Ariel: When we #SeeEqual, we #ShareTheLoad

Why is it easier for men to divide household responsibilities with each other but not with their wives? 83% of women feel that men don’t see women as equal when it comes to housework. Continuing the conversation on equality within households, Ariel launches the 5th edition of #ShareTheLoad to urge men to drop their biases. Because when we #SeeEqual, we #ShareTheLoad

Levi’s: Because of You, #IShapeMyWorld

When one woman shapes her world, she paves the way for other women to shape their own fearlessly. For Mandira Bedi, Hima Das, Tanya Appachu and Dr Kriti Bharti, their worlds have been shaped by women who paved a path for them. Today they can say – Because of You, #IShapeMyWorld.

Vivo: This #WomensDay let’s celebrate the #JoyOfEquality

A woman. Her many roles as a mother, sister, wife, daughter face discrimination of various kinds throughout her life are known to us. Society’s invisible lens of inequality moulds her to pose as the perception of what a perfect woman is in its eyes.

Tata Pravesh: Soch Badlo

The campaign theme for International Women’s Day [IWD] 2022 – #BreakTheBias – encourages us to imagine a gender-equal world, free of bias, stereotypes and discrimination. A world that is diverse, equitable and inclusive.

Prega News: She Can Carry Both

Being a mom is extremely rewarding, but does that ever take a toll on your ambitions and dreams? This Women’s Day with Prega News, it’s time to break free from the nay-sayers of society and bring in confidence to women that #SheCanCarryBoth!

Google: #SearchForChange – Google India

Sometimes just one voice, brave enough to speak up and find the answers can create a wave of change. Presenting Manjha – an ode to those who #SearchForChange ❤️ @TheRajaKumari @swanandkirkire @thehappydance @joyeetad17 pic.twitter.com/cx1z7h5iVm

— Google India (@GoogleIndia) March 7, 2022

Oyo Rooms

 

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Tags: Wunderman Thompson, Vivo Joy Of Equality, Women’s Day 2022, creative campaigns, Gender Bias Ads, Gender Equality Ads, Levi’s I Shape My World, Google Search For Change, Brand campaigns, #IWD2022, International Women’s Day

Credits
Brand: Telefonica’s Vivo/WWT
Campaign: #MyGameMyName

The celebratory atmosphere leading up to the festival of lights also paves the way for various Diwali-themed campaigns. Many instantly recognizable names come up with innovative ideas that integrate the festive spirit with their respective individual brand identities. Various campaigns also advocate for an eco-friendly Diwali devoid of crackers and air-pollution. Every brand that launches a happy Diwali advertisement adds its personalized spin to various creative productions.

Here is a list of the Best Diwali Campaigns 2019:-

OnePlus X Snapchat – Taking Diwali to the World | #OnePlusDiwali

ACC wishes you a very Happy Diwali | ACC Limited

Samsonite – #DiwaliKaSafar

Vivo India – Is Diwali, aao karein #HarDilRoshan

Swiggy India – Iss tyohaar, apno ko wish karo Swiggy ke saath. #HappyDiwaliwithSwiggy

Vodafone – Share #YourWordsNotForwards

Seniority – Diwali Wali #ParentalLeave

#BharatKiLaxmi: Let us celebrate the achievements of Nari Shakti

Cadbury Celebrations – What happens when your family forgets to wish you on Diwali.

Swiggy – Why send forwards when you can send soan papdi.

Durex India

Manforce India – Time to blow some fuse.
#celebration #manforce #light #festival

TRRAIN

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May the diyas of joy illuminate your life and fill your days with bright sparkles of peace, happiness and goodwill. TRRAIN wishes you a Happy Diwali. #HappyDiwali

A post shared by TRRAIN (@trrain_india) on Oct 26, 2019 at 9:17pm PDT

Mad Over Donuts

Tags:
Best Diwali Ads, Diwali Campaigns 2019, Digital, Social Media, Digital Marketing Campaigns, Best Diwali Campaigns 2019

With Vogon* – the latest innovation on YouTube, Vivo overcame the challenge of playing relevant ads to viewers based on their content preference and history. The campaign was successfully amplified between 23rd to 31st December , and garnered more than 60 million views, 80% completion rate, 7.2% lift in Consideration, 8.5% lift in Purchase Intent, 11.6% lift in Brand Interest & 24.1% lift in Product Interest.

Vivo executed this campaign by monitoring trends and the most popular categories and channels on YouTube for over 30 days. With Google’s new Director Mix Tool, Vivo created over 550 individual ads featuring Ranveer Singh. These ads were dynamically curated based on identified keywords. For instance, a user searching for any movie trailer was served an ad showing Ranveer Singh in a casual atmosphere with a tub of popcorn in hand, talking about how the trailer needs to be watched on a V7 Full View Display. If a user searched for a song, they were served with an ad that suggested that the song was best heard on V7 Hi-Fi music. This contextual streaming of ads brought in high amount of relevance that ensured viewers did not skip these ads – giving relevant visibility to Vivo V7.

Speaking on the campaign, Mr. Kenny Zeng, CMO, Vivo India said, “Vivo has always strived for innovation in all its aspects – right from products to our marketing approach. With the launch of our new digital campaign, we aim to market Vivo V7 in a non-intrusive way to our consumers.”

Speaking on the campaign, Rajiv Dingra, founder and CEO, WATConsult, said, “The digital marketing world is evolving with newer advertising concepts being introduced every day. Today, consumers prefer relevant content which delivers the intended message quickly and with some quirk. The ViewTube campaign has rightfully delivered on the requirement of Vivo’s new age consumers.”

*Vogon is a tool to create dynamic videos that allow brands to dynamically embed text, audio or images within their videos to generate unlimited video variations – cutting down on efforts, costs, time, and planning. With Vogon, a different message can be shown to the user depending on the content the user is watching on YouTube.

About Vivo:
Vivo, a premium global smartphone brand, entered India in late 2014. With a strong focus on “Camera and Music”, Vivo has established itself as one of the top smartphone brands in India. Manufacturing in Greater Noida, the company has a robust distribution network across the country both online and offline, catering best in class quality services to over 400 cities, in 22 states backed by 400 service centres in India. Dedicated to the youth, Vivo became the title sponsor of the Indian Premier League (IPL) for 2016 & 2017 and recently bagged the title sponsorship for the next five years. Also have bagged the title sponsorship of Pro
Kabaddi in 2017 for five years. Conquering the global stage, Vivo became the official sponsor of 2018 and 2022 FIFA World Cups.

Credits:
Brand:Vivo
Product:Vivo V7
Advertising Agency: WATConsult

This article is related to:
Vivo, Vivo V7, Smartphone, WATConsult, Technology, Best use of technology, Creative Ideas, Indian Premier League, Vogon, Digital Campaign, ViewTube, Vivo Ads, YouTube Pre Roll ads, Digital Agency, latest innovation on YouTube, Ranveer Singh, Youtube custom Ads, YouTube TrueView Ads