With the groundbreaking solution, autistic people worldwide can now access www.etisalat.ae and activate for free the ‘Etisalat Wider Web’ extension, which instantly transforms a standard web page into an autistic-friendly one.

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Credits
Advertiser: Etisalat
Campaign: Etisalat Wider Web
Advertising Agency: Impact BBDO, Dubai, United Arab Emirates

#Seemeasiam #TransDayOfVisibility #TDOV2021.

About UNAIDS
The Joint United Nations Programme on HIV/AIDS (UNAIDS) leads and inspires the world to achieve its shared vision of zero new HIV infections, zero discrimination, and zero AIDS-related deaths. UNAIDS unites the efforts of 11 UN organizations—UNHCR, UNICEF, WFP, UNDP, UNFPA, UNODC, UN Women, ILO, UNESCO, WHO, and the World Bank—and works closely with global and national partners towards ending the AIDS epidemic by 2030 as part of the Sustainable Development Goals.

Credits
Advertiser: UNAIDS
Campaign: The Mirror
Agency: FCB India
Chief Creative Officer: Swati Bhattacharya
Account Management: Vishakha Khatri
Account Planning: Kizie Basu
Creative Team: Gia Fernandes, Anusheela Saha
Digital Team: Vinesh Nandikhol, Roshan Shetty, Giamaria Fernandes, Aabhaas Worah,
Nikhil Fernandes, Ponnada Kulteja, Sukrit Sharma
Director: Shashank Chaturvedi
Producer: Robin D’Cruz
Singer: Sikander Kha

Breast cancer prevalence and mortality will increase in the next years. By 2025 there will be up to 2.5 million new cases and 800,000 deaths. Self-exam remains to be the best method to detect it early.” (WHO)

So, Nueva Mujer Magazine generated a digital symbol using the most visible and interactive geometric format on Instagram and hacking it to create the first Breast digital Touch Points.

Different shades of color represented different women were available to be downloaded, touched, swiped and pressed digitally to remind everyone about the simplicity of self-exam.

With this action, breasts became protagonists all across the digital platform that tends to ban them.

Credits
Advertising Agency: Maruri GREY, Quito, Ecuador

This campaign is about:
Breast self-examination, Breast Cancer Awareness Month, Digital Campaign, Instagram, Facebook, Social media, World Health Organization, Public Interest, Awareness Campaign

Our relationship with animals is broken. In factory farms and slaughterhouses, their bodies are turned into products, their individuality and suffering ignored. Our own global crisis makes clear just how interconnected our lives are, just how much looking after ourselves means looking after one another. As we hope for our new normal, animals in factory farms hope for theirs too. Together we can create a new normal for animals.

A voiceover narrating these official safety recommendations contrasts with real images of animals suffering, captured from Mercy’s investigations in factory farms and slaughterhouses.

The idea of the film is to remember that, like humans, these animals also hope for a “new normal”.

Visit Website

Credits
Advertiser: Mercy for Animals
Advertising Agency: Camisa 10, Rio de Janeiro, Brazil

The Welfare of Stray Dogs(WSD) has been carrying out mass sterilization programmes for street dogs since 1994, following WHO recommendations on rabies eradication and dog population control. It also conducts on-site first aid and vaccinations, and programmes on education and awareness and pariahs (Indies) for adoption.

WSD pioneered adoptions of Indies in 1995 and was also the first organisation in Mumbai to have adoptathons for getting Indies adopted.

If you wish to adopt an Indie, call WSD on 8976022838 / 9892974973

Source

Tags:
Awareness, Dogs, Vocal for local, Digital Film, Adoption Campaign

Credits:
Advertising Agency: Glow, Berlin, Germany

Source

Tags:
Public Interest, NGO, Awareness Campaign, Child Abuse, Child Sexual Abuse, Innocence in danger, Germany, Glow, Print Advertising, Print Ad, Creative Print Ad, Advertising

According to the “physical distancing” concept by the World Health Organization (WHO), GQ Apparel and Rabbit Digital Group designed GQ Limited Distance Edition Collection to encourage people to maintain a two meters distance from one another.

