webchutney studios – Campaigns of the World https://campaignsoftheworld.com Best Advertising Campaigns & Creative Marketing Ideas Sat, 08 Sep 2018 09:46:00 +0000 en-US hourly 1 https://wordpress.org/?v=7.1.3 https://campaignsoftheworld.com/wp-content/uploads/2014/10/cropped-COTW_fav-2-32x32.png webchutney studios – Campaigns of the World https://campaignsoftheworld.com 32 32 No Po Po: Honk Less. Spread Peace. Earn Rewards https://campaignsoftheworld.com/tech-innovations/no-po-po-honk-less-spread-peace-earn-rewards/ https://campaignsoftheworld.com/tech-innovations/no-po-po-honk-less-spread-peace-earn-rewards/#respond Wed, 08 Jun 2016 07:56:26 +0000 https://campaignsoftheworld.com/?p=9317 No Po Po is a program that rewards people for not honking! Using a smart device and an app, you can keep a check on your honking usage and patterns.

The Problem

The incessant car honking on Indian roads is everything but music to our ears. Enough to knock out peace from our lives and send our frustration levels skyrocketing, honking is a problem that deserves immediate attention.
As Maruti Suzuki, someone who sends the maximum no. of cars on Indian roads, we feel it’s our responsibility to do something about the burgeoning problem.

The Idea – No PO PO

No Po Po is a device that counts and records the number of times you press
the horn. The lesser you honk, the more rewards you earn. So go ahead, honk less, spread peace and earn rewards!

To know more about No Po Po, visit www.nopopo.in

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Download App

Credits:
Chief Creative Technologist: Gurbaksh Singh
Advertising Agency: Dentsu | Webchutney Innovation Lab
Offered by Maruti Suzuki

]]> https://campaignsoftheworld.com/tech-innovations/no-po-po-honk-less-spread-peace-earn-rewards/feed/ 0 Cafe TC Liquor Ticker – The World’s First Ad Ticker on WhatsApp https://campaignsoftheworld.com/digital-campaigns/turquoise-cottage-the-worlds-first-ad-ticker-on-whatsapp/ https://campaignsoftheworld.com/digital-campaigns/turquoise-cottage-the-worlds-first-ad-ticker-on-whatsapp/#respond Thu, 28 Jan 2016 15:06:08 +0000 https://campaignsoftheworld.com/?p=7553 Ready to experience WhatsApp in a never-seen-before way? Say hello to Cafe TC’s #LiquorTicker – the world’s first ad ticker on WhatsApp!
They modified WhatsApp’s API to convert its status into a running ticker and profile pics into GIFs! From the revamped logo to the new menu to the exclusive offers, everything was showcased on this ticker. Through Facebook, Twitter and other collaterals, users were asked to add our number, look us up on WhatsApp and take a screenshot of an offer in order to avail it.

Credits:
Advertising Agency: Dentsu Webchutney, New Delhi, India
Chief Creative Technologist: Gurbaksh Singh
Copy Supervisor: Nitin Jain
Copywriter: Akshay Anand
Senior UI Designer: Govind Singh
Video Production: Akshay Raheja
Additional Credits: Hemant Kumar, Moosa Khan

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