Credits
Client: Gildemeister
Brand: Volvo
Agency: Havas Perú
CCO: Mauricio Fernández-Maldonado
Creative Director: Renzo Viacava
Head of Art: Daniel Alvan
Copywriter: Paulo Ballón
Content Manager: Victor Ruelas
Designer: Jeanpeare Villena
Account Director: Miluska Angulo
Account Leader: Diego Alegre

This campaign is about:
Volvo, sustainability, environmental impact, eco-friendly practices, corporate responsibility, green initiatives, climate action, Environment, Volvo Before The Words

Navigating the world poses unique challenges for visually impaired and blind individuals, both indoors and outdoors. Despite the assistance of echolocation, walking canes, and service dogs, the harsh reality is that a staggering 95% of visually impaired individuals collide with obstacles while walking along roads. Additionally, 40% experience falls after hitting these obstacles, often resulting in injuries and fractures. At Volvo, we are committed to addressing these challenges and prioritizing the safety of visually impaired individuals by introducing Vision Mate – an innovative app that harnesses the power of LiDAR technology and artificial intelligence (AI).

Understanding the Challenge:
Visually impaired individuals encounter numerous obstacles in their daily lives, making navigation a daunting task. The risk of collisions and falls is significantly high, emphasizing the need for advanced solutions to enhance their safety and accessibility.

Volvo’s Commitment to Safety:
At Volvo, safety is a top priority. To address the challenges faced by visually impaired individuals, we have incorporated advanced features such as LiDAR technology in our cars for autonomous navigation. LiDAR, or Light Detection and Ranging, is a cutting-edge technology that uses laser light to measure distances and create precise, detailed maps of the surroundings.

Introducing Vision Mate App:
To further extend our commitment to safety, we are proud to introduce Vision Mate – a revolutionary app designed to harness the full potential of LiDAR technology combined with AI. Vision Mate aims to improve accessibility and safety for visually impaired individuals by providing real-time assistance in navigating their surroundings.

Key Features of Vision Mate:

• LiDAR Technology Integration:
  
  Vision Mate utilizes the power of LiDAR technology to create detailed, real-time maps of the user’s environment. This enables the app to identify obstacles and provide timely alerts to the user.
• AI-Powered Assistance:
  
  The app employs artificial intelligence to analyze the data collected by LiDAR and offer intelligent assistance. Vision Mate can recognize and interpret various environmental elements, providing users with information about their surroundings and potential obstacles.
• Customized Navigation:
  
  Vision Mate offers personalized navigation based on the user’s preferences and habits. The app learns and adapts to the user’s needs, making each journey a more seamless and safe experience.
• Emergency Response Integration:
  
  In the event of an obstacle or potential danger, Vision Mate is equipped to trigger emergency response mechanisms, ensuring a swift and effective response to keep users safe.

Conclusion:
Volvo’s Vision Mate app represents a significant step forward in enhancing safety and accessibility for visually impaired individuals. By combining the power of LiDAR technology and artificial intelligence, we are dedicated to providing a reliable and intelligent solution that empowers individuals with visual impairments to navigate the world with confidence. As technology continues to evolve, Volvo remains committed to pushing boundaries and creating innovative solutions that make a positive impact on people’s lives.

Credits
Advertising Agency (School): Miami Ad School, Madrid & Steinbeis University
Copywriter: Yash Bhut
Art Director: Ilu Shilpakar
Educational Instructor: Pranay Suri

This campaign is related to: –
Vision Mate, Visually impaired, Volvo LiDAR technology, Safety, AI-powered navigation, Volvo Vision Mate, LiDAR technology, Assistive technology, Volvo safety, Navigation, Volvo Vision Mate app, Artificial intelligence, Technology.

Volvo Cars’ ambition that at least 25% of all plastics in cars launched after 2025 will be made from recycled material. It’s the most progressive statement around the use of recycled plastic by any premium automotive manufacturer, and is another step in our sustainability journey.

