Since its launch in 2015, STōK Cold Brew Coffee has taken the ready-to-drink (RTD) coffee market by storm, doubling in size over the last three years. Despite its rapid growth, the RTD coffee category still holds only 14% household penetration, with STōK accounting for 4% of HHP and gaining traction while competitors struggle. However, data revealed a gap in brand awareness and share of voice, leading STōK to embark on its first-ever national campaign—one designed to be bold, disruptive, and impossible to ignore.

The Strategy: A Disruptive, Culturally Relevant Campaign

To cut through the noise, STōK needed a campaign that didn’t just look like advertising—it had to entertain, engage, and spark conversations. Enter Wrexham AFC, a football team that captured global attention thanks to its Hollywood-backed revival. The club, the town, and its community provided the perfect platform for STōK to make an unexpected and high-impact move: sponsoring the naming rights to Wrexham Racecourse Ground, now known as the STōK Cae Ras.

This partnership aligned perfectly with STōK’s bold personality. Sponsoring a football stadium in a country where cold brew isn’t mainstream? That’s as audacious as it gets. To introduce the sponsorship in an unforgettable way, STōK leveraged Maximum Effort, the creative agency behind Wrexham AFC’s Hollywood narrative, to craft a campaign that blended humor, culture, and brand storytelling.

The Execution: A Viral, Digital-First Approach

STōK’s campaign kicked off with the Secret Replacement video, a 30-second ad that played on the cultural contrast of Wrexham’s tea-loving traditions versus America’s cold brew obsession. The hilarious, chairmen-led prank saw Wrexham AFC players unknowingly swapping their usual teatime for STōK Cold Brew—an instant conversation starter.

To maximize impact, STōK focused its marketing firepower on a digital-first, earned-media strategy. Instead of spreading efforts thin across multiple tactics, the brand flooded digital and social channels with the campaign, ensuring that consumers couldn’t miss it. The timing was also critical—May 25, 2023, a day when media coverage surrounding Wrexham AFC was at its peak.

Sustaining the Momentum

STōK didn’t stop after the initial buzz. The brand remained front and center throughout the Wrexham U.S.A. Invasion, where the team played against Premier League and MLS teams in the U.S. STōK further cemented its presence through partnerships with the Men in Blazers podcast and targeted content running alongside the Welcome to Wrexham documentary.

The campaign culminated in early 2024 with STōK’s first-ever Super Bowl ad, featuring Sir Anthony Hopkins as Wrex the Dragon, Wrexham’s beloved mascot. The 30-second cinematic spot positioned STōK as the energy behind Sir Anthony’s fiery performance and landed the brand on AdWeek’s list of the 13 Best Super Bowl Commercials—an incredible feat for a regional ad.

The Results: Record-Breaking Growth and Brand Awareness

STōK’s partnership with Wrexham AFC delivered phenomenal results:

• $5M in incremental sales and doubled household penetration within the first three months.
• Category-leading growth: +11% HHP, +26% dollar sales, and +17% volume sales, while competitors struggled.
• 14+ billion impressions across digital, social, and earned media.
• Unprecedented Instagram engagement: 92% of the annual follower growth target achieved in just one day, 826K+ impressions above benchmarks, and a 2794% increase in reach rate.
• 365 pieces of earned media coverage across major outlets like ESPN, Associated Press, People Magazine, Adweek, and The Athletic.
• 99% positive/neutral sentiment in earned media, reinforcing STōK’s status as a culturally relevant, buzzworthy brand.

A Bold Future for STōK Cold Brew

STōK Cold Brew’s partnership with Wrexham AFC proved that thinking outside the box and tapping into cultural moments can yield massive brand growth. By combining humor, entertainment, and a truly unexpected sponsorship, STōK not only increased brand awareness but also redefined what it means to market cold brew coffee in today’s digital-first world.

As STōK continues its momentum, one thing is clear: this brand has no chill when it comes to making bold moves.

Truecaller, in collaboration with The Womb, has recently launched a compelling campaign aimed at shedding light on the power of communities in combating online harassment.

