In a bid to catalyze a transformative shift in the construction industry, Publicis Brazil, in collaboration with the Women in Construction Institute, has launched a groundbreaking initiative ‘People at Work’ on this year’s International Women’s Day. With women accounting for just one in ten construction workers, there’s a pressing need to address the gender disparities entrenched within this historically male-dominated sector. This article delves into the initiative’s objectives, impact, and how you can contribute to fostering a more inclusive work environment in construction.

Promoting Inclusivity:
At the heart of the initiative is the endeavor to promote equality and inclusivity within the construction workforce. By replacing the conventional “Men at Work” signs with the more inclusive “People at Work” version, the initiative aims to challenge gender biases and dismantle prejudiced behaviors that have long permeated the industry.

Empowering Women:
Central to this initiative is the pivotal role played by the Women in Construction Institute. Since its inception in 2006, this Brazilian organization has been instrumental in empowering and including women in the construction sector. Through a myriad of courses, training programs, and qualification workshops, the Institute has directly empowered over 6,000 women and indirectly impacted the lives of 60,000 more, providing them with new perspectives on work and catalyzing sector-wide transformation.

Encouraging Industry Adoption:
In addition to the symbolic signage change, the initiative encourages widespread adoption of the new signage layout. Construction companies, printing businesses, and other industry entities are urged to embrace the shift towards inclusivity by adopting the new signage and contributing to the dismantling of stereotypes that hinder progress towards gender equality in construction.

Call to Action:
You too can be a catalyst for change! Show your support for People at Work by signing the online petition to establish the new signage as a legal standard on construction sites nationwide. Your signature will contribute to creating a more equitable and inclusive work environment for all. Join us in paving the way for gender equality in construction!

Conclusion:
As we commemorate International Women’s Day, let us seize the opportunity to champion equality and inclusivity in every sphere of society. The initiative spearheaded by Publicis Brazil and the Women in Construction Institute represents a significant step towards realizing this vision within the construction industry. Together, let’s strive to create a future where every individual, regardless of gender, has equal opportunities to thrive and succeed.

 
 
As Peru has one of the highest rates of the gender wage gap in Latin America (29.6%), Scotiabank, one of the largest banks in Peru, made a public commitment to change this. With the help of Wunderman Thompson, Peru, and on the occasion of International Women’s Day, Scotiabank surprised all its female clients who opened a Payroll Account on March 9 with an equal salary, generating an immediate buzz.
 

 
Each female client received an additional 29.6% salary, equivalent to the gender wage gap in the country, with the bank’s currency, Scotia Points, bonus points that can be used as real money to purchase or redeem on products and experiences. To determine this additional salary, the bank developed an algorithm comparing female client salaries with a man’s, considering variables such as age, occupation, education and geographic location.

Credits
Agency Network: Wunderman Thompson
Holding Company: WPP Group
Client: Scotiabank
Tags: Peru, Finance, Scotiabank, Equality Campaigns, International Women’s Day, Women’s Day Campaigns, Women’s Day Ads

We share the vision that these big brands presented this year, and feel grateful to be a part of the voice that supports gender equality. Happy International Women’s to all members of the fairer sex!

Lotte Choco Pie

Flipkart Seller Hub

Olay India

Netflix India

BMO Community

Mindspace

Bank on Equality – Scotiabank Peru

Nykaa

Tags:
International Women’s Day 2020, Women’s Day Ads, Women’s Day campaigns, Best Digital Campaigns, Gender Equality, Women Empowerment

When a company touches the lives of over 5 billion people around the world, the potential to do good is profound. The people we serve expect more from brands and companies — to do more for society as well as their businesses. According to EBiquity 2018 survey, 9 out of 10 millennials & GenZ-ers expect brands to take a stand on social & environmental issues. They expect brands to be a ‘force for good’. This is a significant shift to what was expected from brands a decade ago.

6 months ago, Gillette, a brand that has become synonymous with men and masculinity over generations, took a powerful stand to advance a more modern, positive vision about what it means for men to be the best that they can be and to set a positive example for the next generation. Our “The Best Men Can Be” a film created a worldwide debate. The effort is much more than one video – it is a brand commitment to spark and contribute to positive change through our voice as an advertiser and our actions as a brand and a company.
 
