viral – Campaigns of the World https://campaignsoftheworld.com Best Advertising Campaigns & Creative Marketing Ideas Tue, 31 Aug 2021 11:28:03 +0000 en-US hourly 1 https://wordpress.org/?v=7.1.4 https://campaignsoftheworld.com/wp-content/uploads/2014/10/cropped-COTW_fav-2-32x32.png viral – Campaigns of the World https://campaignsoftheworld.com 32 32 Behind India’s New Online Development (BINOD) https://campaignsoftheworld.com/digital-campaigns/binod/ Tue, 11 Aug 2020 13:58:25 +0000 https://campaignsoftheworld.com/?p=20140 A week ago, who would have thought that ‘Binod’ would become the moniker of an all-out social media movement! Nonetheless, Binod is everywhere. Look up the trending section on Twitter and see for yourself (that is if you’ve just come out of hiding). But, where did Binod come from? More importantly, how did a mere name gain traction of the size that most marketing campaigns aspire for? Well, like most online trends, the origin of Binod is not rooted in some iron-clad logic. Instead, it was born out of a seemingly everyday phenomenon in the world of YouTube. More precisely, the Channel Slayy Point released a video in which they threw some shade on the meaningless comments that their videos get. One of the comments was made by someone named Binod Tharu. Guess what the comment said? Well, “Binod”! From that point forward, the name spread all over the internet like wildfire. In fact, its spread still hasn’t been contained. From the biggest brands in the country to viral social media personalities, everyone is feeding oil to the ‘Binod’ fire. Here are some glimpses of the development so far:-

YouTube India

Jaipur Police

Tinder

Airtel

Swiggy

Call 112

Mumbai Police

Netflix

Paytm

Bumble India

View this post on Instagram

Comment Binod if you agree ?‍♀️

A post shared by Bumble India (@bumble_india) on

Bewakoof

SBI

Paytm

View this post on Instagram

Binod is smart. Be like #Binod.

A post shared by Paytm (@paytm) on

Prime Video

View this post on Instagram

binod

A post shared by amazon prime video IN (@primevideoin) on

Kingfisher

Tags:
Social Media Trend, Viral Campaign, Trending, Twitter Meme

]]> amazondating.co – The perfect Valentine’s Day spoof https://campaignsoftheworld.com/digital-campaigns/amazon-dating-valentines-day-spoof/ Sat, 08 Feb 2020 05:45:42 +0000 https://campaignsoftheworld.com/?p=18541 Dating in today’s technologically-driven times is not a walk in the park. It’s extremely difficult to find someone you vibe without being ghosted a week later. So, to “solve’ this predicament, some concept artists and animators gave rise to a new platform called amazondating.co. The platform showcases hot singles near you and delivers them to your doorstep. Well, if this sounds like a spoof to you, thank your instincts, because it is.

Amazon Dating

The animators behind Thinko partnered with Ani Acopian, Suzy Shinn, and Morgan Grue to bring this elaborate prank to life. The platform’s look-and-feel is an extension of amazon.com. However, the e-commerce giant has not made any comment about amazondating.co as of yet. So, before this pretend-platform shuts down, make sure you grab the ‘Deal of the Day’. This segment of the website is advertising an 87-year-old single man who “leaves a voicemail every time”.

Amazon Dating

We’re not sure what the intent behind this platform is, but we guess that’s just how spoofs are. Regardless, you can see the hours that the creators have put into the creation of this “new-age dating service”. If nothing else, it is mad fun!

Tags:
Amazon Dating, Amazon, Valentines Day Ads, Valentines Day Campaign, Valentines Day 2020, Technology, Digital, Viral

]]> #DearDaddy: I will be called a wh*re, said the crying 14 year old. Will you take it as a joke? https://campaignsoftheworld.com/film-and-video/dear-daddy-i-will-be-called-a-whore/ https://campaignsoftheworld.com/film-and-video/dear-daddy-i-will-be-called-a-whore/#respond Mon, 18 Jan 2016 04:11:51 +0000 https://campaignsoftheworld.com/?p=7366 What you think makes you who you are. And what you say has more or less the same affect. The power of words can shape a society and its culture. That’s what the Norwegian charity organization, CARE, which campaigns for women’s right has tried to capture in its latest video clip.

dear_daddy_cotw

The film starts from the POV of a 14 year old crying girl, who is worried about her dignity and safety. She tells her father, who is the epitome of protection and care, “#DearDaddy, I will be called a wh*re”, highlighting the gravest problem of mental and physical abuse that has knowingly or unknowingly been inflicted on women and girls in the global society. And most of which goes unnoticed.

What starts as a joke in the teenage years in college (calling girls a wh*re, sl*t or other expletives) don’t just remain that. They have far more negative ramifications on the minds of teens and adults who say it and the ones who have to listen it as well. The throw away comments, the jokes all add up to the misery of girls who experience all forms of abuse in their everyday life, right from unwarranted physical touch to verbal abuses. And if that is not stopped, nobody can protect the girl, even her dad.

dear_daddy_2_cotw

The video goes on to highlight how even the father in his college days had once jokingly called one of the girls, a ‘wh*re’. While he may not have meant it totally (yes, that’s how we defend verbal expletives, don’t we?) there are things that shouldn’t be treated as jokes. Ever.

As per the reports by WHO, 1 in every 3 women worldwide experience cases of physical or mental abuse, usually from a male partner, and for that to stop, everyone has to show zero tolerance for violence against women. It should start right away- from the first day, when someone calls a girl, a ‘wh*re’. Because it isn’t a joke, it’s the foundation of deeply engraved culture that says ‘it’s ok’, ‘it’s just a joke’ when clearly, it isn’t. Never tolerate violence against women – say it loud. That’s what the video has to say and it has already been watched by millions of people across the globe.

What’s your take on it? Have a look and share your comments.

Contributors:
Schjærven Advertisng Acency
Gry Sagvolden, Copywriter
Jens Gundersen, Art Direction
Knut Røse, Client Director
Mari Kristina Skaar Gjelstad, Project Manager
Jens Irvung, Graphic Design
Marianne Blindheim Eriksen, Content Manager
Pål Østen Rygh, Developer
Sarah McDonald, Norwegian voice/ English voice

Tangrystan Film Poduction
Beate Tangre, Producer
Nina motzfeldt, Project Manager
Gry Sætre, Producer
Jakob Strom, Producer and Director
Tormod Berge, Finishing
Alexan Magnusson, B-foto
Henrik Bel Gaied, Production Manager
Sarah Grey, Producer
Henrik Bellan, Production Manager
Nina Hobert, Composer and Swedish voice
Andres Rignell, Cinematographer
Alexan Magnusson, First assistant camera
Ola Ohlsson, Editor (Chimney)
Ole Marius Elvestad, Second Unit Tilt Drone
Christian Rudheim, Locationfinder
Sabina Törnberg, Colorist (Stopp)
Mattias Eklund, Sound (Chimney)
Christoffer Glans, Camera/First assistant camera
Johanna Louise Hügle, Mobil camera/actriss

Clockwork Postproduction
Gard Andreassen, Agency Producer
Hannah Hunter, Post Producer
Vårin Andersen, Cut
Andreas Aanerud, Media Manager
Ronny Aagren, Online and Cut
Semming Haraldsen, Sound design

CARE Norway
Hilde Vanvik, Marketing and Communications Manager
Therese Leine Søgård, Project Manager and Communications Advisor

Thank you to Artistgruppen, c/o Jones och Fröken casting for helping out with the casting.
And to all the actors, THANK YOU.

The campaign is supported by NORAD, the Norwegian Agency for Development Cooperation.

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