States, Public Interest, NGO, Google, Google Brand Studio, Black Trans Lives Matter, violence against transgender, trans homeless, trans healthcare, black trans people killed, trans rights

This footage isn’t real but the threat is. It’s time to put country over party and protect our democracy.

“For decades, America has been gerrymandered, votes have been suppressed and voters purged, money has taken over our political system. In 2020, we’re seeing it all come home to roost,” said Joshua Graham Lynn, co-founder and President of RepresentUs. “By featuring two leaders who have a vested interest in the collapse of our democratic system, we are putting the American people face-to-face with just how fragile our democracy really is. We hope it inspires Americans to come together to fight for this one issue that unites us all.”

RepresentUs has an urgent message for the American people: Our democracy lives and dies with you. If we do not stand up and fight for it, it could be the end of democracy as we know it. Ahead of November’s critical elections, the unprecedented obstacles that Americans face casting their ballots safely and securely during the ongoing pandemic are aggravated by countless other election threats. Among them, a dramatic shortage of poll workers, interference with the United States Postal Service, and widespread misinformation to undermine the security and validity of mail-in voting, and now a President who refuses to commit to a peaceful transfer of power should results not end up in his favor.

“Deepfakes are an entirely new kind of threat to democracy and the integrity of the media. This ad exposes the threat for all to see,” said RepresentUs co-founder and CEO Josh Silver.

Credits
Brand: RepresentUs
Advertising Agency: Mischief

This campaigns is about:
Anti-Corruption Act, Deepfake Technology, US Elections, Donald Trump, Kim Jong-un, Vladimir Putin, nonprofit organization, NGO, America, United States

Shepard Fairey –
“What I wanted to do on my last trip to Milwaukee is remind people how important it is to assert their right to vote. The inspiration behind the art of this “Voting Rights are Human Rights” mural is the image of an anonymous marcher from a civil rights march, originally photographed by Steve Schapiro. I felt that this subject is emblematic of the ongoing fight.

It was important to me that I wasn’t the only voice in this piece. I feel very lucky that artists Tyanna Buie, Niki Johnson, Tom Jones, Claudio Martinez, and Dyani Whitehawk, were open to being included in the mural to demonstrate the need for voting rights and racial and social justice! I hope that people will look at this mural and be reminded that their voice matters in shaping the future.

Special thanks to my mural crew for all the hard work, Hanson Dodge for this awesome video, and to Wallpapered City, Black Box Fund, the Milwaukee Bucks for the support on this project!”

Credits
Advertising Agency: Hanson Dodge, Milwaukee, USA
Executive Creative Director: Chris Buhrman
Creative Director: Joe Ciccarelli
Videographer: Brad Rochford
Art Director: Jillian Turbessi
Producer: Michael Joyce
Artist: Shepard Fairey
Obey Giant Team: Dan Flores, Nicholas Bowers, Rob Zagula, Luka Densmore, Jon Furlong, Victoria Yarnish
Contributing Local Artists: Tyanna Buie, Niki Johnson, Tom Jones, Claudio Martinez Dyani

This campaign is about:
Outdoor, OOH, Billboard, Print, United States, Public Interest, Shepard Fairey, Obey Giant, Hanson Dodge, United States Presidential election, US Election 2020, Street Art, Wallpapered City, Marketing and Advertising

Traditional gaming stereotypes have become outdated. Many still associate this popular pastime with violence or suicide, but recent studies have found that people increasingly use games to build meaningful connections, open up about their feelings, and de-stress. You could say it’s a form of therapy, a way to cope with a whole new set of anxieties brought on by 2020.

They’re making it easier than ever for gamers to get the mental health care they need by bringing in licensed therapists to conduct therapy sessions while gaming.

Credits
Advertising Agency: The Community, USA
Production: The Makers Lab
Music: Duotone

This campaign is about:
Experiential, United States, Gaming, Public Interest, NGO, Rise Above The Disorder, Skillshot, The Community, mental health care, Hi-Rez Studios, Bullying, Pandemic, Gamer Therapy