Lifebuoy – Bish Bash Bosh Bacteria

The impactful campaign communicates the importance of good handwashing habits to help reduce the spread of infection.

Childline: Nobody is Normal

Everyone’s different, so nobody is normal. But it can be tough if that makes you feel left out or alone. Childline is here for you, no matter who you are.

Paper Boat presents Hope, the Boat

Slack Teams Do Amazing Things — “Traffic”

MasterCard “By The Numbers”

Swiggy: The Fastest Food Delivery in Town

Nespresso On Ice. You’re just a sip away

Wimbledon: In Pursuit of Greatness

Android: Rock, Paper, Scissors. Be Together. Not the Same.

WhatsApp end-to-end encryption

This campaign is about:
Animated Ads, Best animation ads, Best animated films, 10 Best Animated Commercials, Creativity, Best Digital Films

WhatsApp uses cryptography to hide all the content of its messages. By doing that, it also hides cyberbullying.
Because of this, the law cannot be applied due to WhatsApp privacy policies. However there is another way that we can fight the bullies, which is to use mobile phone companies’ terms of service which stipulates that if the customer practices digital violence they may have their mobile phone service terminated.
All it takes is a submitted report via the terms against bullying tool. No personal information inputted will be made public, however it will be used by the mobile company in the processing against the bullying report.

Credits
Advertising Agency: White Rabbit Budapest, Budapest, Hungary
CCO: István Bracsok, Levente Kovács
Creative Directors: André Felix, Luis Paulo Gatti
Art Director: Luis Paulo Gatti, Kauê Barbosa Novaes, Shuzhan Yu, Marcos Mendes Tanaka
Copywriter: Daniel Bensusan, Rafael Bornacina, André Nunes Bueno, André Felix
Illustrator: Shuzhan Yu
WEB Developer: Lee Monteiro
Client Service Director: Levente Bálint
Account Director: Beata Stumpf
Account Manager: António Gonçalves
Production Companies: Canja Audio Culture, Monster Films

Tags:
Hungary, Education, White Rabbit, WhatsApp, Terms Against Bullying, Cyberbullying, Sexual Harassment, Social Media, Hacking, Monster Films, White Rabbit, Digital, Awareness Campaign, Cyber harassment, Facebook

The agency behind this is Mumbai’s Taproot Dentsu and the filmmaker Shirsha Guha Thakurta. There are 3 sixty-second films. And all show different real-time scenarios where rumors are spreading via WhatsApp and it needs to stop. One can use WhatsApp features like blocking the spammers who send such fake news and also exit groups that encourage misinformation for no reason.

We think that WhatsApp is no more just an app but has become an everyday integral part of many people’s lives. It means it has the ability to influence one’s thinking and thinking can lead to action. And nothing influences or instigates acts of violence and fraudulence like rumors. So this TVC rightly informs everyone to stop falling prey to such scams and spams and avoid spreading them for good.

Credits
Client: WhatsApp
Campaign: Share Joy, Not Rumors
Agency: Taproot Dentsu
Production house: Oink Films
Directed by: Shirsha Guha Thakurta

Tags:
Shirsha Guha Thakurta, TV campaign, Taproot Dentsu, TVC, Digital, Violence, Fake News, Social media, Facebook, WhatsApp group, Oink Films

1. Instagram over Snapchat and Twitter

2017 was a disappointing year for Twitter. Despite the big change of increasing the character count from 140 to 280, they didn’t see much increase in traffic and instead received backlash for letting go of their USP.
For Snapchat, it was a year when they lost badly to Instagram with Insta Stories gaining more traction and usage than Snapchat stories. Even the Live feature on Instagram provided them with an edge and they reported a record 800 million users every day.

Thus it is clear, that in the race of social media platforms, Instagram has an edge over two competing mediums and we can expect it to be the “go-to” social media platform of 2018.

2. Influencer Marketing is here to stay… and grow

For quite some time now, influencers have been gaining popularity as a marketing trend. Predominantly used on visual mediums like Instagram posts or YouTube videos, they are an efficient channel to start the conversation about brands. Studies suggest that in 2017, almost 84% brands opted for one or the other form of influencer marketing for their brands. With investments showing returns and consumers depending on feedbacks and reviews from their cherished influencer, this trend will become stronger in 2018.

3. Integrating Messaging Apps into Brand Communication

It is very commonly known that the most used messaging apps today are Facebook Messenger and Whatsapp. Consumer, the people, are increasingly becoming comfortable at platforms where they can chat and tell. We have chat messaging options in apps like Zomato, Pizza Hut, Asian Paints to name a few. This trend is here to stay with brands now even looking at chatbots to include in-built messaging platforms on their websites and/or apps.

4. We want Video

Video content catches attention, primarily because it is easy to comprehend and any form of information can be presented in this format. Swiggy has been using videos to show its collected statistics of food delivery habits, whereas social media site Buzzfeed has used video commentary to raise awareness about injustices ailing our society. With Live videos and 360-degree videos in the picture, there are literally hundreds of way in which brands are harnessing the power of on-demand video and related content.

5. AI is the Future

As per suggestions by Adobe, AI and specifically, the use of behavioral marketing is the next thing to watch out for. This means artificial intelligence will do the job of analyzing and interpreting huge scores of data and consumer habits and will accordingly churn out customized marketing messages to cater to each customer. This well help marketers to capture more customers in an efficient manner. It is also expected that the AI Chatbots will take over the app market soon.

This Article is related to:
Technology, Digital Trends, Latest technology, AI, Social Media, Buzzfeed, Integrating Messaging Apps, Instagram, Snapchat, Twitter, Influencer Marketing, Artificial intelligence, Facebook, Whatsapp, Zomato, Pizza Hut, Asian Paints, Digital Marketing

Whatsapp is the biggest messaging platform of the world. This platform has gained a lot of popularity in recent times and millions of users utilize this platform for different purposes. This Facebook owned platform has recently announced that they are going to withdraw support from BlackBerry and Nokia by the end of this year. Some of the platforms through which Whatsapp is withdrawing support are BlackBerry 10, Nokia Symbian S60, Windows 7.1, and Android 2.1 as well as Android 2.2. Giving reasons, WhatsApp said these operating systems don’t offer the kind of capabilities needed to expand its Features

“This was a tough decision for us to make, but the right one in order to give people better ways to keep in touch with friends, family and loved ones using WhatsApp,” the messaging giant said.

The messaging network suggested that users upgrade to a newer Android, iPhone or Windows Phone to keep using the service.

WhatsApp hitting a big milestone

Just weeks after the company was celebrating the 1 billion user mark, the news of WhatsApp canning BlackBerry came. Facebook CEO Mark Zuckerberg is very happy with the milestone, noting that the WhatsApp community has more than doubled since joining Facebook. Also since joining Facebook, the messaging app has added new features like calling to connect more people and dropped the subscription fee.

“There are only a few services that connect more than a billion people. This milestone is an important step towards connecting the entire world,” Zuckerberg concluded.

WhatsApp is giving up on BlackBerry Source