We are embarking on this journey in South Africa – powerfully expressing our brand purpose to groom the next generation of men. 9 August is Women’s Day in South Africa, and this year, Gillette is paying tribute to the women who are grooming a new generation of South African men.

Gillette celebrates the father-son relationship through its advertising, globally. After all, it is the father who helps the boy learn how to shave.

However, two out of three South African children are raised without their father. When fathers are not involved, boys can’t turn to dad for advice. It is often the women who step up and become a father-figure. Gillette is saluting these unsung heroes. Our Gillette Women’s Day Tribute shares the true story of Gogo Nozizwe, who raised her grandson Akhona by herself. Through her story & her sacrifice, we honour millions more like her who are grooming a new generation of men in this country.

#GogoNozizwe – A Women’s Day Tribute | Gillette

We all have a role to play in shaping a new generation of South African men – and WE ARE TAKING ACTION. We are proud to announce Gillette’s partnership with The Character Company- a non-profit organisation whose mentorship programmes guide young boys into becoming the best men they can be. Visit website to learn more: Gillette.co.za

#GogoNozizwe #GilletteWomensDay #TheBestMenCanBe #WomensDay

Tags:
Women’s Day, Gillette, Women’s Day Campaigns, Women’s Day Ads, Women’s Day 2019

The problem is this. Unfortunately, most languages are infused with words that create a sense of inequality. In other languages too like French, certain words as nouns only have a male connotation. This looks small but affects the way we picturize big time. Like what comes to our mind when we read policeman, a man of course. ElaN languages also challenge and encourages Google to Translate and iTranslate to follow suit.

It seems that ElaN languages want to turn this gender-biased world into a gender-neutral world by ending the unconscious and subconscious influence of such biased words on a person’s mindset, attitude, and behaviour. We feel that this is very factual because words do influence us and if there’s a technology that helps us to choose words that direct our intellect and our emotional state in the right direction then it will bring a positive and much-needed change the world needs. Equality will prevail

Breaking Gender Biased Language – The Unbias Button | #BalanceforBetter

Credits:
Campaign: The Unbias Button
Client: ElaN Languages
CEO: Robrecht Belien
Business Development Director:
Communications Officer: Stijn Phlix

Agency: J. Walter Thompson Amsterdam
Creative Partner: Bas Korsten
Creative Director: Friso Ludenhoff
Creative Director: Maarten Vrouwes
Director / Sr. Art Director: Tunchan Kalkan
Creatives: Marius Gottlieb, Jasper Korpershoek
Director / DOP: Robert Harrison
Digital Strategy Director: Wybe Sallows
Concept producer: Charlotte Lilly
PR Director: Jessica Hartley

Production:
Editing, Motion Graphics & Sound Design: Tim Arnold
Voice-over: Hannah Whitely

Tags:
Public interest, JWT, Amsterdam, ElaN Languages, ElaN languages The Unbias Button, J. Walter Thompson, Translation organisation in Belgium, unbiased translations, gender-neutral, International Women’s Day 2019, Happy Women’s Day, Women’s Day Ads, Women’s Day campaigns, International Women’s Day campaign, Motion Graphics, best online translation tools, Digital Marketing Campaign, google translate, iTranslate, Technology

Budweiser is also promoting its partnership with #SeeHer, an industry effort to improve how women are portrayed across all advertising.

Revisiting the embarrasing work of half-century ago. Sexist Old Ads for Women’s Day

Credits
Client: Budweiser
Group Vice President, Core & Value: Ricardo Marques
Vice President, Marketing: Monica Rustgi
Senior Brand Director: Madison Pietrowski
Senior Brand Manager, Digital: Marni Hamberg
Brand Manager: Hayley Kahn
Senior Media Manager: Erica Biancalana
Archives Director: Tracy Lauer
Agency: VaynerMedia
Chief Creative Officer: Steve Babcock
Group Creative Director: Adam Lock
Creative Director: Todd Bradley
Associate Creative Director: Harrison Barron
Associate Creative Director: Jes Vallee
Senior Copywriter: Chelsea Furlong
Art Director: Casey Burke
EVP: Nick Miaritis
VP, Group Account Director: Joe Leotta
Account Director: Alex Slavin
Account Executive: Donald Spampinato
Project Manager: Katherine Penland
Chief Production Officer: Aaron Kovan
Agency Executive Producer: Cassandra Reuter
Art & Illustration
Illustrator “This Calls For A Budweiser“: Heather Landis
Illustrator “Where There’s Life… There’s Bud“: Nicole Evans
Illustrator “She Found She Had It All“: Dena Cooper

