Contentious statues have been torn down all across America, leaving behind empty pedestals in their wake. It’s time to place new symbols in their stead. The Pedestal Project is born of the vision to repurpose these ill-conceived pedestals by using technology to help people choose the statues that should go upon them. Statues of people who have dedicated their lives to fighting for justice and equality. So that beacons of hope and progress can stand where symbols of hate, oppression, and inequality once stood. And that people everywhere can have an active voice in the movement for racial justice.

About Color Of Change
Color Of Change is the nation’s largest online racial justice organization. They help people respond effectively to injustice in the world around us. As a national online force driven by over 7 million members, they move decision-makers in corporations and government to create a more human and less hostile world for Black people in America. Learn more at www.colorofchange.org

Credits
Agency: BBDO / New York
Category: Experiential Design: Digital Experiences / Augmented / Mixed Reality
Production Company- 3D Statues: Happy Finish

More than 30 calls were made to the 24-hour nurse hotlines altering between “white names” and “white voices” and “black names” and “black voices”. The results were consistent with the data they had from papers about unconscious biases in medicine and fairly illustrated in their experiment. 77% of “Black name” and “Black voice” calls resulted in Urgent Care – protocol for minor injuries or illnesses- instead of the appropriate direction: Emergency Room – protocol for life-threatening conditions.

When it comes to getting proper healthcare, it shouldn’t matter how white or black your name and voice sound. But in 2020, it still does. 25% of medical residents believe blacks have thicker skin, and it has been proven women, but especially black women, get poorer healthcare treatment than men. So, that wanted to prove that unconscious bias in medicine is not a myth.

EmpowHer New York gives real women a voice despite the challenges they face. They are uniting them in support of self-love, career success, and even health. With their relaunch, they were challenged with creating a piece to spark a conversation about the unconscious bias in medicine and create an opportunity for change in an industry often considered stagnant, our healthcare system.

In the US, blacks are 34% less likely to be prescribed proper pain medicine for conditions such as abdominal pain, black women die at 3-4x the rate of white women during childbirth, are 22% more likely to die from heart disease, and 71% more likely to die from cervical cancer. As shocking as these numbers may seem, to hear actual racial bias in a real-life medical emergency is truly heartbreaking.

About EmpowHer New York
is a social catalyst that ignites the conversation about womxn who break through the glass ceiling imposed by society and live authentically according to their truth.

Credits
Campaign: The Call Experiment
Agency: The Bloc / New York
Client: EmpowHer New York

Boards of Change brought America’s disenfranchised voices from the streets to the polls. Plywood boards that barricaded storefronts during the Black Lives Matter protests, filled with messages of unity and justice, were turned into voting booths. They inspired residents in dozens of Chicago’s low-turnout neighbourhoods to create systemic change through the power of their vote and enabled them to register. Amplified by outdoor, social media, and national PR, Boards of Change empowered Black Americans to know their vote counts and helped Chicago attain a record number of registrations and voters.
#BoardsOfChange

Credits
Client: City of Chicago
Campaign: Boards of Change
Agency: FCB Chicago
Client: City of Chicago, USA
Production Company: Lord + Thomas, Flo Creative
Music & Sound Production: JSM Music
Experience Design: Absolute Production Services
Video Production Company: Stoptime Live

Pinterest has made a commitment to ensure that half of its managed creators come from underrepresented groups – and its launching a tool to support these groups alongside a new brand campaign.

The image-sharing social media platform is introducing a way for retailers, advertisers, and creators to self-identify if they’re from an underrepresented group so that their content can appear 50 per cent reserved for them within Story Pins and curated spaces, including the Today tab, Shopping Spotlights, and The Pinterest Shop. This feature will be rolled out in the ‘coming weeks’.

Pinterest has also launched its ‘Make the World See Beauty’ campaign, which aims to start a conversation around beauty and representation. The campaign, which has launched with a social film and V Magazine cover wrap, showcases 10 creators who are pushing the boundaries when it comes to representation.

