In a world where silence often reigns, especially for marginalized communities, breaking the shackles of silence becomes imperative. The “Voice of Silence” campaign, spearheaded by Agência We, a leading independent agency in Brazil, is an exemplary initiative that leverages Brazilian Sign Language (LIBRAS) to empower deaf and hearing-impaired women to report incidents of domestic violence.

Breaking the Sound Barrier
Every hour in Brazil, a person with a disability reports a case of domestic violence. Shockingly, this number is only a fraction of the true occurrences, as accessibility issues further impede reporting, leaving countless victims vulnerable, especially hearing-impaired and deaf women. Recognizing this dire situation, Agência We saw an opportunity to amplify the voices that society often silences.

A Platform for the Unheard
Television in Brazil holds unparalleled reach, with nearly 100% penetration across the population. Understanding its pervasive influence, Agência We, along with the Fala Mulher Association, partnered with SBT Broadcast to launch the “Voice of Silence” project. This groundbreaking initiative ingeniously utilized the age rating warning segment—a mandatory feature on Brazilian television—to provide a discreet channel for hearing-impaired and deaf women to report domestic violence incidents in LIBRAS.

Empowering Through Technology
The “Voice of Silence” project doesn’t stop at providing a platform; it ensures clear and efficient communication for victims through a fully adapted online platform. By bridging the communication gap, the campaign not only facilitates reporting but also empowers survivors to break free from the cycle of violence.

Beyond Borders
The impact of the “Voice of Silence” campaign extends far beyond individual cases. By integrating seamlessly into SBT Broadcast’s programming, the initiative sets a precedent for other media outlets to follow suit. By making campaign materials readily available, the project paves the way for a nationwide shift in how domestic violence is addressed and reported.

Championing Change
At its core, the “Voice of Silence” campaign challenges societal perceptions of disability and amplifies the voices of those too often overlooked. Carla Jara, Marketing Manager at Fala Mulher Association, succinctly captures the essence of the campaign: “Hearing-impaired and deaf women are not incapable; it is the world that is not prepared to understand them.” Through collaboration and innovation, the project seeks to dismantle barriers and foster a more inclusive society.

A New Voice in the Fight Against Violence
In the battle against domestic violence, every voice matters. The “Voice of Silence” campaign stands as a beacon of hope, a testament to the power of collaboration and compassion. As Priscila Stoliar, SBT Head of Marketing, aptly puts it, “We are happy to help break the silence and pave the way for a world where every voice is heard.”

The “Voice of Silence” campaign is not just a call to action; it’s a rallying cry for change—a reminder that in the face of adversity, unity and empathy can spark transformation. Together, let us amplify the voices of the silent and build a future where no one suffers in silence.

Credits
Campaign: Voice of Silence
Client: Associação Fala Mulher and SBT do Bem
Agency: Agência We

This campaign is about:
Voice of Silence, Domestic Violence Reporting, Brazil, Deaf, Hearing-Impaired, LIBRAS, Brazilian Sign Language, We Agency, Fala Mulher Association, SBT Broadcast, Empowerment, Inclusive society, Advocacy, Social Impact campaign, Public Awareness Campaigns