This innovative campaign, conceived by Truecaller and The Womb, delves into the heart of India and its people, aiming to resonate with the audience through the vibrant symbolism of ‘laal rang’ (red color). The campaign draws a poignant connection to the prevalent saying, “Buri nazar wale tera muh kala,” symbolizing the negativity associated with scam and harassment calls. At its core, the initiative seeks to establish a secure space within the realm of online communication.

Buri Nazar Wale Tera Call Laal

Buri Neeyat Wale Tera Call Laal

Kari Krishnamurthy, Chief Commercial Officer at Truecaller, shared insights into the campaign’s vision, stating, “Indian culture is deeply rooted, and our practices and customs are shaped by strong beliefs. Through this campaign, we not only aim to capture the essence of the issues faced by people, such as harassment and scams, but also highlight how the collective feedback and spam markings from the community play a crucial role in flagging such fraudulent calls in red. I am optimistic that these impactful films will further our cause and contribute to building a robust defense against unwanted communication.”

Key Elements of Truecaller’s Campaign:

1. Cultural Resonance:
Truecaller’s campaign goes beyond the surface, delving into the profound roots of Indian culture. By weaving cultural nuances into the narrative, the initiative aims to strike a chord with the audience, emphasizing the collective strength embedded in cultural practices.

2. Symbolism of ‘Laal Rang’:
The vibrant ‘laal rang’ becomes a powerful symbol throughout the campaign, representing the alert against scam and harassment calls. This visual cue serves to make the audience more vigilant and underscores the significance of community-driven efforts in creating a safer online environment.

3. Collective Defense Mechanism:
The campaign underscores the role of the community in the fight against unwanted communication. By emphasizing how user feedback and spam markings collectively contribute to identifying and flagging fraudulent calls, Truecaller advocates for a united defense mechanism against online threats.

4. Creating a Safe Space:
Truecaller’s ultimate goal is to establish a secure space in the digital realm. By addressing the challenges posed by harassment and scams, the campaign encourages users to actively participate in building a shield against malicious online activities.

5. Meaningful Films:
The campaign utilizes impactful films to convey its message effectively. These films not only capture the essence of the problem but also inspire hope for positive change. Through storytelling, Truecaller aims to connect with the audience on an emotional level, fostering a deeper understanding of the issues at hand.

In conclusion, Truecaller’s new campaign, born from the collaboration with The Womb, not only tackles the pressing issues of online harassment and scams but also champions the strength of communities in creating a safer digital space. With its culturally resonant approach and emphasis on collective defense, Truecaller endeavors to leave a lasting impact on its audience, fostering a sense of responsibility and vigilance in the online community.

Credits
Brand: Truecaller
Agency: The Womb
Founding Partner: Kawal Shoor and Navin Talreja
Creative Team: Suyash Khabya, Rohit Sharma, Paritosh Lonkar, and Ankita Sawant
Account Planning: Mitali Kamath, Gaurav Joshi, Manasi Mankatty, Ramanathan Venkataramani, and Puja Jhunjhunwala
Account Management: Dhaval Jadwani, Rajat Pandey, and Saheef Giriyal
Production House: Chrome Pictures
Director: Amit Sharma
Executive producer: Napolean Daniel Amanna and Kush Malhotra

This campaign is about:
Truecaller, online safety, digital empowerment, community strength, Laal Rang campaign, harassment prevention, scam awareness, collective defense, India culture, online communication, viral campaign, Truecaller initiative, cyber resilience, spam protection, empowering communities, online guardianship, digital revolution, meaningful films, social impact, online security.

YouTube India

Let the Binods begin? pic.twitter.com/nq799Z7xor

— YouTube India (@YouTubeIndia) August 8, 2020

Jaipur Police

What is #BINOD?

B – Buckle up the seat belt before driving
I – Inform Police about any suspicious activity
N – Never drink and drive
O – Obey COVID guidelines
D – Dial 100 for any help or assistance#JaipurPolice #TeamJaipurPolice

— Jaipur Police (@jaipur_police) August 7, 2020

Tinder

Update – Binod just matched with Binodini https://t.co/QmV4IHwgCY

— Tinder India (@Tinder_India) August 7, 2020

Airtel

Receive every call with "Haan #Binod Bol"

Comment and tag us with their reactions?

