One of the biggest changes facing the J&K population was the embargo on communications. The calendar is now heading towards the end of December. It has been more than 4 months since the ban. Residents of J&K have been living with limited mobile, landline, and internet connectivity. The average youngster in the state didn’t have access to the country’s as well as the world’s major happenings. After the return of SMS services in the area, Vice Asia came up with the world’s first Teletext news portal on SMS. This new platform called the 8-bit Journo condensed news from the last 4 months into immersive 8-bit news articles. Thereafter, lakhs of Kashmiris received crafted SMS updates. The residents of J&K caught up with all the major events that they missed out on. Moreover, this wasn’t made possible by some new futuristic inventions. Instead, a technology from decades ago brought about the birth of this revolutionary platform.

We feel that Vice’s 8-bit Journo served the residents of J&K with a humanitarian agenda. Our thoughts and prayers lie with our Kashmiri brothers and sisters transitioning into a new world order.

About Vice Media Group:
VICE Media Group is the world’s largest independent youth media company. Launched in 1994, VICE has offices in 35 cities across the globe with a focus on five key businesses: VICE.com, an award-winning international network of digital content; VICE STUDIOS, a feature film and television production studio; VICE on TV, an Emmy-winning international television network; a Peabody award-winning NEWS division with the most Emmy-awarded nightly news broadcast; and VIRTUE, a global, full-service creative agency with 21 offices around the world. VICE’s content has been recognized by the Academy of Television Arts & Sciences, Peabodys, Golden Globes, Sundance Film Festival, George Polk, Scripps Howard, PEN Center, Cannes Lions, Knight Foundation, American Society of Magazine Editors, LA Press Club, James Beard and Webbys, among others. VICE Media Group’s portfolio includes Refinery29, the leading global media and entertainment company focused on women; PULSE Films, a London-based next-generation production studio with outposts in Los Angeles, New York, Paris and Berlin; i-D, a global digital and bimonthly magazine defining fashion and contemporary culture; and Garage, a digital platform and biannual publication converging the worlds of art and design.

Credits
Vice Media Team
Sr. Growth Manager, VICE APAC: Sarvesh Jasuja
Editor-inChief, VICE APAC: Natashya Gutierrez
Audience Growth Manager: Pratik Patra
Associate Editor: Dhvani Solani
Staff Writer: Pallavi Pundir
Staff Writer: Shamani Joshi

Dentsu Webchutney Team
EVP & Branch Head: Nishi Kant
Executive Creative Director: Aalap Desai
Senior Vice President: Harsh Shah
AVP Strategy: Pragati Rana
Creative Director (Copy): Yash Kulshresth
Creative Director (Art): Ananda Sen
Senior Brand Strategist: Rohit Nair
Account Director: Rumi Behramkamdin
Group Head Copy: Sonia Gupta
Group Head Art: Aabhaas Shreshtha
Sr. Copywriter: Anirudh Venugopal
Sr. Visualiser: Devdutt Viz
Sr. Motion Graphic Artist: Sahil Chauhan
Associate Account Manager: Esha Bhivandker

Tags:
Dentsu, Webchutney, Vice Media, Article 370, Dentsu Aegis Network, 8-bit Journo, Jammu & Kashmir, Indian government, Internet, Innovation, Digital Innovation, Award Winning Campaign, Article 35A

The campaign is anchored around two key assets. A film that shows a jumpy little pup who is making the most of his human’s one hour in the kitchen, with a slightly disastrous but comical consequence. The second, an unique microsite www.onehourmore.in where he gives you tons of fun suggestions on how to use that additional hour. When you find a good tip from Coco, the website even allows you to add it to your calendar instantly, so you actually get around to doing it.

‘With the One Hour More films and microsite, we took a creative spin on the cliché of ‘a dog’s life’, to show that, if you really get down to it, there are ways to take an hour out in the day to do the things you love.’, said Ninad Gawhankar, Associate Creative Director at Dentsu Webchutney, Bangalore.

In the campaign, which we think will be willingly carried forward by Swiggy, Coco (on behalf of all pets) shows us that how angry it can get when ignored and how much it wants your attention and how much it loves you. Awwww. Swiggy is here to give you that #OneHourMore to spend time with Coco or your wife or your boyfriend or your favourite book while leaving the task of filling your tummy with delicious food on them.

We think that it’s obvious that most of us are short on time thanks to the fast-paced working lives (even at home) that we live. In this scenario, if someone can lend a hand to do the dishes without having us do the dishes (you know what I mean, pun intended there, well because we have more time now), he or she is welcome. In this case, it’s Swiggy. Do let us know in the comments as to what would you love to do with that #OneHourMore?

Credits-
Client: Swiggy
Campaign: One Hour More
Client team: Ashish Lingamneni, Lohith Ramachandra, Vaishali Sain
Creative agency: Dentsu Webchutney
Production: Dentsu Webchutney in association with Catnip Productions
Dentsu Webchutney Business: GD Prasad, Keerthi Kumar, Phani Kumar
Creative: Ninad Gawhankar, Angad Dutta, Pragya Sarin, Alisha Pereira
Production: Meharunnisa Sahib (Dentsu Webchutney)

Tags:
One Hour More, Swiggy Ads, Dentsu, Webchutney, Digital campaign, Digital Agency, Food

This digital campaign features three short and three long digital videos that throw light on what it means to be Friends First with your better half. The films are inspired by real-life stories from couples who share moments of honesty, vulnerability, companionship and mutual respect, representing how friendship is an extension of the love you share.