Credits
Client: Pinterest
Campaign: Make the World See All Beauty
Advertising Agency: 72andSunny Los Angeles, USA
Editorial: Matt Schaff / Cabin
Finishing: Shape and Light

This campaign is about:
United States, Electronics, Technology, Pinterest, News, Product, Beauty, Lifestyle

The mission was clear–find a wave that no one else had surfed before and go get it. Sounds simple enough, right?

That’s what HP and agency 180LA aimed to do with Ghost Wave, a new eight-minute doc to help promote the new Pavilion x360 tablet/laptop hybrid that follows big wave surfer Ian Walsh as he seeks out a wave that’s never been surfed. It took five months of constantly monitoring ocean swells, weather patterns, and more. The brand had Walsh and legendary surf filmer Taylor Steele ready to go. It just had to find the right wave at the right time.

Credits
Advertising Agency: 180LA, USA
Global CEO: Michael Allen
Executive Creative Director: William Gelner
Creative Directors: Adam Groves, Zac Ryder
Copywriter: Mike Van Linda
Art Director: Brandon Sides
Head of Production: Natasha Wellesley
Senior Producer: David Emery
Associate Account Director: Mike Slatkin
Account Manager: Jamie Friedman
Account Coordinator: Allison Landrum
Production Co.: Bully Pictures
Director: Taylor Steele
Camera: Starr Whitesides
Producer: Jeff Tannebring
Editorial Company: Whitehouse Post
Editor: Brandon Porter
Producer: Evan Cunningham
Executive Producer: Joni Williamson
Recording Studio: TBD
Finishing Company: Carbon VFX
Lead Flame: Pete Mayer
Executive Producer: Marlo Baird Kinsey
Associate Producer: Nick Vassil

Tags:
Hewlett-Packard, 180LA, HP, Ghost wave

So, they put out a message of unity to be shared with their community. Using 7,500 Post-it® Super Sticky Notes, they created a simple rainbow mural on a black Post-it® Super Sticky Note background reading “Stronger Together.” The mural was placed on a wall outside of famed music venue First Avenue; first made famous by Purple Rain, and now home to a newly minted star in honor of George Floyd.

Credits
Brand: Post-it
Advertising Agency: BBDO, Minneapolis, USA
Executive Creative Director: Tim Mattimore
Creative Director: Nathalia Resende
Design Director: Ian McAllister
Copywriter: Joanna Stubbins
Creative Technologist: Justin Mueller
Planning Director: Jessica Teigen
Account Executive: Nora Kubiaczyk
Production Company: Street Factory Media
Director: Mike Jones
Executive Producer: Greta Omann
Editorial: Drive Thru
Editor: Braden Doucette
Finish: Drive Thru
Color: Braden Doucette
Marketing Director: Heather Green, Global Business Director
Brand Manager: Addriennne Hovland, Global Portfolio Leader
Associate Brand Manager: Morris Goodwin, Michelle Seywerd

Tags:
Pride, 3M, Post-it Stronger Together, Outdoor Campaign, On ground Activation, Twin Cities Pride Festival, LGBT, LGBTQ+ Community

Leaders of Today are making decisions for the future without being in touch with reality and listening to the youth. As a result, protests were held all around the globe, be it India, China, or Britain. Hence, +Peace decided to take a stand.

The Leaders of Tomorrow – an exclusive seat at the authoritarian table for youth leaders to build and emphasise effective solutions on peace-building. These youth leaders will be shortlisted by +Peace and then selected through online voting on the official Instagram page of The Leaders of Tomorrow. With this initiative, officials will get to know the perspectives and inputs of the youth from the affected communities. We later appeal to the governments and the UN to adopt it too. This not only builds a positive relationship between local officials and youth but also acts as a solution for promoting peaceful and inclusive societies.

