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	<title>Verbraucherzentrale Hamburg e.V. &#8211; Campaigns of the World</title>
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		<title>Verbraucherzentrale Hamburg e.V. &#8211; Equalicare</title>
		<link>https://campaignsoftheworld.com/creative-print-ads/verbraucherzentrale-hamburg-e-v-equalicare/</link>
					<comments>https://campaignsoftheworld.com/creative-print-ads/verbraucherzentrale-hamburg-e-v-equalicare/#respond</comments>
		
		<dc:creator><![CDATA[COTW]]></dc:creator>
		<pubDate>Tue, 12 Nov 2019 13:42:56 +0000</pubDate>
				<category><![CDATA[Creative Print Ads]]></category>
		<category><![CDATA[Awareness campaign]]></category>
		<category><![CDATA[Equalicare]]></category>
		<category><![CDATA[print campaign]]></category>
		<category><![CDATA[Public interest]]></category>
		<category><![CDATA[Verbraucherzentrale Hamburg e.V.]]></category>
		<guid isPermaLink="false">https://campaignsoftheworld.com/?p=17913</guid>

					<description><![CDATA[Women pay up to twice as much for gender-specific hygiene items as men.&#8230;]]></description>
										<content:encoded><![CDATA[<p>Women pay up to twice as much for gender-specific hygiene items as men. Even though some products have identical ingredients. In fact, some of them only differ in their packaging’s color – pink instead of blue. On top of that, women earn 21% less for their work than men. That’s why the brief was to raise awareness for the whole topic of Pink Tax. Verbraucherzentrale Hamburg e.V. &#8211; Equalicare</p>
<p><a href="https://campaignsoftheworld.com/wp-content/uploads/2019/11/Equalicare_1.jpg"><img fetchpriority="high" decoding="async" src="https://campaignsoftheworld.com/wp-content/uploads/2019/11/Equalicare_1.jpg" alt="Verbraucherzentrale Hamburg e.V. - Equalicare" width="915" height="650" class="aligncenter size-full wp-image-17914" title="Verbraucherzentrale Hamburg e.V. - Equalicare 7" srcset="https://campaignsoftheworld.com/wp-content/uploads/2019/11/Equalicare_1.jpg 915w, https://campaignsoftheworld.com/wp-content/uploads/2019/11/Equalicare_1-500x355.jpg 500w, https://campaignsoftheworld.com/wp-content/uploads/2019/11/Equalicare_1-768x546.jpg 768w" sizes="(max-width: 915px) 100vw, 915px" /></a></p>
<p><a href="https://campaignsoftheworld.com/wp-content/uploads/2019/11/Equalicare_3.jpg"><img decoding="async" src="https://campaignsoftheworld.com/wp-content/uploads/2019/11/Equalicare_3.jpg" alt="Verbraucherzentrale Hamburg e.V. - Equalicare" width="915" height="650" class="aligncenter size-full wp-image-17915" title="Verbraucherzentrale Hamburg e.V. - Equalicare 8" srcset="https://campaignsoftheworld.com/wp-content/uploads/2019/11/Equalicare_3.jpg 915w, https://campaignsoftheworld.com/wp-content/uploads/2019/11/Equalicare_3-500x355.jpg 500w, https://campaignsoftheworld.com/wp-content/uploads/2019/11/Equalicare_3-768x546.jpg 768w" sizes="(max-width: 915px) 100vw, 915px" /></a></p>
<p><a href="https://campaignsoftheworld.com/wp-content/uploads/2019/11/Equalicare_2.jpg"><img decoding="async" src="https://campaignsoftheworld.com/wp-content/uploads/2019/11/Equalicare_2.jpg" alt="Verbraucherzentrale Hamburg e.V. - Equalicare" width="915" height="1344" class="aligncenter size-full wp-image-17916" title="Verbraucherzentrale Hamburg e.V. - Equalicare 9" srcset="https://campaignsoftheworld.com/wp-content/uploads/2019/11/Equalicare_2.jpg 915w, https://campaignsoftheworld.com/wp-content/uploads/2019/11/Equalicare_2-340x500.jpg 340w, https://campaignsoftheworld.com/wp-content/uploads/2019/11/Equalicare_2-768x1128.jpg 768w, https://campaignsoftheworld.com/wp-content/uploads/2019/11/Equalicare_2-697x1024.jpg 697w, https://campaignsoftheworld.com/wp-content/uploads/2019/11/Equalicare_2-500x734.jpg 500w" sizes="(max-width: 915px) 100vw, 915px" /></a></p>