— airtel India (@airtelindia) August 7, 2020

Swiggy

We think Binod will be the first person to call and wish us at 12 tonight.

— Swiggy (@swiggy_in) August 7, 2020

Call 112

#Binod might not write anything else, but we do have a message for you! pic.twitter.com/1It1yZE7Tq

— Call 112 (@112UttarPradesh) August 7, 2020

Mumbai Police

Dear #binod , we hope your name is not your online password. It’s pretty viral, change it now! #OnlineSafety

— Mumbai Police (@MumbaiPolice) August 7, 2020

Netflix

In addition to the appreciation for #Binod, let us not forget another hero, Armaan, who has commented this on every tweet of ours for the last year. https://t.co/DNpf4CC36i

— Netflix India (@NetflixIndia) August 7, 2020

Paytm

Done. https://t.co/zjxs0bDWey

— Paytm (@Paytm) August 7, 2020

Bumble India

View this post on Instagram

Comment Binod if you agree ?‍♀️

A post shared by Bumble India (@bumble_india) on Aug 7, 2020 at 8:32am PDT

Bewakoof

View this post on Instagram

Check out our profile picture for a surprise!? . B = Bewakoof B = Binod B = Be love you . . #Bewakoofofficial #bewakoof #binod #binodtharu #topicalspot

A post shared by BINOD FAN ACCOUNT (@bewakoofofficial) on Aug 9, 2020 at 8:33am PDT

SBI

View this post on Instagram

Only if everyone behaved like #Binod when online, there would be lesser fraud reports. #CyberSafety #OnlineFraud #OnlineBanking #SocialMedia

A post shared by State Bank of India (@theofficialsbi) on Aug 8, 2020 at 7:01am PDT

Paytm

View this post on Instagram

Binod is smart. Be like #Binod.

A post shared by Paytm (@paytm) on Aug 8, 2020 at 4:33am PDT

Prime Video

View this post on Instagram

binod

A post shared by amazon prime video IN (@primevideoin) on Aug 7, 2020 at 5:15am PDT

Kingfisher

What's in a name? Some real good times. #Binod

— Binodfisher (@kingfisherworld) August 8, 2020

Tags:
Social Media Trend, Viral Campaign, Trending, Twitter Meme

Yuvraj turned into a married man in the year 2016 and may have plans of starting a new family in the near future. As far as his old family is concerned, he will always be remembered as the formidable batsman who knocked the ball out of the boundary line for 6 six consecutive times. The perfect over for a batsman will always be referred to alongside Yuvraj Singh’s name in history books as well as sports magazines.

After an aggregate of 1,778 runs, 8701 ODI runs, 1900 Test-Match runs, 1117 T-20I runs, and 111 ODI wickets, Yuvraj Singh’s era has come to a close. However, his achievements will always stay with him, and his association with the game is one bound to last a lifetime.

We wish Yuvi luck for all his future endeavours and thank him for his contribution to elevating team India’s name in the world of Cricket.

What a fantastic career you have had Yuvi.
You have come out as a true champ everytime the team needed you. The fight you put up through all the ups & downs on & off the field is just amazing. Best of luck for your 2nd innings & thanks for all that you have done for ???????? Cricket.???? pic.twitter.com/J9YlPs87fv

— Sachin Tendulkar (@sachin_rt) 10 June 2019

Congratulations on a wonderful career playing for the country paji. You gave us so many memories and victories and I wish you the best for life and everything ahead. Absolute champion. @YUVSTRONG12 pic.twitter.com/LXSWNSQXog

— Virat Kohli (@imVkohli) 10 June 2019

One of the greatest match-winners in the history of the game,a fighter who built an extraordinary career through difficult challenges & came out a winner every time-We all are so proud of you #YuvrajSingh , u can be very proud of what u have you done for our country @YUVSTRONG12 pic.twitter.com/w4wUe31De0