The collection includes a t-shirt and GQWhite™ mask printed with a special message that is readable under two meters to warns those who can read it to move further until they cannot. Translated into four languages, the letter size has been certified as visible within two meters for average eyesight by The Association of Thai Optometrists.

Besides the optical signal warning, the GQWhite™ Mask can also protect wearers with seven protective features: liquid-repellent technology, antibacterial 99.9% interior, and custom-fit adjustable strap.

Moreover, to remind the wearer to keep themselves safe from COVID-19, the T-shirt label also comes with care instruction on how to stay safe from the virus.

Together with the intention of the design to prevent the virus from spreading, the collection also aims to help to reinforce the medical support as all proceeds from the group will be donated to Ramathibodi Foundation to purchase respirators and medical equipment needed for the treatment of COVID-19 patients.

Credits
Advertising Agency: Rabbit Digital Group, Thailand
CEO: Sunard Thanasanaksorn
CCO: Noranit Yasopa
Deputy ECD: Papop Chaowanapreecha
Managing Director (PR): Jakrapong Kongmalai
Senior Art Director: Kajohnchai Rodklongtan
Graphic Designer: Benjaluk Deeyai
Producer: Potrawee Wichien
Photographer: Kanawat Jaiprom
Assistant Photographer: Pichayaporn Ritthidej
Post Production Team: Chris Junior Drabik, Naphat Saksitphiphat, Natnicha Chalermsingha
Media Buyer: Prattana Sridach

Tags:
GQ Limited Distance Edition, Design, Thailand, Fashion, Public Interest, NGO, GQ Apparel, Rabbit Digital Group, COVID-19, GQWhite™ Mask, Liquid-repellent technology, antibacterial, Coronavirus, COVID-19 Ads

Electro taste is the taste you feel when you electrically stimulate your tongue.
Electro taste has no nutritional value, but you feel taste.
This fork was designed to deliver electro taste to your taste buds, along with food.

The future of cooking starts here.
“NO SALT RESTAURANT” provides a five course meal using no salt at all.
NO SALT Cooking + ELECTRIC Seasoning, for Delicious Meals with SALT Flavor.

To Read More Click Here

Credits
Client: Ishii clinic
Agency: J. Walter Thompson Japan
Device Production: aircord
Film Production: AOI pro., DEMON PICTURES
PR: vector Group SIGNAL

Staff:
Creative Director / Copywriter / Planner: Kohei Kawasaki (J. Walter Thompson Japan)
Chief Producer / Planner: Tomohiko Nakano (J. Walter Thompson Japan)
Buisiness Director / PR Director: Riki Kawanami (J. Walter Thompson Japan)
Business Director: Yongbom Seo (J. Walter Thompson Japan)
Inventor: Hiromi Nakamura (JSPS Research Fellow (PD) at The University of Tokyo)
Technical Producer: Toshiyuki Hashimoto (aircord.inc)
Mechanical Design Engineer: Osamu Iwasaki (aircord.inc)
Product Designer: Tomofumi Yoshida
Fabricator / Fabrication Design: Maki Hitomi (aircord.inc)
Technical Operator: Seiya Nakano (aircord.inc)
Photographer / Film Director (Teaser): Yasuyuki Kanazawa (DEMON PICTURES CO.,LTD.)
PR Producer: Wataru Amano (vector Group SIGNAL, Inc.)
Art Director: Toshihiro Sekiguchi (J. Walter Thompson Japan)
Copywriter: Kaoru Yabe (J. Walter Thompson Japan)
Film Producer: Hisaya Kato, Kazuki Utagawa (AOI Pro. Inc.)
Production manager: Takuya Utsumi (AOI Pro. Inc.)
Film Director: Takehiko Nishizawa (LIGHT THE WAY)
Cinematographer: Misaki Hikosaka (Freelance)
Cooking: Chiho Imanishi (Ishimori studio)
PR Director: Toru Nonaka (vector Group SIGNAL, Inc.)
PR Assistant Director: Yuki Kobayashi (vector Group SIGNAL, Inc.)
Media Promoter: Miki Isogai, Rieko Matsunaga, Junko Morinaga (vector Group SIGNAL, Inc.)
Hair&make: Aya Sumimoto (GiGGLE)
Model: chagu (la farfa)
Graphic Designer: Yoshiro Nakamoto (J. Walter Thompson Japan)
Web Developer: Kazuyoshi Kato (J. Walter Thompson Japan)