<p><a href="https://campaignsoftheworld.com/wp-content/uploads/2019/11/Equalicare_4.jpg"><img loading="lazy" decoding="async" src="https://campaignsoftheworld.com/wp-content/uploads/2019/11/Equalicare_4.jpg" alt="Verbraucherzentrale Hamburg e.V. - Equalicare" width="915" height="650" class="aligncenter size-full wp-image-17917" title="Verbraucherzentrale Hamburg e.V. - Equalicare 10" srcset="https://campaignsoftheworld.com/wp-content/uploads/2019/11/Equalicare_4.jpg 915w, https://campaignsoftheworld.com/wp-content/uploads/2019/11/Equalicare_4-500x355.jpg 500w, https://campaignsoftheworld.com/wp-content/uploads/2019/11/Equalicare_4-768x546.jpg 768w" sizes="(max-width: 915px) 100vw, 915px" /></a></p>
<p><a href="https://campaignsoftheworld.com/wp-content/uploads/2019/11/Equalicare_5.jpg"><img loading="lazy" decoding="async" src="https://campaignsoftheworld.com/wp-content/uploads/2019/11/Equalicare_5.jpg" alt="Verbraucherzentrale Hamburg e.V. - Equalicare" width="915" height="650" class="aligncenter size-full wp-image-17918" title="Verbraucherzentrale Hamburg e.V. - Equalicare 11" srcset="https://campaignsoftheworld.com/wp-content/uploads/2019/11/Equalicare_5.jpg 915w, https://campaignsoftheworld.com/wp-content/uploads/2019/11/Equalicare_5-500x355.jpg 500w, https://campaignsoftheworld.com/wp-content/uploads/2019/11/Equalicare_5-768x546.jpg 768w" sizes="(max-width: 915px) 100vw, 915px" /></a></p>
<p><a href="https://campaignsoftheworld.com/wp-content/uploads/2019/11/Equalicare_6.jpg"><img loading="lazy" decoding="async" src="https://campaignsoftheworld.com/wp-content/uploads/2019/11/Equalicare_6.jpg" alt="Verbraucherzentrale Hamburg e.V. - Equalicare" width="1875" height="1344" class="aligncenter size-full wp-image-17919" title="Verbraucherzentrale Hamburg e.V. - Equalicare 12"></a></p>
<p>Credits<br />
Brand: Verbraucherzentrale Hamburg e.V.<br />
Campaign: Equalicare<br />
Advertising Agency: Serviceplan Group SE &#038; Co. KG, Munich, Germany<br />
Digital Agency: Plan.Net Campaign München<br />
Film Production Company: Tempomedia Filmproduktion GmbH<br />
Sound Design / Music Company: Supreme Music GmbH<br />
Post-Production: NHB Next<br />
Production Company: Neverest GmbH<br />
PR Agency: Serviceplan Public Relation &#038; Content<br />
Global Chief Creative Officer: Alex Schill<br />
Executive Creative Director: Markus Kremer<br />
Executive Creative Director: Thomas Heyen<br />
Managing Partner: Florian Klietz<br />
Copywriter: Niklas Scholz<br />
Art Director: Philipp Trübiger<br />
Account Director: Saskia Kroschewski<br />
Junior Account Manager: Mariah Kattmann<br />
Senior Motion Designer: Dennis Fritz<br />
Anton Reim: Junior Motion Designer<br />
Managing Director: Christoph Köhler<br />
Junior Producer: Madeliene Pfisterer<br />
General Manager: Britta Tronke<br />
Junior PR-Consultant: Isabelle Schneider<br />
Managing Director / ECD: Markus Maczey<br />
Executive Creative Director: Michael Reill<br />
Art Director: Philipp Elsner<br />
Director: Peter Haueis<br />
DoP: David Südel<br />
Editor: Henrik Hühnken<br />
Executive Producer: Alexander Schildt<br />
Producer: Jana Schneider<br />
Composer: Maximilian Olowinsky<br />
Composer: Felix Müller<br />
Composer: Florian Lackenmacher<br />
Composer: Henning Sommer<br />
Composer: Chris Buseck<br />
Composer: Sebastian Schütze<br />
Composer: Bernhard Pausch<br />
Junior Producer: Clemens Lockner<br />
Producer: Fabian Cordsmeier<br />
Grading: Julien Von Schultzendorff<br />
Sound: Markus Roseneck</p>
<p>Tags:<br />
Print campaign, Awareness Campaign, Public Interest, Equalicare</p>
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