The reporters sent by Huawei were powered with P20 Pros and tasked with the responsibility of creating content about the FIFA World Cup. After that, the reporters handed out their creations free-of-cost to various independent media outlets. The only caveat to the transaction was that those who received the content were asked not to remove the Huawei watermark. The work of Huawei’s reporters was also provided to influencers and football enthusiasts around the globe. The campaign resulted in the creation of more than 30 live streams and 1500+ pictures and videos. The entire catalog of generated content was made public on an online hub.

We feel that Huawei’s campaign made judicious use of the attention encircling the 2018 World Cup. By providing value to others, the smartphone manufacturer enjoyed a heavy influx of some well-deserved marketing.

Tags:
FIFA, Football, Outdoor, Smartphone, Huawei P20, Huawei P20 Pro, Russia, The Unofficial Smartphone of Russia

Tried and tested at different airports across the country, the Glad ForceFlex Plus Advanced Protection trash bag emerges unscathed through each phase of the airline luggage inspection, handling and travel process. The takeaway? If Glad ForceFlex Advanced Protection can handle this type of test, it can handle one’s everyday kitchen trash.

Credits:
Client: Glad (The Clorox Company)
VP, Marketing Specialty: Jon Schlesinger
Glad Director of Marketing: Nick Higgins
Associate Brand Director, Glad Waste Management: Jennifer Schneider
Associate Director, Advertising & Comm: Nick Montgomery
Associate Marketing Manager, Glad Waste Management: Lauren Pitts
Glad Trash Bag Consumer Research & Demo Development Expert: Lehai Vu
Associate Director, Advertising & Comm Production: Boris Nurko
Group Manager, Talent & Rights Management: Tricie Evans

Agency: FCB Chicago
Chief Creative Officer: Liz Taylor
Worldwide Creative Partner: Fred Levron
Executive Creative Director: Lisa Bright
Creative Director: Dean Paradise
Creative Director: Bruno Mazzotti
VP Creative Director: Martin Serra
Sr. Art Director: Luis Sierra
Sr. Art Director: Franki Geib
Sr. Copywriter: Kate Cullen
SVP, Executive Producer: John Bleeden
Executive Producer: Joe Tipre
Director of Music: Stump Mahoney
VP, Director of Strategic Planning: Mary Jo Corby
EVP, Group Management Director: Cary Pierce
VP, Group Management Director: Alex Jokanovic
Account Director: Diana El-Chantaf
Account Executive: Erin Hudec

Production: Lord + Thomas
Director: Ben Flaherty
Executive Producer: Katie Roach
Line Producer: Noiemi Lobont
Director of Photography: Bryce Drobny
Director of Photography: Matt Andersen

Editorial: Lord + Thomas
Sr Editor: Steve Immer
Editor: Gus Spelman
Executive Producer: Celena Mossell

Visual Effects/Color: Lord + Thomas
Colorist: Justin Orr
Motion Graphics: Michael McAfee

Audio: Lord + Thomas
Senior Sound Engineer: Jason Ryan
Audio Assistant: Batsirayi Zesaguli

This Ad Campaign is related to:
Glad ForceFlex, FCB, Film, United States House, Garden, Digital film, Chicago, Advertising, Best Digital Campaign, Creative advertising ideas, Advertising campaigns, Social media campaign, Marketing Ads, Digital Innovations, Out of the box ads, Viral videos

Keeping true to TOTAL Hi-Perf Motorcycle Engine Oil’s brand promise of making your ride enjoyable, TOTAL with WATConsult, has taken a step forward to launch an initiative to salute unsung legends of the country.

The brand brings to light the unsung legends of the country who, over the years, have worked selflessly to make this society a better place to live through a digital video series aptly titled – “Ride For Legends”. Co-created along with popular YouTube channel Powerdrift that targets young enthusiasts, the series is also available on popular Video-on-demand platform Voot.

These legends are ordinary people with extra-ordinary thinking and passion towards the country. “Ride For Legends” is part of an integrated marketing campaign for its new range of high performing motorcycle engine oils for two-wheelers launched in December 2017.