— Mohammad Kaif (@MohammadKaif) 10 June 2019

Always a champion ???? #YuvrajSingh pic.twitter.com/Vvex6KTGJN

— Zomato India (@ZomatoIN) 10 June 2019

Legends never retire @YUVSTRONG12 #Legend #TeamIndia #YuvrajSingh pic.twitter.com/CI2Qp9aoxc

— IndiGo (@IndiGo6E) 10 June 2019

We'll miss U V much! @YUVSTRONG12 #PranJaayeParPulseNajaaye #YuvrajSingh pic.twitter.com/t7ZtcYIXyf

— Pulse (@PassPass_Pulse) 10 June 2019

Yuvi can. Yuvi did. Always.

Thank you, champion. International Cricket will miss a match winner like you ????????????#OneFamily #CricketMeriJaan #SteppingOut #YuvrajSingh @YUVSTRONG12 pic.twitter.com/xetSR10fE7

— Mumbai Indians (@mipaltan) 10 June 2019

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The finest of men leave an unforgettable trail behind them. To the cricket legend, #YuvrajSingh, who stood tall against every obstacle with power and style. #JeepLife #OIIIIIIIO

A post shared by Jeep India (@jeepindia) on Jun 10, 2019 at 6:17am PDT

View this post on Instagram

We’ll Singh your praises for years to come. May you continue to live strong.???????? . . #JustGetItDun #Dunzo #DunzoIt #Grocery #PetFood #Food #OrganicFood #Books #Sports #Electronics #Stationery #Medicines #Delivery #HomeDelivery #GetitDun #Dunzo #YuvrajSingh #Yuvi #YuvrajSinghRetires

A post shared by Dunzo (@dunzo_it) on Jun 10, 2019 at 5:59am PDT

Limited edition????. They don't make 'em like this anymore. #YuvrajSingh @YUVSTRONG12 pic.twitter.com/tiPCnlpnDr

— PUMA Cricket (@pumacricket) 11 June 2019

View this post on Instagram

We will miss you @yuvisofficial. Tell us your favourite Yuvraj Singh moments! #IAmUnder25 #Under25Dictionary #WordOfTheDay #Meaning #MillenialLingo #Word #letters #write #lingo #millennial #streettalk #streetlingo #street #Yuvi #SteppingOut #YuvrajSingh #ThankYou

A post shared by Under 25 Dictionary (@under25dictionary) on Jun 10, 2019 at 4:51am PDT

Thank you for 18 years of awesomeness.#SixerKing #Yuvi #YuvrajSingh pic.twitter.com/om4cFsXNha

— nearbuy.com (@nearbuy) 10 June 2019

Thank you for the countless memories. YuVill be missed on the cricket pitch.#YuvrajSingh #Yuvi #Yuvstrong pic.twitter.com/QKVdyBqezE

— Godrej Cinthol (@GodrejCinthol) 10 June 2019

View this post on Instagram

Thank you Yuvi 😉 @yuvisofficial • • #YuvrajSingh #Yuvraj #Yuvi #YuvrajRetirement #YuvrajSinghRetirement #YuvrajSinghFans #YuviForever #Cricket #Cricketer #Legend #TeamIndia #IndianCricketTeam #IndianCricket

A post shared by Tata Sky (@tataskyofficial) on Jun 10, 2019 at 9:39am PDT

View this post on Instagram

Yuvraj, would certainly bend the rules of poker as well!

A post shared by TheSpartanPoker (@thespartanonlinegaming) on Jun 10, 2019 at 10:51pm PDT

11,778 runs. 19 years. 1 legend.#YuvrajSingh #YuviRetires pic.twitter.com/cupiBs2sBq

— Truebil (@mytruebil) 10 June 2019

View this post on Instagram

Thanks for creating FANtastic memories !! #AbsoluteChampion

A post shared by CandymanFantastikOfficial (@candymanfantastikofficial) on Jun 10, 2019 at 8:05am PDT

View this post on Instagram

400 matches, 25 years, one man who taught us to never give up. #happyretirement #yuvrajsingh