Credits
Advertising School: Miami Ad School, Mumbai
Professor: Deep Chhabria, Siddhi Ranade
Campaign: The Leaders of Tomorrow
Copywriter: Anisha Chavan

Source: The One CLub

Tags:
Young Ones competition, The One Club, Young Ones Awards, Print Advert, Print Advertising, Creative Ads, Political, USA, Japan, 2020 Young Ones, Young Ones Brief

Over the years, Nike has perfected the craft of publishing inspirational content. As the brand itself says, “Nike strives to bring innovation and inspiration to every athlete in the world.” But, this statement isn’t what sets Nike apart from other brands advertising in similar domains. As exemplified in a recent campaign called ‘Play for the World’, Nike defines an athlete as anyone with a body. This simple yet inclusive definition is what draws people from all walks of life to Nike commercials.

‘Play for the World’ owes its conceptualisation to Wieden+Kennedy. It addresses how COVID-19 is affecting athletes across the globe. Humongous names like LeBron James, Sara Hughes, and Ramla Ali star in the campaign. However, it finds its gusto in the communal display of athletic feats that people are accomplishing indoors. The Black and White colour palette further connects viewers with the campaign’s emotional impact. All in all, ‘Play for the World’ celebrates the human pursuit of sports excellence. It addresses how athletes are still going hard despite staying indoors.

Consequently, we feel that ‘Play for the World’ is yet another home run for Nike. Furthermore, it is the kind of creative expression that the world needs at this moment.

Credits
Advertising Agency: Wieden + Kennedy, USA

Tags:
Film, United States, Electronics, Technology, Apple, TBWA, Malala Yousafzai, Ava Duvernay, Marie Kondo, Greta Gerwig, Gloria Steinem, Lady Gaga, Megan Rapinoe, Shannon Boxx, Olivia Wilde, Diane von Furstenberg, Elizabeth Banks, Alicia Keys, GRAMMY, Lilly Singh, Audrey Gelman, Black Mamba, Victoria Monét, Tarana Burke, DJ Switch, Digital, Women’s Day Campaign, International Women’s Day, Apple Behind The Mac

The US Open has a long history supporting Women’s Equality. So, when we uncovered the shocking fact that of all sports covered in America, only 4% features female athletes—we knew the US Open Tennis Championships would be all in on bringing awareness to this issue. We decided to launch the campaign on the opening day of the US Open, which serendipitously falls on Women’s Equality Day! The USTA also expanded their partnership with SheIS, a not-for-profit group whose goal is to “leverage the power of women in sports to create a future of, by and for strong women.” Having worked with SheIs since 2018, they were a natural partner to amplify and extend the reach of the campaign.

The campaign goal is simply to get the world to see that women are worth watching and to encourage equal media coverage of men’s and women’s sports. While USTA’s platform is tennis, the campaign challenge extends to all women’s sports. The creative is centered around a call to arms, using the hashtag: #WomenWorthWatching—which serves as an invitation to spread the word. And who better to deliver that message than Billie Jean King herself, a fearless crusader in the fight for women’s visabllity and pay equity in sports. She was the perfect voice for our spots.

Credits
Advertising Agency: mcgarrybowen, Chicago, USA
Chief Creative Officer: Kurt Fries
Group Creative Director: Lee Remias
Creative Directors: Lara Herzer & Mike Wegener
Head of Production: Steve Ross
Executive Producer: Mark Olson
Music Licensing Supervisor: Libby Morris
Director of Business Affairs: Joann Baker
Business Manager: Karen Blatchford
Group Strategy Director: Chris Robertson
Group Managing Director: Tom Smith
Account Director: Kristen Eglitis
Account Executive: Grace Harding
Production Company: Cinema Libertad
Editor: Robert Stockwell
Editor: Max Gold
Editor: Lindsay Rynne
Assistant Editor: Kathleen Bracke
Finishing Editor: Olivia Curry
Post Production: Nice Shoes
Post Producer: Serena Bove
Color Artist: Ron Sudul
Voice Over: Billie Jean King

Tags:
US Open Tennis Championships, Film, United States, Public Interest, NGO, Sports, USTA, Mcgarrybowen, Women Worth Watching, Best Tv Commercials, Inspiring Short Films, Best Commercial Ads, Best TV Ads

