Introducing the first bra that is truly kind to women; Womankind by Berlei

The integrated campaign is supported by a social movement #boobtruth which aims to highlight the the painful, awkward, uncomfortable and funny realities behind bras.

Credits
Category: Clothing
Client: Berlei
Agency: The Monkeys
Production Company: Revolver/ Will O’Rourke & Somesuch UK
Director: Kim Gehrig
Editor – Elise Butt, Trim London
Post Production – Fin Design & Effects
Sound Design – Simon Kane, Song Zu

This campaign is about:
Advertising Standards Board, Social Movement, Bra, Advertising, Marketing Campaign, TV Commercial, Fashion, Award winning Campaign, Clios, Digital Film

Titan Raga has become synonymous with clutter-breaking and thought-provoking campaigns and has narrated compelling stories on the evolved Indian Woman. Staying true to their brand persona, the latest campaign by Titan Raga conveys a strong message on the choice of motherhood.

Reaffirming the campaign message of ‘Khud Se Naya Rishta’, the TVC emphasizes that motherhood is a desired choice and not a sacrifice. Conceptualised by Ogilvy, the ad film has been directed by Vinil Mathew of Breathless films.

The TVC is set at a beautiful baby shower. We see a young mother-to-be speak from her heart about the kind of mother she aspires to be. She starts off with the traditional things she will not follow, often defined by society as traits of a ‘good mother’. Rather, she appreciates her own mother for being unconventional – a woman who did not give up on her life, aspirations and passions. And for that very reason, her mother is her role model, teaching her to love her life as much as she will love her newborn baby.

Sirish Chandrashekar – Marketing Head, Titan watches said – “Titan Raga’s brand films have always reflected the Modern Indian woman’s progressive views through contexts that are relevant to her life. In this film, we explored the evolving codes of motherhood. It is about living your life fully, without being judged and knowing that being a mother is not a sacrifice, but a choice.”

Azazul Haque, Executive Creative Director, Ogilvy & Mather, said “In the new campaign, the Raga woman questions the established definitions of motherhood. We wanted to pick an insight, a subject of conversation that’s relevant to majority of modern Indian woman. The story of a young mother, inspired by her own mother who has redefined motherhood looked emotional, touching and yet an extremely strong narrative to communicate what Titan Raga stands for.”
Over that last few years, Titan Raga has become synonymous with the progressive mind-set of our modern Indian woman. The brand has addressed pivotal topics of discussion in the larger conversation about women and femininity like career, marriage and gender biases at the workplace with its #KhudSeNayaRishta, #HerLifeHerChoices and #BreakTheBias campaigns.

Credits
Agency:
Brand: Titan Raga
Created by: Ogilvy & Mather, Bangalore
National Creative Director: Rajiv Rao
Executive Creative Director: Azazul Haque & Mahesh Gharat
Creative Supervisor: Cynthia Unnikrishnan
Senior Vice President and Head of Advertising – South: Tithi Ghosh
Account Management: Sindhu Menon, Akshatha Poojari, Shivani Agarwal
Planning: Sreenesh Bhat, Abigail Dias
Agency Producer: Rajib Baruah

Production:
Production House: Breathless films
Director: Vinil Mathew
Producer: Swadha Kulkarni
Director of Photography: Ravi K Chandran
Music: Subhajit Mukerjee
Cast: Meher Mistry, Sreekanth Das, Purnima Rathore, Mayank Dwivedi
Post Production Head: Kunal Suvarna

#DurgaPuja #DoALittleGood

What does the video have to say?
1. The video is not just about wishing Durga puja but display the place of women in today’s world.
2. It truly reveals that today, our daughters have become courageous and are taking charge of all most everything and in every field.
3. Most importantly, to make both of these happen, every girl in the video is shown in the same posture where we see Durga in the position taking charge.
4. This, one-minute video on the same side reveals the power of the electrical products of the company that is currently ruling in the every frame of the world.

On the whole, this video is the best compilation of depicting the maturity of the product, wishing its customers and sending a social message as well. For the same, it can be truly said that not just the companies are concerned about their sales but are also concerned about the likes and happenings of the current world. Such efforts not only give a push to sales but also develop a bond between the company and its consumers.

The ad film conceptualised by Contract Advertising
Client: Orient Electric

Dove chocolate’s ad is very appealing because of the following reasons:

● It shows how it makes life refreshing and worth living
● It transcends through all age groups
● The happiness of eating chocolate is reflected in the happiness of everyday life
● The choice of track is perfectly aligned with the theme of advertisement

Credits
Agency: BBDO New York
Client: Dove
Chief Creative Officer: David Lubars, Greg Hahn
Executive Creative Director: Susan Golkin
Creative Director: Alessandro Fruscella
Creative Director: Giovanni Settesoldi
Director of Integrated Production: David Rolfe
Group Executive Producer: Amy Wertheimer
Producer: Jessica Jacklin
President: Kirsten Flanik
Global Account Director: Susannah Keller
Group Planning Director: Annemarie Norris
Planning Director: Alaina Crystal
Senior Communications Planner: Sean Stogner
Senior Account Director: Lisa Piliguian
Account Director: Ashley Gill
Account Manager: Aparna Joshi
Talent Manager: Bernadette Naughten
Business Manager: Paul Cisco
Music License: The Marketing Arm
Music Licensing: Brad Sheehan
Production Company: Park Pictures
Director: Vincent Haycock
Co-Founder/Executive Producer: Jackie Kelman Bisbee