“Volvo is continually seeking new ways to reduce our environmental impact across the board. We are demonstrating our intention by building a demo version of the XC60 T8 plug-in hybrid, which made its debut at the Ocean Summit, at the Volvo Ocean Race Gothenburg Stopover. The race’s focus on sustainability is in partnership with the United Nations Environment’s Clean Seas campaign, which asks individuals, governments and business to ‘Turn the Tide on Plastic’.

This specially-built version of the XC60 looks almost identical to the existing model, but has had over 60 kilos of its plastic parts replaced with parts made of recycled materials.

Some of the 170 recycled plastic parts include the tunnel console that runs down the centre of the front seats, made from renewable fibres and plastics from discarded fishing nets and maritime ropes.

The seats are sewn from two different kinds of textiles, both of which are made from recycled plastic bottles. The vacuum reservoir under the bonnet, which helps to regulate the turbo engine pressure, is made of recycled fabrics from airbags. The plastic coating is taken from the fabric left over when airbags are cut out. It’s then broken down and reconstituted to make hard plastic.
The hood absorber that sits under the bonnet and helps to absorb sound, is made from used Volvo car seats. The plastic foam inside the seats is taken, processed and formed into a sound absorber layer.”

Read more

Credits
Brand: Volvo
Campaign: Volvos Are Rubbish
Advertising Agency:Grey, London, United Kingdom
Creative Chairman:Adrian Rossi
Creative Director:Joseph Ernst
Creative:John Gibson, Sam Haynes
Agency Producer:Glen Mcleod
Production Company:Wren Agency
Business Director:Tim Rogowski
Account Director:Max Arkell
Photographer:Felicity McCabe

Tags:
Print, Automotive, Volvo, Volvos Are Rubbish, Volvo Plastic Car, Outdoor, poster, OOH Advertising, Creative Print Ads, Print Advertising, Volvo XC60

Know more about Volvo V40

Pedestrian Protection System

Credits:
Brand: Volvo Cars
Advertising Agency: McCann, Tel Aviv Israel
Chief Creative Director: Nadav Pressman
Creative Director: Dror Nachumi
Art Director: Gal Porat
Copywriter: Dror Nachumi
Photographer: Ilan Bashor

Volvo V40 with pedestrian airbag

Your All-New Volvo V40 features the world-first Pedestrian Airbag. If there is a frontal collision between your V40 and a pedestrian, the bonnet is automatically released and an airbag inflates to cushion the pedestrian, greatly reducing the chances of serious injury.

Volvo V40: Pedestrian Airbag Technology

Credits
Brand: Volvo
Product: Volvo V40
Website: volvo cars
Advertising Agency: Grey, Mexico City, Mexico
General Creative Directors: Victor Figueroa Ramírez, Luis Guillén
President & CEO: Pedro Egea Barbosa
Creative Director / Head of Art: Francisco Javier Hernández Flores
Creative Directors: Manuel Vera, Ricardo Montes De Oca
Art Director: Fernando Sánchez Hérnandez
Copywriter: Victor Hugo Barrera López

Aiming for zero

Vision 2020 is about reducing the number of people that die or are seriously injured in road traffic accidents to zero. Protecting and caring for people is at the heart of Volvo Cars’ philosophy and this is our commitment to saving lives.

Read about Safety First: Volvo Vision 2020

Read Full Story

Credit:
Photography: Jim Gorde & Volvo Cars

Volvo didn’t stop at making the roads safe for those inside a Volvo. Known as the safest car manufacturer, it came up with a washable, spray-on paint that is invisible during the day, but lights up under headlights. Making the cyclists visible to car drivers. And making the roads safe for cyclists. The effort really stands out, much like the cyclists!

Brand: Volvo

Advertising Agency: Única, Salvador, Brazil
Creative Directors: Bruno Reis, Gustavo Batinga, Ian Valadares
Art Director: Douglas Reis
Copywriter: Fabio Perazzo
Illustrator: Gabriel Bueno