Talking about the campaign, Sujala Martis, Director, Consumer Marketing (PGI) said, “Our research has shown that ‘friendship’ is extremely aspirational in a couples’ relationship, both before and after marriage. Finding a best friend in your partner is rare, retaining friendship in your relationship even rarer. With this campaign, we aim to encourage couples to remember and aspire to be #FriendsFirst and mark this friendship day as your Platinum Day of Love.”

Commenting on this partnership, Pravin Sutar, Executive Creative Director, Dentsu Webchutney said, “Friendship should outlast other emotions in a couple’s relationship, but more often than not, it takes a backseat. Through #FriendsFirst, we are starting a conversation that highlights the importance of friendship in a relationship through highly relatable and alluring scenarios. We are asking viewers to ponder and eventually revisit this rare bond that once was the initiator of their relationship.”

Sharing his thoughts on the campaign, Senior Creative Director of Dentsu Webchutney, Aalap Desai said, “These films are full of reminiscences of incidents that might have happened in your married life. We are establishing how couples should see the bigger picture always. Friendship is the beginning of a relationship and giving it a lesser priority will open a crevice for unfavourable situations. The stories can’t be more real as we started the campaign with an interesting UGC leg to it. We asked users to share their friendship stories on our social media channels, handpicked the most poignant ones, and wrote the scripts accordingly.”

Bidisha & Anand’s Story

Sumera & Varun’s Story

Riya & Atul’s Story

Priyanka & Atul’s Story:

Arushi & Rohan’s Story

Aditi & Yash’s Story

Campaign Credits:
Brand: Platinum Day of Love
Campaign: Friends First (#FriendsFirst)
Agency: Dentsu Webchutney
Nish Kant: EVP & Branch Head
Pravin Sutar: Executive Director
Aalap Desai: Senior Creative Director
Harsh Shah: VP Client Servicing
Sumera Dewan: Senior Brand Strategist
Amrita Singh: Group Account Manager
Yash Kulshreshth: Associate Creative Director- Copy
Ananda Sen: Associate Creative Director- Art
Niharika Mishra: Art Director
Aabhaas Shrestha: Senior Art Director
Nityasya Belapurkar: Sr. Copywriter
Murli Thatipamula: Sr. Art Director
Deepali Hirwani: Sr. Account Executive
Production House: BubbleWrap Entertainment
Director: Karan Shetty
Executive Producer: Ketaki Surve
Producer: Richa Lal

Celebrating 4 Years – An Ode To Our Delivery Partners

Ashish Lingamneni, AVP- Marketing, Swiggy said, “On our 4th anniversary, we wanted to celebrate and thank our delivery partners whose efforts form a significant part of the Swiggy experience. The film beautifully captures their day-to-day experiences highlighting the hard work and passion put in by our modern-day superheroes.”

Commenting on the film, GD Prasad, Client Services Director, Dentsu Webchutney said, “the delivery partner is an important stakeholder in the Swiggy ecosystem, and our attempt was to make a heart-warming film; one that would put a smile on your face at their relentless spirit.”

In just 4 years, Swiggy has disrupted the food delivery eco-system in India. On its way, Swiggy has changed how India eats, how restaurants design their menus, and how companies can delight consumers. For millions of Indians, ‘Swiggying it’ is a way of life and behind the scenes, Swiggy’s army of delivery partners work tirelessly to make this happen, day in and day out.

The film is conceptualized and produced by Dentsu Webchutney in association with Artisan films.

Film Credits:
Client: Swiggy
Campaign: Swiggy Hunger Saviours
Client team: Ashish Lingamneni, Lohith Ramachandra, Swarnendu Mandal
Creative agency: Dentsu Webchutney
Creative: PG Aditiya, Ninad Gawhankar
Business: GD Prasad, Keerthi Kumar, Rahul Bajaj
Agency Producer: Meharunnisa Sahib
Production house: Dentsu Webchutney + Artisan Films
Director: Bibartan Ghosh
Music Director: Subhajit Mukherjee

The Problem

The incessant car honking on Indian roads is everything but music to our ears. Enough to knock out peace from our lives and send our frustration levels skyrocketing, honking is a problem that deserves immediate attention.
As Maruti Suzuki, someone who sends the maximum no. of cars on Indian roads, we feel it’s our responsibility to do something about the burgeoning problem.

The Idea – No PO PO

No Po Po is a device that counts and records the number of times you press
the horn. The lesser you honk, the more rewards you earn. So go ahead, honk less, spread peace and earn rewards!

To know more about No Po Po, visit www.nopopo.in

Download App

Credits:
Chief Creative Technologist: Gurbaksh Singh
Advertising Agency: Dentsu | Webchutney Innovation Lab
Offered by Maruti Suzuki

Credits
Advertising Agency: Dentsu Webchutney

Webchutney & Lia together came up with a beautiful Art and Technology this christmas.

When the carolers go missing, the carols must go on. Watch a few of Lia’s very cute fragrance dispensers perform “jingle bells”.
About Lia: Lia is a superior brand of aroma products, perfect in creating that fresh and festive ambience.

Brand: Lia
Campaign: The HoHoHo
Website: thehohoho
Advertising Agency: Webchutney

Lia Automatic Fragrance dispensers