Why Femicide Demands Urgent Attention:
Femicide is an emergency that demands immediate action. The brutal statistics reveal a chilling truth – a woman or girl is violently killed every two days in Canada, primarily by men, fueled by deep-seated misogyny. It is the ultimate expression of control over women, dictating their fate and tragically, their demise.

The Role of Misogyny:
Misogyny, the hatred of women, is a global catalyst for femicide. Understanding this root cause is crucial in addressing the issue at its core. Femicide, the most extreme manifestation of male violence against women, cannot be ignored any longer.

The Need for Official Recognition:
Despite its prevalence, the term ‘Femicide’ is yet to be officially recognized in Canadian legislation. Acknowledging this crisis is the pivotal first step towards tackling it head-on. Femicide is real, and it is happening in Canada – turning a blind eye will not make it disappear.

Femicide: A Manifestation of Gender Inequality:
Femicide is not an isolated act but is deeply connected to gender inequality, patriarchy, and colonialism. It thrives on entrenched beliefs about the roles of women and men. The killings of women and girls must be recognized as hate crimes, driven by misogyny and a desire to exert power and control.

Understanding Femicide Indicators:
To effectively prevent femicide, it is essential to recognize the warning signs. In 84% of cases in Canada, killings of women and girls by a male involved at least one indicator of femicide. Some common indicators include misogynistic beliefs, recent separation from a partner, prior violence, coercive-controlling behaviors, illegal exploitation of the victim, sexual violence, overkill, and the disposal of the body in a public place.

Conclusion:
Femicide is a pressing issue that requires immediate attention. The Body Bag For Her urges the Canadian government to officially recognize femicide, take meaningful steps to address its root causes, and declare it a national emergency. Together, we can work towards ending femicide and creating a safer, more equitable future for women and girls across the country.

Credits
Client: Aura Freedom International
Executive Director: Marissa Kokkoros
Advertising Agency: Forsman & Bodenfors
Production Company: Folktale Films
Head of Creative: Glen D’Souza
Creative Director: Kate Thornloe
Senior Art Director: Alexandra McGuirk-Penedo
Senior Copywriter: Darby Clarke
Designer: Brittany Hall
Head of Strategy: Andrew Carty
Integrated Producer: Jason Pearson
Managing Director: Julien Bissuel
Head of Business Partnerships: Tyler Kawa
Client Supervisor: Hannah Casey
Client Manager: Simran Baig
Director of Content: David Quach
Assistant Editor: Jamie Emmanuel
Senior Production Artist: Dee Flores

Production Artist: Amyna Jiwani

PR: Veritas Communications
President & CEO: Krista Webster
Executive Vice President
General Manager: Nina Kalos
Vice President Group Account Director: Julia Perreira
Senior Account Manager: Cheyenne Freitas
Consultant: Tori Krafczek

Media: Twenty6Two
Media Supervisor: David Johnston
Media Planner & Buyer: Nikki Cutler

MMI
Associate Director, Media: Jessica Petty

Production Company: Folktale Films

Director: Geneva Pesch

Director of Photography: Jesse Louttit

Line-Producer: Kyle Welton

Executive Producer: Tom Evelyn
Executive Producer: Hubert Davis
Editorial: Nimiopere
Editor: Bryan Reuben
Assistant Editor: Aiden Gugula
Executive Producer: Julie Axell
Executive Producer: Paula Hicks



Sound + Music: TA2 

Audio Director: Jeff Lurie

Engineer: Adam Ive

Executive Producer: Christine Leslie



Colour/VFX: Alter Ego
Senior Colourist: Wade Odlum
Colour Assistant: Malini Khotsiphom
VFX Artist: Jake Hussey
Post Producer: Spencer Butt

Additional Footage 

Photography: David Quach

Photography: Alexandra McGuirk-Penedo

Video: Kobi Ntiri



Marketing Materials
TPH
Assistant Manager: John Bancoro


Bag Manufacture: Cactus Sewing
Studio
Designer: Kristin Somborac

Builder: Melinda Dempster 


This campaign is about:
Femicide, Canada, Women’s Safety, Gender Equality, Misogyny, National Emergency, Government Action, The Body Bag For Her, Ending Violence, Female Empowerment, Gender-based Violence, Advocacy, Canadian Legislation, Women’s Rights, Awareness Campaign, Preventing Femicide, Urgency, Social Justice, Public Interest campaign.

