Weber Shandwick – Campaigns of the World

The Bread Exam, a campaign teaching women to perform self-checks and detect early signs of breast cancer

COTW — Sun, 07 Aug 2022 05:28:58 +0000

The Bread Exam from British Islamic Medical Association and McCann Health has been developed to help tackle cultural taboos relating to intimate parts of the body.

1 out of 8 women has breast cancer. Yet, more cases could be detected early if more women are self-checked. Because we know how hard it can be to talk about breasts or cancer, traditional Lebanese baker Um Ali helps us demonstrate how to self-check in total respect of our culture and intimacy: kneading and pressing dough.

Award: Cannes Lions 2021 PR Grand Prix, Cannes Lions International Festival of Creativity

Credits
Advertising Agency: McCann Health, McCann Paris
Production Company: Satellite my love / Paris, Octopus, Craft
Client: Spinneys Supermarkets, Lebanese Breast Cancer Foundation
Tags: American University of Beirut Medical Centre, British Islamic Medical Association, Weber Shandwick, World Cancer Day, Breast Cancer

Breast Cancer Now: Love Hate Relationship

COTW — Mon, 09 Nov 2020 00:31:07 +0000

Breast Cancer Now: Our relationship with our breasts isn’t always straightforward.
For many of us, it’s a journey of discovery. From that moment we notice they’re there to that moment someone else notices too.

From that first bra to that first wrinkle or stretch mark. From those moments of pleasure to those moments of pain. And every emotion and experience in between.

Whatever relationship you have with your breasts. It’s important you check them regularly for signs of breast cancer.

Weber Shandwick and Anna Ginsburg have developed a new animation, ‘Love Hate Relationship’, to convey the different journeys, and accompanying emotions, women go on with their breasts; from pride and embarrassment as their breasts develop, to their breasts attracting attention from others, to breastfeeding and attending mammogram appointments.

Know more: www.breastcancernow.org/checkthem

Credits
Brand:
Production Company: Strange Beast
Producer: Amy Ashton
Senior Producer: Zoe Muslim
Executive Producer: Kitty Turley
Director: Anna Ginsburg
Animation: Anna Ginsburg, Harriet Gillian, George Wheeler, Sheetal Thankey, Matt Lloyd.
Animation Assistants: Laura Jayne Hodkin, Natasha Pollack, Maria Morris, Eloise Garlick, Sorrel Milne
Music composition: George Grinling
Executive Creative Director: Steve Back, Weber Shandwick
Associate Creative Director: Janelle Feliciano, Weber Shandwick
Social Director: Violette Verite, Weber Shandwick
Associate Director: Claire McPhillips, Weber Shandwick
Senior Manager: Jenny Wakeling, Weber Shandwick
Senior Associate: Katie Gunderson, Weber Shandwick
Project Manager: Stephanie Rock, Weber Shandwick
Strategy Director: Alex Ascensio, Weber Shandwick

This campaign is about:
Breast cancer awareness, education, Awareness Campaign, Film, Animation, Breast cancer awareness

Purina Street Vet: An innovative billboard capable of analysing dog urine

COTW — Wed, 28 Oct 2020 13:09:26 +0000

Purina Street Vet is the first digital billboard to transform a dog’s natural urge into a health check. We placed digital billboards in dog-friendly areas with high foot traffic. Pheromones were released from the billboard to attract dogs and invite them to pee on it. The urine was collected and directed to a sterile environment to be analyzed in 30 seconds. The billboard then displayed the results.

If potential signs of diabetes, kidney failure, urinary infection, or dietary imbalance were detected, Purina Street Vet suggested an appropriate Purina ProPlan product and encouraged owners to download the results, which could be brought to a veterinarian. Dogs just had to listen to their natural urges and let our unique billboard do its thing. Thanks to Purina Street Vet, monitoring a dog’s health is as easy as walking in the park.

Credits
Production Company: Craft, Eddy, Digital District
Director: Jefferson Lellouche (Craft), Mario Schiniotakis (Eddy)
Producer: Arnaud Lemens (Tv, Craft), Yaël Guetta (Tv, Craft), Isabelle Crechet (Sound, Craf)
Executive Producer: Jean-François Bourrel (Eddy)
Head Of Production: Yannis Cullaz (Craft)
Post Producer: Caroline De Génis (Craft), Didier Le Fouet (Digital District)
Assistant Producer: Juliette Paille (Craft), Charlotte Goguet (Craft)
Line Producer: Maud Folléa (Eddy)

Other
Pr: Weber Shandwick Paris
Ceo: Eloi Asseline
Strategy: Jean Paoli (Strategic Planner)
Account Director: Emilie Barrail
Public Relations: Dominique Laureau (Integrated Media Relations)
Senior Associate: Claire Rénier

Creative Agency
Creative Agency: Mccann Paris
Executive Creative Director: Riccardo Fregoso (President Creative), Julien Chiapolini
Creative Director: Cédric Astrella, Sébastien Boutebel
Art Director: Lauren Haberfield, Adriana Luzzatto
Copywriter: Clément Le Bars
Senior Art Director: Philippe Puech
Ceo: Bruno Tallent
Global Business Lead: Cédric Vanhoutte (VP)
Strategy: Erik Bertin (Deputy General Manager In Charge Of Strategy)
Strategic Planner: Caitlin Bishop
Motion Designer: Valentin Audubon, Karim Victorin

Client
Advertiser: Nestlé Purina Pet Care
Marketing Manager: Véronique Herman (Specialist)
Business Specialist: Pierre Durand (Business Unit Manager Specialist)

Sound
Sound Company: The Hot Line
Producer: Aline Bernard
Sound Engineer: Adrien Le Blond

This campaign is about:
McCann, Advertising campaign, Nestlé Purina Pet Care, Outdoor, OOH, Billboard, Health, Dogs