A post shared by Social – Café / Co Working (@socialoffline) on Jun 10, 2019 at 7:10am PDT

The man who won battles both on and off the field, YUVI'll be missed.#YuvrajSingh #ThankYouYuvi pic.twitter.com/BgqrfAgaZ7

— droom (@letsdroom) 11 June 2019

Tags:
Yuvraj Singh, Yuvraj Singh retirement, Cricket, India, Indian Cricket player, Latest News, Viral Campaign, Cricket World Cup 2019, Yuvi, Indigo, Fevicol, Zomato, Pulse Candy, Mumbai Indians, Jeep, Dunzo, Puma, Under 25 Dictionary, Nearbuy, Godrej Cinthol, Tata Sky, Print advertising, Creative Print Ads, Print campaign, Creative Advert, Yuvraj Singh announces retirement

Here’s a snippet of the Twitter reactions to Sarfaraz Ahmed yawn:-

Tags:
India, Pakistan, Cricket World Cup 2019, Sarfaraz Ahmed memes, Sarfaraz Ahmed Yawn, Sarfaraz Ahmed Yawn memes, Print advertising, Creative Print Ads, Print campaign, Creative Advert, Viral Campaign, Social Media, Troll

#Beer #KFInstantBeer #InstantBeer #KingfisherPremiumInstantBeer

This campaign is about:
April Fool prank, Kingfisher Instant Beer, Beer Ads, Kingfisher campaign, Kingfisher Beer, April Fool’s Day ads, Kingfisher Instant Beer mix, Digital Campaign, Digital Film, Viral Campaign, Social Media campaigns, Viral Campaigns.

Ariel #ShareTheLoad campaign aims to address the issue of inequality across Indian households. The first campaign was aired in 2015 with a mission to make homes happier and families merrier where everyone would share each other’s load without discrimination on the basis of gender or hollow traditions that echo narrow-minded beliefs like Ye Kaam to Ladki hai hai, woh kaam toh sirf ek mard hi kar sakta hai and so on. This time, through its campaign it’s targeting all the sons and for a good reason.

“Are we teaching our sons what we have been teaching our daughters?”

We believe that by focusing on sons and urging them to be more helpful to their moms, Ariel is laying the foundation for the much-needed principles that make a mannered man out of a disobedient and careless son. Why should moms bear all the drudgery? And, we can also notice that how Ariel is also encouraging all moms to be that change agent every household needs. In many homes, women still have to manage household tasks in spite of working the same many hours as their male counterparts. The entire load of such tasks falls on the shoulders of women. This leads them to a life of exhaustion, pain and low self-esteem affecting their careers. It’s time to give women their fair share of relaxation and affection.

Old #ShareTheLoad Campaigns by Ariel

Why is Laundry only a mother’s job? Dads #ShareTheLoad

#IsLaundryOnlyAWomansJob? #ShareTheLoad

Credits:
Brand: Procter & Gamble (P&G)
Product: Ariel
Campaign: Ariel Share the Load
Agency: BBDO India
Chairman and chief creative officer: Josy Paul
Executive creative director: Hemant Shringy
Executive vice president: Atin Wahal
Sr. creative director copy: Aarti Srinivasan
Sr. creative director art: Balakrishna Gajelli
Copy supervisor: Karan Nair
Art supervisor: Vijay Kumar Vasala
Account management: Mitul Shah, Kayur Desai
Agency producer: KV Krishnam Raju
Production house: Offroad Films
Executive producer: Khalil Bachooali
Director: Gauri Shinde
Producer: Anirudh Sharma

Tags:
Ariel Commercials, Ariel Share the Load, Best Digital Campaigns, Viral Campaign, Digital, Advertising campaign

Sexual harassment is not an uncommon happening in everyday life of a woman. However, the #MeToo campaign has brought women from all around the world together to show solidarity and come out and talk openly if they have ever faced sexual harassment in their lifetime.