Credits
Brand: HBO
Campaign: Women’s Equality Day
Advertising Agency: Wieden+Kennedy, New York, USA
Executive Creative Director: Karl Lieberman
Creative Directors: Jaclyn Crowley, Sean McLaughlin
Copywriter: Michelle Smith
Art Director: Amy Wheeler
Head of Art Production: Deb Rosen
Art Producer: Sabreen Jafry
Print Producer: Samantha Duncan
Studio Manager: Chris Kelsch
Studio Artist: Chris Thomas
Retouching: Chris McClelland
Account Director: Samantha Wagner
Account Supervisor: Lee Ford
Account Resident: Demornay Harper
Brand Strategist: Brian Ritter
Social Strategist: Leah Greene
Project Manager: Julie Knight
Business Affairs Manager: Michael Moronez
Public Relations Specialist: Sanam Shah
Illustrator: Jeanne Detallante

Source

Tags:
Print Ad, Print advertising, Creative Print Ads, Print campaign, Creative Advert, HBO, Women’s Equality Day, inequality, #BecauseOfHer

Crafted by BBDO New York, The Beat Machine is an innovative tool that lets its users create their personalized beats without professional music-making software. All you need to do is visit Bacardi’s YouTube page, and access the video titled Beat Machine, and get busy curating your new beat by using YouTube’s fast forward functionality. The numbers 1-10 act as toggles that allow users to switch between different beats. By using nothing but the Beat Machine video, a viewer can create his/her personalized rendition of Major Lazer and Anitta’s song called Make It Hot.

We feel that The Beat Machine strengthens Bacardi’s position as a brand that knows how to fit in with the current technological landscape. It also paints a clear picture of the value that Bacardi provides to its customer base. Simply put, the campaigns works of all fronts!

Credits
Brand: Bacardi
Campaign: The Beat Machine
Advertising Agency: BBDO, New York, USA
Chief Creative Officer, BBDO Worldwide: David Lubars
Chief Creative Officer, BBDO New York: Greg Hahn
Executive Creative Director: Marcos Kotlhar
Executive Creative Director: Danilo Boer
Associate Creative Director: Gabrielle Attia
Associate Creative Director: Bruno Borges
Senior Project Manager: Noreen Masih
Head of Integrated Production: David Rolfe
Executive Producer: Sofia Handler
Producer: Molly Ross
VP, Production Services Director: Jessica Nugent
Sr. Business Affairs Manager: Kathy Bannon
Music Producer: Julia Millison
Executive Vice President, Senior Account Director: Steven Panariello
Vice President, Account Director: Josh Goodman
Account Manager: Meghan Wood
Account Executive: Aimee Chimera
Social Manager: Clare McGough
Senior Vice President, Group Planning Director: Jessica Strode
Senior Vice President, Group Planning Director: Steve Panawek
Communications Planning Director: Jen Leung
Communications Planner: Ali Goldsmith
Production Company: Stink
Director: Jovan Todorovic
Managing Director: Jeff Baron
Executive Producer: Fran McGivern
Head of Production: Nick Fuller
Producer: Mark Walejko
Production Supervisor: Tavo Muñoz
Production Supervisor: Giovanna Giangregorio
Commercial Coordinator: Shawn Vincent
Director of Photography: Stuart Winecoff
1st Assistant Director: Monty Greenlee
Stylist: Coco Cassibba
Stylist: Celia Arias
Groomer: Thomas Dunkin
Choreographer: Calvit Hodge
Editorial: Final Cut
Editor: Joe Guest
Assistant Editor: Lucas Moesch
Producer: Penny Ensley
EP: Sarah Roebuck
Music House: Sound Tree
Head of Music Production: Luis Almau
MD/Producer: Jay James
Sound Post: Sonic Union
Mix Engineer: Steve Rosen
Senior Producer: Patrick Sullivan
Studio Director: Justine Cortale
Post VFX: Blacksmith
VFX Supervisor/Lead Compositor: Daniel Morris
Compositors: Margolit Steiner, Jacob Coy, Jacob Slutsky, Eric Concepcion, Yebin Ahn
CG Artists: Tuna Unalan, Vitaliy Burov
EP: Charlotte Arnold
VFX Producer: Tina Chen
Color: The Mill
EP: Andrew Sommerville
Producer: Evan Bauer
Colorist: Mikey Rossiter
Color Coordinator: Blake Rice
Color Assist: Elias Nousiopoulos
Bacardi Pass The Beat – Social Credits
Production Company: BBDO Studios
Director: Andrew Osborne
DP: Tinx Chan
Producer: Raven Jensen
“How-To” Beat Machine Video
Studio Lead: Michael Gentile
Studio Producer: Andre Rowe
DP: Billy Siegrist
Studio Producer: Luke Butler
Editor / Animator: Alex Lubars

