Boards of Change brought America’s disenfranchised voices from the streets to the polls. Plywood boards that barricaded storefronts during the Black Lives Matter protests, filled with messages of unity and justice, were turned into voting booths. They inspired residents in dozens of Chicago’s low-turnout neighbourhoods to create systemic change through the power of their vote and enabled them to register. Amplified by outdoor, social media, and national PR, Boards of Change empowered Black Americans to know their vote counts and helped Chicago attain a record number of registrations and voters.
#BoardsOfChange

Credits
Client: City of Chicago
Campaign: Boards of Change
Agency: FCB Chicago
Client: City of Chicago, USA
Production Company: Lord + Thomas, Flo Creative
Music & Sound Production: JSM Music
Experience Design: Absolute Production Services
Video Production Company: Stoptime Live

This footage isn’t real but the threat is. It’s time to put country over party and protect our democracy.

“For decades, America has been gerrymandered, votes have been suppressed and voters purged, money has taken over our political system. In 2020, we’re seeing it all come home to roost,” said Joshua Graham Lynn, co-founder and President of RepresentUs. “By featuring two leaders who have a vested interest in the collapse of our democratic system, we are putting the American people face-to-face with just how fragile our democracy really is. We hope it inspires Americans to come together to fight for this one issue that unites us all.”

RepresentUs has an urgent message for the American people: Our democracy lives and dies with you. If we do not stand up and fight for it, it could be the end of democracy as we know it. Ahead of November’s critical elections, the unprecedented obstacles that Americans face casting their ballots safely and securely during the ongoing pandemic are aggravated by countless other election threats. Among them, a dramatic shortage of poll workers, interference with the United States Postal Service, and widespread misinformation to undermine the security and validity of mail-in voting, and now a President who refuses to commit to a peaceful transfer of power should results not end up in his favor.

“Deepfakes are an entirely new kind of threat to democracy and the integrity of the media. This ad exposes the threat for all to see,” said RepresentUs co-founder and CEO Josh Silver.

Credits
Brand: RepresentUs
Advertising Agency: Mischief

This campaigns is about:
Anti-Corruption Act, Deepfake Technology, US Elections, Donald Trump, Kim Jong-un, Vladimir Putin, nonprofit organization, NGO, America, United States

With the election season right at our doorsteps, it’s about time all of us get out there to cast our votes and own those ink marked nails. The hard truth is that in spite of being taught from early on about our right and privilege to vote and about how each vote matters, most of us don’t realize the seriousness of it! The Election Commission’s data about the turnout figure of less than 60% in Bengaluru on Thursday goes to emphasize the graveness of the situation.

‘It is important to make people realize the seriousness and yet we wanted to keep it light-hearted and witty. So, we set about creating a completely non-political campaign with some humorous content coupled with eye-opening facts’, said Papa CJ as he launched a series of short videos urging people to go out and vote! In his signature observational humour style, Papa CJ drew parallels with everyday real-life situations.

With this campaign, he aims to reach out to each and every voter, across the nation. While every individual voter might feel that a single vote does not make any difference, the balance tilts when this becomes a national attitude and lakhs, perhaps crores of votes are not cast.

This campaign has been co-conceptualized by Papa CJ & White Rivers Media in association with Ad Parody.

The Power of One

Food for Thought

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Tags:
Papa CJ, White Rivers Media, Ad Parody, Election Commission of India, Asia’s Best Stand-up Comedian, Award-winning International Comedian, Vote, Voting Campaigns, Election Campaigns, Digital Marketing Trends, Best Online marketing strategies, social media campaigns, #GoOutAndVote