In a world where women too often face the disheartening reality of street harassment, the battle against sexist remarks and assaults is gaining momentum. A staggering 86% of women report being victims of street harassment, shedding light on the urgent need for change (IFOP, 2018). Amidst this struggle, HandsAway, an association dedicated to fighting gender and sexual violence in public spaces, is taking a stand with a campaign that aims to celebrate women’s freedom.

Breaking the Silence:
In recent years, the taboo surrounding street harassment has been shattered, allowing victims to speak out against their aggressors. However, the unfortunate truth remains that too many women are unfairly held accountable for the harassment they endure. The contentious debate about clothing choices often arises, perpetuating the unjustifiable notion that a woman’s attire invites aggression. In the face of this societal plague, HandsAway refuses to be silent.

HandsAway’s Battle Cry:
Known for its powerful initiatives, HandsAway and its creative partner, TBWA\Paris, have consistently tackled the roots of gender violence. From exposing the primal instincts of some men in “Bande de bites” to emphasizing the weight of words in “Le Poids des mots,” HandsAway is unafraid to confront uncomfortable truths. In their latest campaign, the focus shifts to challenge anti-libertarian ideas that perpetuate the blame game.

Praising Women’s Freedom:
This time, HandsAway’s mission is clear—to celebrate women’s freedom. The ‘This is not consent’ campaign defies the notion that a woman’s choice of attire can ever serve as an invitation for harassment or justify sexist remarks. Whether it’s a tight-fitting outfit, a mini-skirt, a plunging neckline, or a hint of nudity, every woman has the right to express herself without fear of retribution. The campaign seeks to remind society that no outfit should ever legitimize verbal abuse or physical assault.

Voices of Empowerment:
Embedded within the campaign are poignant testimonies from victims who dared to share their experiences on HandsAway’s application. The chilling accounts serve as a stark reminder that street harassment is an epidemic that must be confronted. From derogatory comments shouted from passing cars to unsolicited advances, these narratives underline the urgency of challenging the deep-seated attitudes that perpetuate such behavior.

Conclusion:
HandsAway’s campaign is a rallying cry for change—a call to dismantle the misconceptions that surround street harassment. By praising women’s freedom and challenging anti-libertarian ideas, the association is boldly stepping into the arena of societal transformation. In a world where every woman deserves to walk the streets without fear, HandsAway’s campaign is not just a battle against harassment; it’s a testament to the resilience and strength of women demanding the right to express themselves without compromise. The fight continues, and with campaigns like these, a brighter, more equal future becomes a real possibility.

Credits
Campaign: This is not consent
Advertising Agency: TBWA\Paris, France
Account Managers: Alma Guirao, Lucile Dupuy
Agency Managers: Jonathan Serog, Julia Montagu
Executive Creative Directors: Benjamin Marchal, Faustin Claverie
Art Directors: Morgane Alexandre, Sébastien Skrzypczak
Art Buyer: Carine Galluffo
Photographer: Shelby Duncan
Production: 1718 Paris

This campaign is about:
Street Harassment, Women’s Freedom, HandsAway Campaign, Gender Violence, Anti-Libertarian Ideas, Sexist Remarks, Clothing Choices, Empowerment, Testimonies, Societal Transformation, Breaking the Silence, Equality, Empowerment Movement, Change, Societal Norms, End Harassment, Unapologetic, Women’s Rights, Advocacy, Awareness, Speak Up, Respect, Campaign Against Harassment, Societal Change, Print Ad, Print Campaign.