Tags:
Digital, United States, Alcoholic Drinks, Music, Bacardi, BBDO, Youtube, Software, Innovation, Latest Technology, Bacardi The Beat Machine

A couple of years ago, a couple of guests discovered Sweet Dixie Kitchen, a trendy brunch spot in Long Beach, CA, was serving Popeyes chicken and presenting it as their own. Owner, Kim Sanchez, was spotted walking through the front door with Popeyes bags and it went viral. People freaked out, and the backlash on social media sparked what was aptly named #POPEYESGATE.

Today, we decided to acknowledge their admiration and invited them to pre-release our biggest product launch in the past 30 years: The Popeyes Chicken Sandwich. Available at Sweet Dixie Kitchen August 8th and 9th only. Available at Popeyes restaurants nationwide August 12th.

Credits
Advertising Agency: GUT, Miami, USA
Founder, CCO: Anselmo Ramos
ACD, Writer: Jeff Hodgson
ACD, Art Director: Eliana Ferrer
Sr. Copywriter: Frank Garcia
Sr. Art Director: Giulia Magaldi
Managing Director: Ricardo Honegger
Management Supervisor: Monique Beauchamp
Producer: Cecilia Salguero
Jr. Strategist: Wonsik Cho
Business Affairs Manager: Karen Murillo
Production Company: [REDACTED] Content
Director: Alex Grossman
Executive Producer: Dave Bernstein
Production Supervisor: Aaron Bradley
Director of Photography: Eric Talesnick
Editorial: Cosmo Street
Editor: Lorenzo Bombicci
Assistant Editor: Andrew Corrales
Producer: Chelsea Spensley
EP: Yvette Cobarrubias
Online: Cosmo Street
Finishing/VFX Producer: Chelsea Spensley
Flame/VFX Artist: Shinya Sato
3D Designer/Animator: John Erdman
Sound Design: Beacon Street Studio
Mixers: Amber Tisue
Producer: Kate Vadnais
EP: Leslie DiLullo
Color Correction: Apache
Senior Colorist: Steve Rodriguez
Senior Producer: Caitlin Forrest
Executive Producer: LaRue Anderson

Tags:
Popeyes Louisiana Kitchen, Film, United States, Food, Popeyes, GUT, Popeyes Chicken Sandwich, Sweet Dixie Kitchen, Popeyesgate, Digital Film

According to Sean Bryan, Co-CCO of McCann New York, finding the right subjects was an important part of the process. “We started by casting for parents who were haunted by the way they handled their child’s coming out,” he says. From there, they approached the children and once all were game, the filming was able to proceed.

As an everyday viewer, it’s tear-jerking to watch, and for the team on the shoot, “They used up a lot of Kleenex,” Bryan says.

It’s never too late for love to call back. Verizon and PFLAG are committed to connecting and reconnecting all families. Find support for LGBTQ families at pflag.org

Credits
Verizon:
Diego Scotti, Chief Marketing Officer
Andrew McKechnie, Chief Creative Officer
David Bowen, VP Creative Marketing
Ricardo Aspiazu, Director, Creative Marketing
Christina Hull, Creative Marketing
Greg Sacharoff, Creative Marketing