The film starts from the POV of a 14 year old crying girl, who is worried about her dignity and safety. She tells her father, who is the epitome of protection and care, “#DearDaddy, I will be called a wh*re”, highlighting the gravest problem of mental and physical abuse that has knowingly or unknowingly been inflicted on women and girls in the global society. And most of which goes unnoticed.

What starts as a joke in the teenage years in college (calling girls a wh*re, sl*t or other expletives) don’t just remain that. They have far more negative ramifications on the minds of teens and adults who say it and the ones who have to listen it as well. The throw away comments, the jokes all add up to the misery of girls who experience all forms of abuse in their everyday life, right from unwarranted physical touch to verbal abuses. And if that is not stopped, nobody can protect the girl, even her dad.

The video goes on to highlight how even the father in his college days had once jokingly called one of the girls, a ‘wh*re’. While he may not have meant it totally (yes, that’s how we defend verbal expletives, don’t we?) there are things that shouldn’t be treated as jokes. Ever.

As per the reports by WHO, 1 in every 3 women worldwide experience cases of physical or mental abuse, usually from a male partner, and for that to stop, everyone has to show zero tolerance for violence against women. It should start right away- from the first day, when someone calls a girl, a ‘wh*re’. Because it isn’t a joke, it’s the foundation of deeply engraved culture that says ‘it’s ok’, ‘it’s just a joke’ when clearly, it isn’t. Never tolerate violence against women – say it loud. That’s what the video has to say and it has already been watched by millions of people across the globe.

What’s your take on it? Have a look and share your comments.

Contributors:
Schjærven Advertisng Acency
Gry Sagvolden, Copywriter
Jens Gundersen, Art Direction
Knut Røse, Client Director
Mari Kristina Skaar Gjelstad, Project Manager
Jens Irvung, Graphic Design
Marianne Blindheim Eriksen, Content Manager
Pål Østen Rygh, Developer
Sarah McDonald, Norwegian voice/ English voice

Tangrystan Film Poduction
Beate Tangre, Producer
Nina motzfeldt, Project Manager
Gry Sætre, Producer
Jakob Strom, Producer and Director
Tormod Berge, Finishing
Alexan Magnusson, B-foto
Henrik Bel Gaied, Production Manager
Sarah Grey, Producer
Henrik Bellan, Production Manager
Nina Hobert, Composer and Swedish voice
Andres Rignell, Cinematographer
Alexan Magnusson, First assistant camera
Ola Ohlsson, Editor (Chimney)
Ole Marius Elvestad, Second Unit Tilt Drone
Christian Rudheim, Locationfinder
Sabina Törnberg, Colorist (Stopp)
Mattias Eklund, Sound (Chimney)
Christoffer Glans, Camera/First assistant camera
Johanna Louise Hügle, Mobil camera/actriss

Clockwork Postproduction
Gard Andreassen, Agency Producer
Hannah Hunter, Post Producer
Vårin Andersen, Cut
Andreas Aanerud, Media Manager
Ronny Aagren, Online and Cut
Semming Haraldsen, Sound design

CARE Norway
Hilde Vanvik, Marketing and Communications Manager
Therese Leine Søgård, Project Manager and Communications Advisor

Thank you to Artistgruppen, c/o Jones och Fröken casting for helping out with the casting.
And to all the actors, THANK YOU.

The campaign is supported by NORAD, the Norwegian Agency for Development Cooperation.