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	<title>women&#8217;s rights organisation &#8211; Campaigns of the World</title>
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		<title>The Gender Salary Experiment by Terre Des Femmes</title>
		<link>https://campaignsoftheworld.com/ooh-campaigns/gender-salary-experiment/</link>
		
		<dc:creator><![CDATA[YWwV268TPqrxQUV5]]></dc:creator>
		<pubDate>Sun, 07 Nov 2021 06:36:27 +0000</pubDate>
				<category><![CDATA[OOH Campaigns]]></category>
		<category><![CDATA[Award-Winning]]></category>
		<category><![CDATA[Europe]]></category>
		<category><![CDATA[Gender Inequality]]></category>
		<category><![CDATA[Gender pay gap]]></category>
		<category><![CDATA[Gender Salary Experiment]]></category>
		<category><![CDATA[Germany]]></category>
		<category><![CDATA[Jung von Matt Group]]></category>
		<category><![CDATA[Jung-von-Matt]]></category>
		<category><![CDATA[Non-Profit Organisation]]></category>
		<category><![CDATA[outdoor campaign]]></category>
		<category><![CDATA[public awareness]]></category>
		<category><![CDATA[Public Service]]></category>
		<category><![CDATA[social experiment]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[Society]]></category>
		<category><![CDATA[Terre des Femmes]]></category>
		<category><![CDATA[The Gender Salary Experiment]]></category>
		<category><![CDATA[transgender]]></category>
		<category><![CDATA[women's rights organisation]]></category>
		<guid isPermaLink="false">https://campaignsoftheworld.com/?p=25009</guid>

					<description><![CDATA[The Gender Salary Experiment campaign created by Terre Des Femmes is a dramatic&#8230;]]></description>
										<content:encoded><![CDATA[<h3>The Gender Salary Experiment campaign created by Terre Des Femmes is a dramatic proof of the gender pay gap. Different gender, different salary, same person.</h3>
<p>The average salary difference between men and women is referred to as the gender pay gap. According to the Federal Statistical Office of Germany, women earn 21% less than men on average.</p>
<p><a href="https://campaignsoftheworld.com/wp-content/uploads/2021/11/gender-salary-experiment.jpg"><img fetchpriority="high" decoding="async" src="https://campaignsoftheworld.com/wp-content/uploads/2021/11/gender-salary-experiment.jpg" alt="The Gender Salary Experiment by Terre Des Femmes, Campaigns of the world" width="2400" height="1697" class="alignnone size-full wp-image-25010" title="The Gender Salary Experiment by Terre Des Femmes 2"></a></p>
<p>There is an unadjusted and adjusted pay gap. The latter takes into account the structural differences regarding the employment of men and women. For example, women are more likely to work in social, lower-paid occupations, work part-time more often and are less likely to have managerial positions.</p>
<p>The adjusted pay gap is 5.5%. Hence, the pay gap in Germany is vast compared to other European countries, with only Estonia and the Czech Republic having a more significant difference.</p>
<p><iframe width="100%" height="480" src="https://www.youtube.com/embed/jmetx5pXvVQ" title="YouTube video player" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture" allowfullscreen></iframe></p>
<p>Jung von Matt/SAGA and Terre Des Femmes’s Gender Salary Experiment proves that gender plays a much bigger role than one would care to admit. In the world’s first, the non-profit organisation sent three transgender people to a job interview twice: once as a man and once as a woman. Two almost identical resumes were developed so that the “two” candidates bring the same skills and experience to the table. The interviews were filmed with hidden cameras, showing how women are treated differently than men, especially regarding their paycheck.</p>
<p><strong>Credits</strong><br />
Campaign: Gender Salary Experiment<br />
Advertiser: <a href="https://campaignsoftheworld.com/tag/terre-des-femmes/" target="_blank" rel="noopener">Terre Des Femmes</a><br />
Agency: <a href="https://www.jvm.com/en/" target="_blank" rel="noopener">Jung von Matt Group</a><br />
Production Company: Jung von Matt AG, Hamburg<br />
Production Company (additional): e+p films GmbH, München<br />
Public Relations Agency: Achtung! GmbH, Hamburg</p>
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