TOTAL HI-PERF Ride For Legends

The Changemaker

A Dog’s Best Friend

Sixteen

Potholes

The Selfless Giver

As a part of the campaign, TOTAL encouraged 4 moto-vloggers – MSK, Oggy F, JS Films and Dino’s Vault, to take up the challenge to travel and discover the unsung legends of the society on their bikes. Through this campaign the vloggers highlighted the stories and achievements of the hidden heroes to the world.

Rajiv Dingra, Founder and CEO, WATConsult said, “The objective behind creating, ‘Ride For Legends, was to be in sync with the core philosophy of the brand which is to provide absolute performance and smoothness to make the ride enjoyable for the everyday biker. The campaign, in an interesting way captures the beauty of our country and also the small yet big initiatives that people like us take to help build our country”

Speaking about the initiative, Gayatri Ojha – VP (Marketing & Corporate Communications, CSR), Total Oil India said, “Through TOTAL HI-PERF Ride for Legends we aim to enhance our presence and engagement through the digital medium. TOTAL HI-PERF Ride for Legends is an interactive composition of branded content, which will target the auto enthusiasts & everyday riders. The campaign will also bring to life how the product not only provides protection, absolute performance and smoothness to the bike’s engine but also ensures a joy of riding for the biker. This campaign aims to serve the dual purpose of encouraging the biking community to explore our country and discover these unrecognized heroes in our society. These powerful and empowering stories needed a platform and we at Total India are glad to provide them with the same.”

The campaign series that went live on February 14th, on Total India’s Facebook page, featured stories of individuals like Aarti, a resident of Mumbai, who has made it her mission to provide education to underprivileged children; Siddharth, who is all of 16 years old, and has massively impacted the lives of 1200 BMC employees; Pratima Devi who single-handedly built a big kennel for stray dogs and Gangadhar Tilak who took matters in his own hands and tried to bring about a change.

Interestingly, all the four episodes have garnered encouraging results for the brand. Till now the campaign has received 8,22,397 organic views and 11,889 organic engagement numbers from all (PowerDrift YouTube + TOTAL Facebook + Vlogger’s Youtube channels) the platforms.

Credits:
Advertising Agency: WATConsult
Campaign: #RideForLegends
Brand: TOTAL

Client Servicing
Aakash Chatterjee – Sr. Account Manager
Rahul Mundhra – Lead Account Manager
Neha Dave – Account Lead
Nirmal Rajan – Sr. Executive
Ajab Mir – Digital Media Executive
Shreya Bhalsod – Digital Media Executive

Creative
Sumit Bansode – Sr. Creative Designer
Ganesh Panchmukh – Jr. Graphic Designer
Prashant Narvekar – Flash Animator and Video Editor

Tech/Development
Sanjay Vishwakarma – Front-end Developer

Content
Atul Pathak – Management Trainee

This Campaign is related to:
The Road Doctor, Potholes, Gangadhar Tilak, Hyderabad, Ride For Legends, Power Drift, inspirational stories, MSK Vlogs, Mumbai, Change maker, Aarti Naik, JS Films, Delhi, Pratima Devi, Dog lover, Digital Campaigns, Viral Videos, WATConsult, Rajiv Dingra, Motovlog, Top Indian Motovloggers, underprivileged children, Advertising Agency, Ad Campaign, Dentsu Aegis Network, TOTAL Hi-Perf, Environment, Motorcycle, Automotive

Adidas Runners is a global community – that brings people together in pursuit of their own running goals. Be it social running, or breaking their own bests, adidas Runners provides quality inputs through experts, curated running sessions and cross-training workouts to help all runners get to where they want to be.

Isobar, the digital agency from Dentsu Aegis Network that handles the digital solutions for adidas, has recently launched a digital campaign – #ItsOnYou.