McCann NY:
Rob Reilly, Global Creative Chairman
Eric Silver, Chief Creative Officer, North America
Sean Bryan, Co-Chief Creative Officer, New York
Tom Murphy, Co-Chief Creative Officer, New York
Wayne Best, Deputy Co-Chief Creative Officer, Verizon
Dan Donovan, Deputy Co-Chief Creative Officer, Verizon
Karsten Jurkschat, Creative Director
Alex Little, Creative Director
Kyle Harrison, Junior Copywriter
Ezequiel Consoli, Junior Art Director
Nathy Aviram, Chief Production Officer
John McAdorey, SVP Executive Producer
Doug Harrison, Producer
Laura Kellerman, Producer
Eric David Johnson (aka DJ Bunny Ears), SVP Executive Music Producer
Dan Gross, Music Producer
Alex Caredes, SVP Executive Account Director
Elyssa Nemetsky, Account Director
Jane Huh, Account Supervisor
Jordan Hamilton, Account Executive
David Webster, EVP Executive Strategy Director
Leah Brier, SVP Group Strategy Director
AJ Feld, VP Strategy Director
Michael Goldstein, VP Communications Planning Director
Teresa Mitchell, Senior Project Manager
Krista Spindler, Project Manager
Danielle Korn, EVP Director of Business Affairs
Wilmien Blake, SVP Director of Business Affairs
Hovannes Moussati, Business Manager
Terry Marcello, VP Director of Talent Payment
Debbie Myllek, Talent Payment Manager

Moxie Pictures:
Lee Hirsch, Director
Robert Fernandez, Executive Producer
Katie Connell, Head of Production
Matt O’Shea, Assistant Director
Josh Kraszewski, Key DP
Ric Sarmiento, DP
Brett Wiley, DP – Cleveland
Tyler Meason, DP – Utah
Trevor Herrick, Production Supervisor
Jennifer Venditti, Casting

Union Editorial NY:
Caryn MacLean, Executive Producer / Partner
Susan Motamed, Senior Producer
Christopher Huth, Editor
Jean Taylor, Assistant Editor
Kirk Balden, Flame Artist
Mike Howell, Colorist (Color Collective)

Sonic Union:
Brian Goodheart, Mix Engineer
Nathanael Taylor, Producer

A special thanks to PFLAG National:
Brian Bond, Executive Director
Diego Miguel Sanchez, Director of Advocacy, Policy & Partnerships
Jamie Curtis, Director of Chapter Engagement
Liz Owen, Director of Communications
Maggie Ardiente, Director of Development

Tags:
Verizon, Love calls back, McCann, Inspiring Film, Digital, TV Ads, Best TV Ads, LGBTQ people, LGBTQ+, LGBT Pride, PFLAG, McCANN, USA, Public Interest, NGO

The colors of the rainbow are the ultimate symbol of freedom for the LGBTQ community. And more recently, they’ve been embraced by a wider community with great fanfare.

But not everyone is celebrating. The fact is 40% of homeless teens in the US who’ve come out were thrown out by their parents onto the streets.

We decided to transform this icon of liberation to demonstrate the real truth. We created The Thrown Out Flag. Made of discarded fabric in the traditional rainbow colors, it’s embraced by each teen in this outdoor poster campaign. Each stain, rip and tear represents their struggle. Each grasp of the fabric embodies their hope to find a new future of acceptance, tolerance and love.

40% of homeless teens who come out are thrown out

Taking a stand shouldn’t deny you a decent place to sit

All you need is love but a warm place to sleep would be nice too

No one feels proud at 10º below freezing

Credits
Advertising Agency: Saatchi & Saatchi Wellness, New York, USA
Chief Creative Officer: Kathy Delaney
Creative Directors: Scott Carlton, Carolyn Gargano
Associate Creative Director: Purvi Naik
Art Director: Nell McGuire
Senior Production Manager: Linda Ellis
Account Director: Anjali Abraham
Digital Art Director, Designer: Lauren Chan
Copywriters: Kip Langton, Oliver Adriance
Junior Art Director: Nam Do
Photographer: Luke Gargano
Assistant Photographer: Erik Brambila

Tags:
Print Advertising, Print, United States, Public Interest, NGO, Out Not Down, Saatchi & Saatchi, LGBTQ community, Print advertisement, Saatchi & Saatchi Wellness, New York, USA, outdoor poster, outdoor poster campaign, LGBT Campaign