Source

Tags:
Mad Men era, International Women’s Day ads, Women’s Day Campaigns, Happy Women’s Day, Women’s Day ads 2019, Budweiser, VaynerMedia, Budweiser campaigns, Illustrator, sexist ads, Print Campaign, Print Advertising, Print Advert, Budweiser Print Ads, Beer Ads, Beer campaigns, International Women’s Day campaigns

Your househelp made your pregnancy as simple as possible.
She made your home a better place. During her pregnancy, it’s time to make her feel at home too. This Women’s Day, give your Help, the help she deserves!

Every day is a new experience when you are pregnant!
Help your maid experience the joy of pregnancy by telling her what changes her body goes through week after week.

It’s time you return the favour! #YourSecondHome #HappyWomensDay

Credits
Advertising Agency: ADK Fortune Team, India
Managing Partner: Subroto Pradhan
NCD: Akashneel Dasgupta
Creative Director: Ravi Shankar Mishra
Account Management: Shruti Negi, Itee Gupta
Production: RBF Productions Team
Director: Tathagata Singha
Producer: Rajesh Bhanushali

Tags:
Film, India, Pharmaceutical, Mankind Pharma, ADK Fortune, Pregnancy, Prega News Ads, Your Second Home, Women’s Day 2019, Women’s Day Ads, Women’s Day campaigns, Prega news Women’s Day, Digital Film, TV commercial, International Women’s Day campaigns

With women empowerment as the intended purpose, a Wall Street firm called State Street Global Advisors gave birth to the idea of ‘Fearless Girl’. The seemingly simple concept manifested itself in the form of a bronze statue of a daring young girl facing the iconic Charging Bull Statue in the financial district of Manhattan, New York City. The statue called for increased representation of women in the boards of companies. Further, State Street Global Advisors even had statistics to justify their creation. In the firm’s own words, ‘Fearless Girl’ was born on 8th March 2017 (International Women’s Day) as a symbol of female leadership for today and tomorrow. Alongside the statue’s creation, a digital promotional video detailing on the statue’s inauguration also made its way to the internet. It was created by the Interpublic Group’s McCann.

The Journey

It didn’t take long for the Fearless Girl to catch the public eye. With the creation of a dedicated fund that rewarded companies with higher female leadership, SSGA paved the way for its female-centric activism. With major news channels like MSNBC, Channel 2, CBS New York, and many more covering the phenomenon that ‘Fearless Girl’ had become in a short time, subsequent milestones paved way for themselves. Within 12 weeks, the little bronze girl of Manhattan conjured 4.6 Twitter impressions, 745 million Instagram impressions, and the unique status quo of being 1 out of the 6 statues in New York dedicated to women. The fact that even Mayor Bill De Blasio championed for the ‘Fearless Girl’ further added to its recognized status as an iconic symbol of women empowerment. The massive bubble of recognition encompassing SSGA’s Wall Street statue eventually turned into a change.org campaign. The petition to make the Fearless Girl permanent ended up amassing way more than the required number of signatures.

The Impact

Every major online publication in New York complimented the ideal that lives as the core of the ‘Fearless Girl’. Some of the big names that endorsed SSGA’s symbol of girl power include Forbes, CNN, Vogue, Le Monde, The Times, Handelsblatt, The Huffington Post, The Telegraph, Los Angeles Times, The New York Times, The Guardian, The Boston Globe, and USA Today. With it being more than a year since the inauguration of the bronze statue, statistical figures detailing about its impact have surfaced on various sources. The investment firm behind the birth of the girl without fear claims that 152 companies have added women to their all-male boards over the course of a year. However, a broader view of the performance of SSGA’s activism can be obtained from the fact that out of a total of 750 companies that were called on, 511 remained untethered. Apart from the 152 publicly-traded companies showcasing visible results, 34 agreed to work on improving their workplace gender diversity. On the other end of the pool, the well-intentioned face of the ‘Fearless Girl’ has also been subjected to some harsh criticism. Those most critical of the initiative have flat-out branded it as an act of “corporate feminism”. Some have even termed SSGA’s goal of creating more female leadership in Wall Street tyrannical. SSGA was further labeled a hypocritical entity for the existence of pay-biases based on gender in its own house. However, one of the company vice-presidents, Lynn Blake, discredited with the methodology of the findings. In short, the idea behind the Fearless Girl made its way into the hearts of the public and acted as a source of strength for women all over New York City. How things played out inside the closed doors of various institutions on Wall Street is yet another story; one with a translucent ending.

