People perceive the announcement of safety instructions on airlines as a mindless formality. Even many first-time fliers view it as a snooze-fest. Such an attitude reflects a pressing need for corrective intervention. Thus, we’re glad that Vistara’s new Inflight Safety Video 2020 has come to surface. It takes boilerplate safety instructions and turns them into a breathtaking spectacle. But, that’s not all. Vistara’s latest commercial has a lot going well for it. For starters, it is a masterclass in visual presentation. The chosen locations embody how beautiful India is. Moreover, it delivers its core message in a lucid manner. The campaign’s theme of a yoga-centric journey also works quite well. All in all, we’re loving the direction that Vistara’s marketing efforts are taking.

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Digital Marketing, Aircraft, Vistara, Inflight Safety Video, Yoga, Adventure, Advertising, Airlines, Inflight Safety Video