The core objective is to expand the brand’s community of runners, especially women non-runners. While most brands are striving to garner new audience through strong communication, which is driven by motivation and persuasion; adidas came up with a digital film with a counter-intuitive concept. Instead of giving reasons to women to run, the brand rode on the belief that no one can make someone run, unless they want to.

The goal of the film was to make women realise that no external motivation can drive them, nor can any excuse hold them back. Every reason one gives to go for a run, and every excuse one gives to skip a run, there’s something above them all – they themselves. To back this philosophy, the #ItsOnYou communication was crafted.

On the launch of the new campaign, #ItsOnYou, Sunil Gupta, BU – Head, adidas Running said, “#ItsOnYou is a thought that echoes an urban dilemma – the clash between the excuse and the tiny voice within, that knows the hollowness of the excuse. Of the fact that if we’re to achieve something for ourselves, everything to make it happen – is ultimately, within’. Through the film, we set out to showcase some of the thoughts people might have at the ‘moment of truth’ – that metaphorical wake-up call which may spur is into action or lull is into accepting another excuse. Through real people and their very real stories, we hope the message reaches women across strata, geographies and professions – that their run, their energy is in their own hands. The team at Isobar captured this thought beautifully.”

Anish Varghese, National Creative Director, Isobar India said, “In today’s busy lifestyle, it’s getting easier for people to find excuses – whether it’s to run or not to run. This is an attempt to make people realize that no matter what excuse you choose, nothing in the world can make you run. There will be many things which will pull you back, but in the end the onus is on you to get up and go for that run.”

Campaign Credits:
Brand: Adidas
Advertising Agency: Isobar
National Creative Director: Anish Varghese
Group Creative Director: Anadi Sah
Associate Creative Directors: Vibhor Yadav & Amit Singh
Group Head: Kritica Pareek
Account Managers: Proneeta Das Tsering & Radhika Rampal
Film Director/Senior Producer: Taj Ali Naqvi
Production House: Orange Candy Productions

This Article is related to:
360 degree initiatives, digital, on-ground branding, Digital Campaign, Adidas Campaigns, Adidas, #ItsOnYou, Fitness, Running, Isobar, Orange Candy Productions, Dentsu Aegis Network, Digital Agency, Adidas Runners, Best Digital Campaign, Creative advertising ideas, Advertising campaigns, Social media campaign, Marketing Ads, Digital Innovations, Out of the box ads, Viral videos

Sapna Chadha, Marketing Director, India and South-East Asia, Google says
“The range of features such as Assistant, Maps, Search, Camera clarity, Unlimited storage through Photos, etc that Google Pixel 2 offers addresses consumer pain points and finds ways to ease our lives. Like everything we do at Google, Pixel is about the user. It’s a belief in the awesome things consumers can do with the best tools we can give them. The new campaign highlights and exemplifies that in an engaging way”.

Campaign credits:
Advertiser: Google
Product: Google Pixel 2
Agency: Lowe Lintas, Delhi
Client: Google Pixel Team
Creative: Joy Mohanty, Mohit Arora, Kanishka Vashisht, Vedansh Kumar
Account Management: Nikhil Mahajan, Anup Bhaskar, Pranay Bagchi
Account Planning: Anurag Prasad, Ketaki Chand
Production House: Absolute Films (Director: Srinivas Sunderrajan)

This Article is related to:
Google Pixel 2, Assistant, Maps, Search, Camera, Lowe Lintas, digital campaign, smartphone, Rahul Dravid, influencer campaign, Best Digital Campaign, Creative advertising ideas, Advertising campaigns, Social media campaign, Marketing Ads, Digital Innovations, Out of the box ads, Viral videos

We’ve all fallen prey to clickbait. Those small innocuous looking posts in our Facebook feeds with ‘interesting’ headlines created to combat banner blindness. Posts most of us cannot resist clicking which usually lead to a double digit lift in click through rates.

With that in mind, we decided to put this knowledge into practice for ‘Bekol’, Israel’s Organization for the Hard of Hearing, and get people to take a hearing test in spite of their reluctance to do so.

