vehicle – Campaigns of the World

Vision Zero Project: The Impactful Reminder

YWwV268TPqrxQUV5 — Sun, 28 Feb 2021 13:29:34 +0000

Texting and driving have become one of the leading causes of accidents in Canada, and although 98% of Canadians consider it to be a serious issue, 35% admit to doing it anyway. That’s why the City of Montreal’s Vision Zero project created The Impactful Reminder – The stories of three real texting-and-driving victims as the basis of an interactive street exhibit. Replicas of their smashed-up vehicles were created and displayed with the texts responsible for the accidents on SMS- shaped airbags. Viewers were invited to send the words displayed as a text to a number associated with the car, triggering a recorded call from the victim telling their story and then prompting them to activate the built-in “Do not disturb while driving” mode on their phones. The exhibit appeared at the 2019 Montreal Auto Show and was then taken to the streets, generating 8.4 million impressions in 48 hours.

Credits
Brand: Vision Zero Project
Campaign: The Impactful Reminder
Award: Cannes Lions International Festival of Creativity 2019
Agency: Sid Lee
Executive Creative Director: Alex Bernier
Creative Director: Jonathan Lavoie
Copywriter: David Allard
Art Director: Jonathan Lavoie
Client Services Director: Marie-Julie Cossette
Agency production: Marie-Pier Lavoie

Director: Alex Miglierina
DOP: Benoit Jones Vallée
Camera Assistant: Alexane Bouvrette
Steadicam: Mathieu Charest
Grip: Alain Tremblay
Editor: Sarah Bérubé
Motion design: : Gérardo Manjirrez, Isabelle Vouligny
Social media strategy: Odile Archambault
Social media management: Anne Murray-Potvin
Interviews: Caitlin Walsh Miller
Researcher: Annick Charlebois
Public relations: Katia Aubin, Kristel Dupont
Sound mixing: Frédéric Laurier – BLVD
Web production: Simon Arnold, Maxime Daoust, Alsu Kurbanova, Caroline Royer, Alex Pilon, Vincent Paradis
Web design: Jonathan Pinard
Computer graphics: Sarah-Jeanne Turgeon

Production: Sud-Ouest
Executive producer : Simon Lavoie
Producer: Guillaume Bilodeau
Production Director : Anthony Martino Maurice

Best of International Women’s Day ads 2019 | Latest Advertising Campaigns

YWwV268TPqrxQUV5 — Sun, 10 Mar 2019 06:23:22 +0000

A balanced world is a better world. How can you help forge a more gender-balanced world?
Celebrate women’s achievement. Raise awareness against bias. Take action for equality.
Watch Latest Advertising Campaigns for Women’s Day 2019

International Women’s Day Ads 2019

Bournvita for Women: The Supermarket Surprise
#DontForgetYourself

PayPal: A Conversation on Diversity, Culture and Business
On International Women’s Day 2019, we recognize that correcting gender imbalance is not simply a women’s issue; it’s a business issue.

Women’s Tennis Association – International Women’s Day 2019 #BalanceForBetter

Candere by Kalyan Jewellers
Celebrating Womanity – #EkZindagiKhudKeNaam

Edelweiss Group – Advice Zaroori Hai
Edelweiss Mutual Fund salutes women across fields who believe in their power to advice.
Right Advice can have the voice of a Woman as well (feat. Bhakti Sharma) #AdviceZarooriHai

Greenply Plywood – Stop Saying Women Can’t
Voting rights. Equal pay. Safe space. These are some of the major talking points surrounding the role of women in India, in recent times. But has anyone stopped to think how, even in this day and age, women could be just as guilty of an entrenched gender-bias as men? Greenply, in association with Archana Women’s Center – a Kerala-based organization that works towards empowering women – drives home this idea with a simple experiment. #StopSayingWomenCant

iD Fresh Food – Equals With iD
Thank you for being there for us through thick and thin. It’s time we did the same for you. So here’s a promise to be there for one another. #EqualsWithiD #WomensDay

Kotak Silk | Hauslon Ki Udaan
This International Women’s Day, Kotak Silk celebrates the bold and unconventional choices made by women. Here’s an inspirational video that salutes women who have the courage to break stereotypes and choose the unconventional path. #SheIsCourage #HauslonKiUdaan #InternationalWomensDay

Max Fashions
Ultimate Women’s Day Fashion Anthem. Max Kehta hai, “Behen Kuch Bhi Pehen!”
#BehenKuchBhiPehen #MaxWomensFest

Volkswagen – My Favourite Things
#BalanceforBetter

Zivame – The Bra Matters
This Women’s Day, let’s uplfit, motivate and support just like our bra, because #TheBraMatters! So why does your bra matter? #TheBraMatters

Chandrika Hair Oil – Men Of Pongala
#MenOfPongala, a joint initiative by Chandrika Hair Oil and the men of Kerala to give back to the women in their families for toiling under the hot sun to cook the Special Pongala at the iconic Attukal Pongala festival in Thiruvananthapuram. After coming back, the women were given a surprise head massage with Chandrika Hair Oil and just like that, the joys and prosperity that the festival promised, came to life. The emotions that flowed were testimony enough for the thought that went behind the campaign. The men made their women proud and definitely made a strong statement.

