As made obvious by the moniker, YouTube Shorts is a new addition to the platform that allows creators to express themselves in 20 seconds or less. It comes pre-loaded with features that some of the platform’s competitors also have. For instance, the ability to create content with background music is on the table. The same goes for a built-in countdown timer and the power to play around with playback speed.

The early beta has already begun rolling out in India and creators are ready to leverage its potential. We’re excited to see how everything pans out!

This campaign is about:
Technology, Video, Short Video, Youtube Shorts, Google, TikTok, Instagram, Vine, Digital, Social Media

WATConsult, India’s leading and most awarded digital and social media agency, part of Dentsu Aegis Network, has launched a digital campaign titled #SuitUptoAllergy for Godrej.
The campaign launched this week across digital media platforms with a video that takes a fun, over the top approach to humour, by draping the lead character in a hazmat suit and following him through the day as he struggles with his daily tasks in this unusual attire.

#SuitUpToAllergy campaign conveys an underlying message that while despite our best measures we cannot protect our loved ones from allergens in our surroundings, we can wash away the invisible germs & bacteria on their clothes with the help of the Godrej Eon Front Load Washing Machine.

Speaking on the launch of the campaign, Rajiv Dingra, Founder and CEO, WATConsult said, “We have a long partnership with Godrej and I have enjoyed working on brilliant campaigns with them. For this campaign, we decided to opt for a humorous plot to simplify the message about kids’ health to moms. I believe that the campaign will resonate with the audience and bring great recognition to the brand”.

Speaking on the same, Swati Rathi, Marketing Director, Godrej Appliances, said, “At Godrej, it is our constant endeavour to offer products that are built on consumer insights and hence the Godrej Eon Front Loading Washing Machine with Allergy Protect mode keeping in mind the growing allergic disorders in India.”

“Instead of launching the machine in traditional media, we have chosen to launch it first on the digital medium, with a short but humorous video. It has been designed to engage and get attention particularly from parents, who are a key target audience for the product. We engaged with our longstanding partners WATConsult on this video and we are hopeful that it will resonate with the targeted audience.”

WATConsult, a decade old leading and most awarded digital and social media agency from India, founded by Rajiv Dingra in the year 2007. A part of Dentsu Aegis Network, it has received more than 100 awards and recognitions in the field of digital media marketing. It has won 7 Agency of the Year awards over last 4 years which include ‘The Most Progressive Digital Agency Award’ at CMO ASIA Singapore, ‘The Social Media Agency of the Year 2014’ at Socialathon Delhi, ‘Boutique Media Agency of the Year’ at Media Ace Awards, Mumbai, The Campaign Agency of the year India (Bronze) at the Campaign Asia Awards, Digital Agency of the year at DOD awards 2016, the most recent Digital Agency of the Year at Delhi Ad club awards 2017 and Marketing Agency of the Year at MCube 2017.

About Dentsu Aegis Network India:
Dentsu Aegis Network’s presence in India comprises the global network brands Carat, iProspect, Isobar, Posterscope, Vizeum, MKTG, Amnet and mcgarrybowen along with the Dentsu branded agencies – Dentsu Impact, Dentsu One, Dentsu India, Dentsu Media, Taproot Dentsu and Dentsu Webchutney. Also, newly added to the group are the recently acquired local brands Milestone Brandcom, WATConsult, Fountainhead MKTG, the Perfect Relations Group, Happy mcgarrybowen, Fractal Design Studio and SVG Media.

About Godrej Appliances:
Godrej Appliances is one of the largest players in the Home Appliances space in India and has always delighted the consumer with relevant technology across a wide range of products. In 1958, Godrej was the First Indian Company to manufacture Refrigerators and has now become synonymous with the category. The company is known for delighting the consumer with innovative, relevant and green technologies. Godrej has created many milestones in the Indian appliance space – be it in the environment/energy efficiency space, including the launch of the first green AC in the world (2012), launch of the first green refrigerator in India (2001), launch of the first 5 star range of refrigerators (2008), launch of the first inverter AC in India (2005), the first refrigerator with 6 Star Performance(2012) or a pure consumer delight space like the launch of the music refrigerator, DAC (Dynamic Aqua Power Control) Technology, Tilt drum and U-Sonic technology in washing machine or Steam Microwave Ovens and Pizza/Kebab makers in Microwave Ovens. In recognition for its efforts, the brand has been conferred with many prestigious awards and honors such as the Consumer Superbrand Award (2013-14, 2011-12,), ‘Voice of Consumer’ Award by Frost and Sullivan (2014, 2013), Reader’s Digest Trusted BrandGold (2015, 13, 12, 10, 09, 08, 07, 06), Business Superbrand (2011,10,08), ET Best Brands (2013-14), ET Promising Brand (2014-15); Consumer Superbrand (2009-10), ‘Most Innovative Company’ by Business Standard (2010), India Design Mark award for Green Balance ACs, Glitz Washing Machines and Edge Digi Refrigerator (2015,14,13), National Energy Conservation Award by Govt. of India, Ministry of Power, BEE (2015, 14, 09), Good Design Award by Japan Institute of Design Promotion for Edge Digi Refrigerator (2015) and many more. Both the manufacturing units of Godrej Appliances’ – in Shirwal and Mohali became the first and only manufacturing units in the country to be honored with the coveted Platinum Green Co certification for their efforts in green manufacturing. Godrej’s focus on balancing consumer needs with the environmental cause has enabled the organization to redefine the technology landscape in the appliances industry – to the delight of both the consumer and the environment

Website

THe Article related to:
WATConsult, humorous, video, Dentsu Aegis Network, Social Media Agency, Digital Agency, Boutique Media Agency, Campaign Asia Awards, Digital Agency of the year, Marketing Agency, Godrej, #SuitUpToAllergy, Digital Ad Campaign, Digital campaign, Creative campaign, Mother, digital media, Washing Machine, Godrej Appliances

It’s time to lace up those shoes. It’s time to go turbo! #justdoit

Credits
Website: Nike
Advertising Agency: Wieden + Kennedy, Delhi, India
Executive Creative Directors: Kim Papworth, Susan Hoffman
Creative Director: Mohamed Rizwan
Copywriter: Ankita Tobit
Art Director: Anyaa Dev
Executive Producer: Jules de Chateleux
DoP: Matias Boucard
Agency Producer: Deb Drumm

Volkswagen Golf GTI Fast Film – Slow Motion

Advertising Agency: DDB, Argentina
Creative VP: Hernán Jauregui
Executive Creative Director: Beto Cocito
Creative Directors: Facundo Varela, Adrián Piattoni
Digital Creative Director: Leo Orsolini
Creatives: Mariona Ardebol, Pablo Alvarez Mata
Chief of Production: Claudio Migliardo
Producer: Micaela Picco
Account Director: Graciela Combal
Account Executive: Manuel Quintana
Digital Account Supervisor: Pedro Garassino
Digital Account Executive: Anna Neri
Digital Production Director: Leticia Simon
Production Company: Poster
Directors: Seba Sanchez, Sebastián Caporelli
DOP: Mex Ledesma
Art Directors: Uki Damico, Rodrigo Salari
Executive Producer: Mariano Echarri
Producers: Ariel Rosman, Connie Naso
Editor: Emiliano Fardaus
Postproduction: Wolf
Post Coordinator: Lu Lamboley
Sound: Elefante Resonante
Music Studio: TDL Buenos Aires