Picture: Alyssa Milano – Fanatics Super Bowl Party in Houston 2/4/ 2017

It all started with a tweet by Actress Alyssa Milano who appealed to all women who have been sexually harassed or assaulted to write #MeToo as a status. This is done to show the magnitude of the problem of sexual harassment faced by women globally.

If you’ve been sexually harassed or assaulted write ‘me too’ as a reply to this tweet. pic.twitter.com/k2oeCiUf9n

— Alyssa Milano (@Alyssa_Milano) October 15, 2017

Her tweet already received millions of reactions and retweets within a short span of 24 hours where women started commenting #MeToo as a mark of unity. This social media campaign has prompted countless women from all around the world to share their private demons of sexual harassment.

This simple request of women responding to the tweet with a #MeToo has sparked a massive outflux where countless indignant people are resorting to social media to relate stories of being sexually harassed at some point in their lives.

Many celebrities also participated in this campaign with a #MeToo demonstrating clearly that such assaults are a worldwide phenomenon irrespective of your social or economic status. Personalities like Lady Gaga, Patricia Arquette, Gretchen Carlson, and Debra Messing are a few names to have spoken about it.

The Article related to:
Sexism, campaign, #MeToo, Alyssa Milano, Lady Gaga, Patricia Arquette, Gretchen Carlson, Debra Messing, social media campaign, sexual harassment, assault, viral campaign, Women, sexual misconduct, Me too campaign

This campaign is designed to highlight the atrocities and abuses carried out by the Indian Armed forces and Police who enjoy complete immunity under the Armed Forced Special Powers Act which has made a mockery of India’s claim to be a secular democracy. Scores have been blinded, several killed and hundreds injured by what India describes as a “non-lethal” weapon i.e. the pellet gun. We condemn and lament the criminal silence and inaction of the Indian Government and Cultural icons of India. Furthermore we strongly condemn the pick and choose policy of Facebook which convenient censors posts highlighting the plight of the Kashmiris and later excuses itself by calling the censorship a “mistake”.

This campaign is not about jingoism. It is about trying to create empathy. We live in a sad world where we have to present genuine tragedies in a creative way just to make people pause and think for a moment.
As advocates for human rights we believe that Kashmir, independent of any force and influence from India and Pakistan should have the right to determine its own identity and future.

Credits
Concept/Copywriting: Mohammad Jibran Nasir
Artwork: Murtaza Abbas / Batool Aqeel
Campaign: What if you knew the Victim? ‪#‎IndiaCantSee‬ ‪#‎LetKashmirDecide‬

We must come together and end this injustice once and for all. Sign the petition to ban the sale of acid to common people who have no use for it. Acid does not belong in homes, schools and hospitals. There are various alternative and safer methods to clean your homes and it is time to let our Government know that we will no longer accept easy sale of acid.

Piyush Pandey, Executive Chairman and Creative Director, Ogilvy South Asia said, “An acid attack is a heinous crime and every attempt should be made to prevent such attacks. Make Love Not Scars is an organisation committed to persuading the government to pass legislation which prevents open sales of acids. Ogilvy is proud to participate in this cause and has created this commercial with a victim who agreed to participate in generating awareness and support. Ogilvy will continue to contribute to this cause to impact results that lead to safety of people and women in particular.”

Come, sign the petition to join our cause. It is more urgent than ever before for our Government to ban over-the-counter sale of acid.

SIGN THE PETITION HERE

Beauty Tips by Reshma: How to get perfect red lips

Learn the right way to wear red lipstick and get that perfect pout every time! Enjoy!

How to get rid off dark spots naturally.

Getting a spotless look was never so easy!

How to apply eyeliner

Follow this quick and easy tutorial – you’ll soon apply eyeliner like a pro!.

Christmas Carol by Reshma

Credits:

Chairman & Creative Head, Ogilvy South Asia: Piyush Pandey
National Creative Director, Ogilvy India : Rajiv Rao
Executive Creative Directors, Ogilvy Mumbai: Kainaz Karmakar & Harshad Rajadhyaksha
Creative Group Heads & Copywriters: Ogilvy Mumbai: Harshik Suraiya and Geetanjali Jaiswal