In a bold move to combat the alarming issue of plastic pollution in the Pacific Ocean around Mexico, the iconic beer brand Corona hosted a groundbreaking event. With an annual influx of 750 million plastic containers into the ocean, the Plastic Fishing Tournament aimed to shed light on the severity of the problem and inspire meaningful change.

 
Event Highlights:
The Plastic Fishing Tournament, a brainchild of Corona in collaboration with New York agency We Believers, took place on June 12 in Mazatlán, a picturesque resort town in the state of Sinaloa. Local fishermen, in partnership with recycling company México Recicla and environmental organization MazConCiencia, enthusiastically participated in the event. Their mission: to retrieve plastic from the Pacific Ocean and turn the tide against the growing pollution crisis.

Results:
Over a span of four hours, more than 60 fishermen on 30 boats collectively removed an astounding 2.9 tonnes of plastic from the channel between Isla de la Piedra and the Urías estuary. This specific area had been significantly impacted by the waste left behind by tourists, as reported by the Mexican newspaper El Economista.

Recognition and Rewards:
To incentivize the participants, Corona and its partners offered generous cash prizes for the top plastic collectors. The boat that gathered the most plastic, a staggering 319kg, was awarded MX$15,000 (US$750). Second and third places received MX$10,000 (US$500) and MX$5,000 (US$250), respectively. All participating fishermen were recognized with medals, along with vouchers for utilities and utensils crafted from recycled materials, showcasing the potential for ocean cleanup to be a sustainable source of income for local communities.

Environmental Impact:
The collected ocean plastic will undergo recycling thanks to México Recicla, situated in Ecatepec – a municipality grappling with a high rate of femicides. Empowering women through economic independence, around 60% of México Recicla’s workforce comprises women. Since December 2020, the partnership between Corona and México Recicla has successfully collected over 5 million kg of plastic, further contributing to the fight against environmental degradation.

Empowering Local Communities:
Gustavo Lauria, co-founder of We Believers, emphasized the critical impact of plastic pollution and overfishing on small local fishing communities in Mexico. By encouraging fishermen to shift their focus from catching fish to collecting plastic, the initiative aims to create a new and sustainable source of income for these communities, illustrating the interconnectedness of environmental conservation and economic empowerment.

Conclusion:
Corona’s Plastic Fishing Tournament stands as a testament to the brand’s unwavering commitment to environmental stewardship. Beyond raising awareness, the event exemplifies a practical and impactful approach to addressing the plastic pollution crisis, offering a glimmer of hope for the ocean and the communities that depend on it. As we celebrate these efforts, it becomes evident that collective action is the key to preserving our oceans and securing a cleaner, more sustainable future.

Credits
Agency: We Believers, New York
Client: AB InBev
Campaign: Plastic Fishing Tournament
Production Company: Primo, We Doers

This campaigns is about:
Plastic Fishing Tournament, Ocean Pollution, Plastic Waste, Environmental Conservation, Sustainable Initiatives, Fishing Communities, Recycling, Eco-Friendly, Environmental Impact, Women Empowerment, Ocean Cleanup, Beer, Corona, Pacific Ocean, Plastic Containers, Eco-Conscious Events, Plastic Pollution Awareness, Community Engagement, Economic Independence, Environmental Stewardship, Plastic Collection, Creative Solutions, Marine Conservation, Green Initiatives, Plastic Recycling, Environmental Partnership, Social Responsibility, Tourism Impact, Ocean Sustainability.

They partnered with local Latin artists and restaurants in Miami to bring unique art to your door, all while supporting the vibrant community that keeps Miami alive.

Here’s how it works:
Order authentic Latin dishes to own exclusive art: They’ve partnered with seven Miami-based, well-known Latin artists, to celebrate their respective heritages. By ordering authentic dishes from local restaurants, customers can acquire unique local art. For example, a Peruvian restaurant will feature art from a Peruvian artist.

Credits
Advertising Agency: We Believers
Campaign: Art For Foodies
Client: DoorDash

The promotional video for the campaign was created by an advertising house called We Believers. It depicted how the campaign was executed in real-time without expediting the chances of a traffic hazard. The campaign resulted in a 63% increase in delivery orders for Burger King. The daily app download rate also increased a whopping 44 times. All in all, the Traffic Jam Whopper campaign helped Burger King become the number one fast food app in Mexico.
The brand has already announced an expansion plan for this campaign. The Traffic Jam Whopper is expected to be live in Sao Paulo, Shanghai, and Los Angeles very soon.

Credits
Title: The Traffic Jam Whopper
Brand/Client: Burger King Mexico/Global
Product/Service: Burger King Delivery

Agency: We Believers
City / Country: New York / USA
Chief Creative Officer: Gustavo Lauria
Executive Creative Director: Patricio Elfi
Creative Director: Santiago Luna Lupo
Copywriter: Gustavo Lauria, Santiago Luna Lupo
Art Director: Patricio Elfi
Head of art: Diego Grandi
Head of Production: Marcia Jaes
Chief Strategic Officer: Marco Vega
Head of Client Service: José Quijano
Account Supervisor: Juan Cano
Creative Coordinator: Lupita Alvarez
Development Coordinator: Pablo Salazar

Digital Development company: No Smoking
Head of digital development: Matias Aguilar
UX Designer: Gabriel Da Silva Valer

Production Company: Central Films
Director: Kane Kwick
Director of Photography: Jordi Planell
Executive producer: Paco Juarez/ Mauricio Francini

Editor: Diego Panich
Music House – Music Publisher: Pickle Music
Composer: Alexis Estiz
Sound Design and Mix: Dario Calequi
Music House Producer: Adriana Correa, María Ines Velez
Post Production/ VFX:
Central Films/ Patricia Guerra
Bonsai3/ Flavio Dumaine/ Swan Glacer

Tags:
Burger King dvertisements, Burger King, The Traffic Jam Whopper, We Believers, OOH Advertising, Best Outdoor Advertising Campaigns, Best OOH campaigns, Best Outdoor Ads