Appealing to the 85 percent of Facebook users who usually view videos with the sound off, we dared them to click on our post. Those who clicked were surprised to discover a video with a soundtrack that did not quite match the cute picture portrayed. A soundtrack which once added, presented in fact a whole new and creepy narrative. Viewers who still thought our campaign video was cute, fun or even romantic were invited to get their hearing tested by Bekol.

Credits:
Brand: Bekol
Agency Credits: BBR Saatchi & Saatchi
CEO: Yossi Lubaton
Chief Creative Officer: Idan Regev
Creative Director: Kobi Cohen
Creative Team: Ronni Azulay, Idan Levy
Creative Technology Director: Roy Zoaretz
VP Client Services: Ben Muskal
VP Content & Production: Dorit Gvili
Account Supervisor: Reni Bracha-Landau
Account Executive: Shiran Atuan Rachamim
Marcom Director: Eva Hasson
Digital Studio Manager: Michael Shelly
Video Editor: Eyal Vinizer

This article is related to:
Bekol, BBR Saatchi & Saatchi, Facebook, Sound changes everything, technology, Digital Campaigns, Social Media campaigns, Best Digital Campaign, Creative advertising ideas, Advertising campaigns, Social media campaign, Marketing Ads, Digital Innovations, Out of the box ads, Viral videos

When we come together, we dance in circles. We move as one and celebrate the individual who takes the center. Unity and individuality come alive.

Let’s live how we dance. Let’s #LiveInLevis

Credits:
Song: “Makeba” by Jain

Client: Levi’s
Campaign: Levi’s Circles
Jennifer Sey: CMO
Chris Jackman: VP, Global Marketing
Lauren Uchrin: Director, Global Marketing
Adriana Higuera: Manager, Global Marketing

Agency: FCB West
Karin Onsager-Birch: Chief Creative Officer
Mike Long: SVP Group Creative Director
Paul Foulkes: Art Director
Matt Ashworth: Copywriter
Charlotte McConnell: Senior Producer
Arlene Bae: SVP, Group Management Director
Lauren Geismar: Account Supervisor
Simon White: Chief Strategy Officer
Ryan Riley: Planning Director

Production
Believe Media/Cherry Films: Production Company
Jake Nava: Director
David Johnson: Director of Photography
Benedict Cooper: Executive Producer
Jannie McInnes: Executive Producer
Leo Scott at Cartel: Editor
The Mill: Post

Video Related to:
#LiveInLevis, FCB West, FCB, Levi’s, Levi’s new Ad Campaign, Levi’s Circles, Unity, Clothing & footwear, Brand film, Best Digital Campaign, Creative advertising ideas, Advertising campaigns, Social media campaign, Marketing Ads, Out of the box ads, Viral videos, Latest TV advertisements, Levi’s creative Ads, Levi’s Latest Commercial, Levi’s Ad 2017, Fashion Ads, film, United States, Live In Levi’s, Levi’s ad campaigns

Irwin Preet Singh Anand, COO and marketing head, OLX India, said “The campaign is built on the back of emerging consumer insights derived from understanding a generation that believes in #YOLO (you only live once) and has #FOMO (fear of missing out). These trends indicate that young Indians have unquenchable aspirations and a continuous desire for new experiences. The campaign aims to highlight the brand as a preferred partner in the hustle and bustle of chasing life’s endless aspirations.”

Campaign Credits:
OLX:
Irwin Preet Singh Anand, COO and Marketing Head, OLX India
Abhishek Upadhyay, Brand Head, OLX India
Nisheeth Srivastava, Creative Lead, OLX India

Agency Name: Enormous Brands
Creative Team: Ashish Khazanchi, Abhishek Chaswal, Khurram Haque, Umesh Grover and Sayak Basu
Director: Hemant Bhandari
Production House: Chrome Productions

Video Related to:
OLX Aagey Badho, ad campaign, new advertising campaign, OLX Karo, Aagey Badho, #YOLO, #FOMO, 6 Months Break-Up Challenge, OLX India, OLX New TVC, OLX New Ad, Sell old items, inspiring brand campaign, creative agency, Digital Film, Advertising & Marketing news, Social Media Campaigns, Viral videos, advertising agency India, Campaigns of the world, #AageyBadho, Digital campaign

It uses some creative advertising ideas by asking women to express the feelings of the animals. From the very beginning, the creative advertising agency thought about making it ambiguous by starting the video by women expressing their feelings and then talking about animals towards the end of the video. Hence, drawing parallels between how humans and animals feel.