Tags:
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Bajaj Allianz General Insurance has launched Drive Smart Service

YWwV268TPqrxQUV5 — Tue, 28 Nov 2017 10:02:09 +0000

Bajaj Allianz General Insurance has launched its latest digital campaign to promote its unique telematics service, Drive Smart Service, which helps in day-to-day vehicle monitoring.

#GaadiKiBaat

Reason To #DriveSmart No.1 DriveSmart helps you track your driving patterns. Know more: https://t.co/x6co2Un1cv #GaadiKiBaat pic.twitter.com/E6Plv9PYv8

— Bajaj Allianz GIC (@BajajAllianz) November 27, 2017

Conceptualized and executed by WATConsult, India’s leading and most awarded digital and social media agency, part of the Dentsu Aegis Network, it is a series of video campaigns which highlights things that a car owner needs to know about his car. It showcases signs and signals cars give before breaking down or losing its value.

The idea behind this is to show cars and car owners as two people in a relationship. While the car owner is shown ranting about the car, the car is shown playing different characters in a relationship like wife, son or brother.

Credits:
Advertised brand: Bajaj Allianz General Insurance Company Ltd.
Advert title(s): Bajaj Allianz General Insurance Company Ltd. – DriveSmart – #GaadiKiBaat
Headline and copy text (in English): Bajaj Allianz General Insurance Company launches its latest digital campaign for DriveSmart, its unique vehicle tracking system
Media: Digital
Agency – WATConsult
Vice President – Video WATConsult: Manu Bhadane Concept and Scripting: Sahil Siddiqui
Digital Strategy – Milind Gonsalves
Director: Yash Danak 1st A.D: Arunesh Kripal D.O.P: Titu K Jena  Art: Kristel Dias  Editor: Miheer Ranade Line Producer: Aayush Dua Color Grading: Nicola (After) Online Edit: David Nadar (Lucia Entertainment) VFX & Motion Graphics: Amitoj Singh Costumes/Stylist: Shashank Vara Hair & Makeup: Natasha Mathias Sound Design: Percy Lima (Mothership Studios) VO: Antarang Das Production co-ordinator: Richa Parashar
CS Team: AVP – Operations – Manika Juneja Senior Account Manager – Daniel David Lead Account Manager – Niraj Jain Account Manager – Vishal Prabhu Social Media Executive – Rohan Saxena

This Campaign is related to:
Bajaj Allianz, latest campaign, WATConsult, Bajaj Allianz General Insurance, Drive Smart, vehicle, Dentsu Aegis Network, Car, latest digital campaign, social media agency, Insurance, Digital Video, Campaign, Smart device for cars, vehicle tracking system

Volkswagen: 3 seconds is a long time for a GTI – Ad by DDB

YWwV268TPqrxQUV5 — Sun, 22 May 2016 06:25:44 +0000

In order to launch the new Golf GTI in Argentina a 100 meter scenery with different settings and 20 actors was set up. With a high-speed camera installed inside the vehicle and and the help of a professional pilot this scene was travelled and shot.
The result of this creative idea is a 3 second teaser in which it is almost impossible to detect any individual element. But when the miralocamaralenta site is accessed, the slow motion version of the film can be seen, a 2 minute clip where we can observe in detail all that can happen in only 3 seconds when you drive a Volkswagen GTI.
#MiraloEnCámaraLenta (#watchitinslowmotion) will be the hashtag of the campaign in Facebook and Twitter under the slogan “3 seconds is a long time for a GTI”.

Volkswagen Golf GTI Fast Film – Slow Motion

Advertising Agency: DDB, Argentina
Creative VP: Hernán Jauregui
Executive Creative Director: Beto Cocito
Creative Directors: Facundo Varela, Adrián Piattoni
Digital Creative Director: Leo Orsolini
Creatives: Mariona Ardebol, Pablo Alvarez Mata
Chief of Production: Claudio Migliardo
Producer: Micaela Picco
Account Director: Graciela Combal
Account Executive: Manuel Quintana
Digital Account Supervisor: Pedro Garassino
Digital Account Executive: Anna Neri
Digital Production Director: Leticia Simon
Production Company: Poster
Directors: Seba Sanchez, Sebastián Caporelli
DOP: Mex Ledesma
Art Directors: Uki Damico, Rodrigo Salari
Executive Producer: Mariano Echarri
Producers: Ariel Rosman, Connie Naso
Editor: Emiliano Fardaus
Postproduction: Wolf
Post Coordinator: Lu Lamboley
Sound: Elefante Resonante
Music Studio: TDL Buenos Aires