L’Enfant Bleu – 80% of Child Abuse takes place at home

 

 
To mark International Day of Children’s Rights on Saturday, November 20th, the association L’Enfant Bleu is launching a new public awareness campaign and calling on the candidates for the 2022 French presidential election to make strong commitments against violence against children.

Prisoners, the first TV film by L’Enfant Bleu, created and produced courtesy of Havas Sports & Entertainment, is conceived as a mini-thriller. With no dialogue, it focuses on the neighbor of a child abuse victim who has no idea of the drama that the latter lives through every day.

Despite having some suspicions, he hesitates to raise the alarm and ends up convincing himself that everything is fine. This is far from a fictional situation. Too often, a child could have been saved without the hesitation of a neighbor. These children are thus prisoners of their aggressor within the family sphere.

Since the #Metooinceste movement, the publication of various books of testimonies of public people, especially reports of child abuse cases during the lockdown due to the pandemic, has increased sharply. However, more than 80% of these cases are reported by a member of the immediate family circle. The film’s goal is to bring the viewer to a simple observation: abuse is not always obvious. But everyone needs to keep in mind that a simple call can save a life. At the slightest doubt, it is essential to alert,” declares Isabelle Debré, president of L’Enfant Bleu.

“With this film, we wanted to subtly create a disturbing moment to shake up the audience’s certainties and force them to answer the question: what would I have done in the place of this neighbor? We want to show that violence against children is not always visible and often occurs within the family home. It is everyone’s responsibility to pay attention to the slightest signals to raise the alert at the slightest doubt. By being attentive, we all have the power to save a child’s life,” says Fabrice Plazolles, creative director of Havas Sports & Entertainment.

Credits
Advertising Agency: Havas Sports & Entertainment
Client: L’Enfant Bleu
Tags: #MeTooInceste, Sexual Abuse, World Children’s Day

School of Life, is a NGO that aims to create a world free of abuse and violence against children. Their main challenge is lack of awareness. Child abuse is a still a taboo topic in India and parents tend to dismiss it – even though such incidents can scar a child for life. So, to start a conversation around this, we created posters that capture the loss of innocence in subtle yet tragic form. Child abuse, leaves a mark on the victim. It changes the way they see themselves and it never leaves them. While on the outside they seem normal, deep down the scars remain forever. This sad reality is depicted with the help of portraits of young girls illustrated in typical children’s picture book art style. But on closer inspection we see that their faces are made of the violent acts committed on them.

Advertising Agency: Ogilvy Gurgaon