“Women Explain What Rape Feels Like for Animals in the Food Industry”

Recently, the advertising campaigns also aim to develop viral videos so they try to advertising and marketing news for gaining mass popularity and support. This video is also best social media campaign because it has the potential to reach out to the public and put out this message that touches their hearts directly. The video beautifully brings out one of the biggest concerns about animal torture out in the open. There are many non-vegetarians in the world who consume the great amount of meat or diary without realizing how the meat comes to their plate.

This interesting ad campaign by PETA is giving a voice to these innocent animals and spreading the message about animal torture which has been existent for a long time but a lot of people don’t even seem to know about it.

Key highlights of the ad campaign:
• The ad campaign is a satire about something that happens every day on the streets of India.
• The aim of the advertisement is to make people more sensitive to the harsh reality that is a result of mere carelessness.
• The initiative taken by Ola is commendable because it tries to touch the hearts of people in a very moving way.
• By showing a satirical happy “ending”, it speaks volumes about the pain that one can have upon losing a loved one.
• With great subtlety, it highlights the fact that, this is just an advertisement and in real life, such miracles don’t happen.

According to the statistics, thousands of people in India have to give up their lives only because their ambulance doesn’t reach the hospital on time.

It is a great initiative by Ola to spread awareness about this cause and is a clear example of creative advertising and design by Indian advertising services.

Credits:
Campaign: Ola Give Way Give Life
Agency: Happy mcgarrybowen
Chief Executive Officer: Kartik Iyer
Managing Director: Praveen Das
Chief Operating Officer: Siddhartha Roy
Senior Creative Director: Naren Kaushik
Associate Creative Director: Varun Khullar
Art Director: Viraj Nandivadekar
Director – Strategic Planning: Ravi Bhat
Digital Content Planner: Ashwin Dravid
Client Services Director: Ameya Lokhande
Group Account Manager: P N Keshav
Account Executive: Ankita Baishya

Production House
Production House: Earlyman Film
Director: Bhavesh Karkera
Executive Producer: Anand Menon
Producer: Amarjeet Phukan
Associate Producer: Alok Potnis

Key features of the advertising campaigns
1. A need for better and more creative advertising ideas.
2. The importance of the festival of Diwali and all that it represents to the people of India.

Big Bazaar – Yeh Diwali Sabki Wali – #SabkiWaliDiwali

Suhana – The Tastemakers presents “Faralacha Parcel”

Reliance Fresh #BadiDiwali

Netflix India Diwali Ad 2016

Hero Motocorp – Hero ke saath manao #DilonKiDiwali #MaestroEdge

Honda – Happy NAVI Diwali

Happy Diwali from Amazon.in – Don’t Adjust

Fabindia Diwali Ki Safaai #ContemporaryTraditions

OnePlus 3 – Dash Charge your Diwali

Aao manaaye #TanishqWaliDiwali

Citi Bank – Make your presence felt – Loved Ones

Panasonic – A Tribute to the Indian Armed Forces this Diwali

Surf Excel #AbLagRahiDiwali 2016

The use of social media platform is very creative. Normally, social media platforms tend to demonstrate a life that is near to perfect. However, many times, it is quite distant from the reality creating an image of false happiness. This ad is a clear example of the fact that we might miss the very basic and the most important point in our pursuit of following something that appears to be appealing and alluring in the first instance.

In less than a minute and without using many words, this ad campaign puts forward a very strong message that we can easily miss out.