The Future

For more than one year, the Fearless girl has marked its righteous place on Wall Street, right next to the iconic Charging Bull. However, Mayor Bill de Blasio announced that both the statues will experience relocation by the end of 2018. As the New York Times said in their coverage of the ‘Fearless Girl’ story, she reminds you that while marching is important, sometimes you can make a difference by standing still. Apparently, the image still sits well in the minds of New Yorkers.

Bottomline

The Fearless Girl is scheduled to move to a new home, but nonetheless, she’s here to stay!

This article is about:
International Women’s Day, State Street Global Advisors, Fearless Girl, Wall Street, Outdoor, United States, Public Interest, NGO, Women’s Day campaigns, McCann, New York, Charging Bull, Grand Prix award, Cannes Lions Festival of Creativity, McCann Worldgroup, Women’s Equality, Gender Equality, Cannes Lions, Onground campaign, Best outdoor campaigns, Creativity, Inspiring

On the occasion of Women’s Day, travel marketplace ixigo is encouraging women to leave behind all stigmas and travel without any apprehensions. With the video: #RukJaanaNahi, brand is urging women to go out there and embrace the joy of travel. This will change the way people perceive travel for women in India.

Though travel is an essential part of each one’s life, women in India have been subjected to various forms of taboo surrounding travel. Women have always had to hear phrases such as – Log kya Kahenge?’, ‘Shaadi ke baad Jaana!’, ‘Kya karogi jaake?’ etc. from people around them. This video is ixigo’s way of bringing to the forefront the reality of this situation.

Commenting on the campaign, Aloke Bajpai, ixigo CEO & Co-founder said, “This women’s day, our endeavor is to educate people about the stigma that is limiting women to experience the joy of travel. Our video strikingly highlights the true experiences of women being subjected to various taboos that are attached to travel, especially in India. We want women to break free from apprehensions and make travel a part of their lives. We would love for all women to become a part of this revolution. Tell us about instances when you had to compromise on travel plans, and also how you overcame the hurdles! Use #RukJaanaNahi @ixigo while posting on Twitter. You could also join the conversation on Facebook.”

Taking this one step forward, ixigo is also addressing the problem of women having to face poor hygiene and sanitation while travelling. ixigo has partnered with Pee-Buddy to help out women by providing them with the perfect solution. ixigo will be giving out free ‘Travel Hygiene Kits’ to women travellers on Women’s Day.

About ixigo:
Launched in 2007, ixigo is India’s leading travel marketplace, connecting over 80 million travellers to over 100 travel suppliers and OTAs. ixigo aggregates and compares real-time travel information, prices & availability for flights, trains, buses, cabs, hotels, packages & destinations. ixigo’s vision is to empower every traveller with trustworthy & personalised travel recommendations. It has received several awards including the TiE-Lumis Entrepreneurial Excellence Award, the NASSCOM Top-10 Emerge Award, and the Phocuswright People’s Choice Runner-Up award for Travel Innovation. ixigo’s investors include Sequoia Capital India, Fosun RZ Capital, SAIF Partners, MakeMyTrip & Micromax.

This Ad is related to:
ixigo, NASSCOM, Aloke Bajpai, Women’s day Campaigns, Stereotypes, Travel, International Women’s Day, Ad campaign, Digital Campaign, Travel marketplace

Postpartum Depression is a harsh reality. But we can extend our support to all the mothers going through this phase and help create a welcome home, outside their home.
#YourSecondHome #HappyWomensDay #Preganews

What is postpartum depression?
Postpartum Depression (PPD) is a condition that is associated with childbirth. Studies suggest that postpartum depression can start any time during the first year of having a baby.

Tags:
Women’s Day Campaigns, Women’s Day Ads, Women’s Day 2019, Best ads on Women’s Day, Postpartum Depression, Women’s Day Digital Campaigns, Prega News Ads, Prega News campaigns, Happy Womens Day