Credits:

Film
Client: Addict Aide
Client Management: Michel Reynaud, Amine Benyamina
Agency: BETC
Agency Management: Catherine Emprin, Isabelle Picot
Executuve Creative Director: Stéphane Xiberras
Art Director: Rayhaan Khodabux
Copywriter: Rémi Campet
Traffic: Marie-Caroline Pupin
TV Producer: Christine Lefers
Executive TV Producer: Stéphanie Huguenin
Production House: Francine Framboise
Sound Production: Gum
Director: Pierre Edouard Joubert
Activation Strategy Director: Julien Lévêque

Web
Client: Addict Aide
Client Management: Michel Reynaud, Amine Benyamina
Agency: BETC
Agency Management: Catherine Emprin, Isabelle Picot
Creative Director: Stéphane Xiberras
Art Director: Rayhaan Khodabux
Copywriter: Rémi Campet
Strategic Planning: Julien Lévêque
Production: Stéphanie Huguenin (Francine Framboise)
Media Plan: Instagram

#DurgaPuja #DoALittleGood

What does the video have to say?
1. The video is not just about wishing Durga puja but display the place of women in today’s world.
2. It truly reveals that today, our daughters have become courageous and are taking charge of all most everything and in every field.
3. Most importantly, to make both of these happen, every girl in the video is shown in the same posture where we see Durga in the position taking charge.
4. This, one-minute video on the same side reveals the power of the electrical products of the company that is currently ruling in the every frame of the world.

On the whole, this video is the best compilation of depicting the maturity of the product, wishing its customers and sending a social message as well. For the same, it can be truly said that not just the companies are concerned about their sales but are also concerned about the likes and happenings of the current world. Such efforts not only give a push to sales but also develop a bond between the company and its consumers.

The ad film conceptualised by Contract Advertising
Client: Orient Electric

Shot against a monochrome backdrop, the video speaks about how India will cease discussions and start taking action through conviction and determination because as young people of the world, the change should begin with us, where millions will then follow. The star encourages the youth of the country to be the change they want to see and take up actions that shapes society. The campaign video also showcases how the youth can awaken hopes and change mindsets by influencing world leaders and decision makers to decree policy changes and commit significant resources to help solve some of the India’s biggest challenges.

The Global Citizen India platform encourages young Indians to amplify their voice through action journey’s, several of which are driven through social media channels such as Twitter, Facebook and online petitions.

About Global Citizen India

Global Citizen India is a movement brought to India by Global Citizen, a social action platform, and The Global Education and Leadership Foundation (tGELF), an organisation focused on cultivating ethical, altruistic leadership to improve the state of the planet through collective action. Global Citizen India will comprise a distinctive mix of events, grassroots activism, media campaigning and online activation, to catalyse India’s 15-year journey towards achieving the Sustainable Development Goals, and to bring about the end of extreme poverty.

About the Global Citizen Festival India 2016

The inaugural Global Citizen Festival India, to be held at the MMRDA ground in the Bandra-Kurla Complex in Mumbai on 19 November 2016, will be Global Citizen India’s first initiative. The Festival will be headlined by Coldplay, Jay Z, Aamir Khan, Ranveer Singh, Katrina Kaif, AR Rahman, Farhan Akhtar, Shraddha Kapoor, Arjun Kapoor, Arijit Singh, Dia Mirza, Shankar Ehsaan Loy and Monali Thakur. Several major artists and international guests will be announced at different stages of the campaign. To find out more visit www.globalcitizen.in, follow @glblctznIN on Twitter and Facebook, and on Instagram using #GlobalCitizenIndia. The Festival partners include Government of Maharashtra, United Nations, Viacom18, Wizcraft International Entertainment, and Times of India Group, UPL, Google, Taj Group of Hotels, BookMyShow and MakeMyTrip.

Credits
Client: The Global Education and Leadership Foundation (tGELF)
Creative agency: McCann/WIZCRAFT
Production house: WIZCRAFT
Script: McCann