Honduras, a pioneering nation in Latin America, has recently achieved a significant milestone in women’s reproductive rights. After a decade-long ban on the morning-after pill, which resulted in a staggering number of underage girls giving birth, women’s rights advocates collaborated to establish a unique solution. They created Morning After Island, an offshore sanctuary beyond Honduran jurisdiction, where women could access the pill without facing legal repercussions. This article explores the remarkable journey that led to the legalization of the morning-after pill in Honduras.

Honduras has been grappling with a controversial law that outlawed the morning-after pill since 2009. This prohibition subjected any woman caught using the pill to severe penalties, including up to six years in prison. Shockingly, this policy resulted in a startling statistic, with 350,000 underage Honduran girls experiencing motherhood.

Morning After Island: A Beacon of Hope
Responding to this pressing issue, Grupo Estratégico PAE and Ogilvy Honduras joined forces to create Morning After Island. This innovative concept provided a floating safe space in international waters, beyond the reach of Honduran laws, enabling women to access the morning-after pill without fear of prosecution. To raise awareness and garner support, Ogilvy initiated a compelling video campaign that urged individuals to sign a petition demanding change.

A Global Movement Takes Shape
The video campaign by Ogilvy gained remarkable traction, garnering over 800,000 signatures in under six months. This extraordinary response generated widespread attention, with hundreds of media outlets across 14 countries covering the initiative. As momentum grew, the advocacy efforts caught the attention of Honduran President Xiomara Castro, who extended an invitation to Grupo Estratégico for a public meeting.

Turning the Tide: Legalizing the Morning-After Pill
President Castro’s meeting with Grupo Estratégico proved to be a turning point in the struggle for women’s rights in Honduras. She publicly called upon the congress to draft legislation that would safeguard the sexual, reproductive, and civil rights of the country’s three million women. This powerful proposal eventually materialized into law, marking a historic moment as the morning-after pill became legally accessible in Honduras after a 13-year hiatus.

Conclusion:
Honduras’ remarkable journey toward the legalization of the morning-after pill highlights the power of collective action and perseverance in fighting for women’s reproductive rights. Through the innovative approach of Morning After Island and the widespread support garnered through the petition campaign, Honduras managed to overturn a restrictive ban, allowing women to exercise greater control over their reproductive choices. This significant step forward serves as an inspiration for other nations striving for gender equality and reproductive justice.

Crown Prince Mohammed bin Salman issued the decree and said that this is the right time for the right thing and his government considered driving by women as a social matter and not a religious issue. This order will be effective as on June 2018.

The Gulf Region is one of the largest markets for Automobiles and will see a significant rise of potential buyers after this historic announcement. Now, the US car companies like Ford and Jaguar can also jostle the market with Toyota and Hyundai, the current best sellers in Saudi.

Welcome to the driver’s seat | Ford. #SaudiWomenMove #SaudiWomenCanDrive

#Myway | Volkswagen

“2018 GRL” | Nissan Middle East

“The road is yours” | Jaguar

انطلقي، فالطريق لكِ. #السماح_بقيادة_المرأة_للسيارة pic.twitter.com/FPuh8WMy73

— Jaguar MENA (@JaguarMENA) September 27, 2017

See What happens when 99 women from varying walks of life come together to send out one powerful message?

“My Choice” – It starts with you.

Also Read: A Saudi Woman Who Got Behind the Wheel and Never Looked Back

The Article related to:
Saudi Arabia, women, Driver, Salman Bin Abdul-Aziz, women’s rights, Khaled Bin Salman, social, religious, Automobiles, creative Automobiles ads, Best Automobiles campaign, Toyota, Hyundai, Jaguar, Arab, Feminists‏, Creative print ads, latest ads, Muslims, Women’s rights in Saudi Arabia, Ford, car

The film starts from the POV of a 14 year old crying girl, who is worried about her dignity and safety. She tells her father, who is the epitome of protection and care, “#DearDaddy, I will be called a wh*re”, highlighting the gravest problem of mental and physical abuse that has knowingly or unknowingly been inflicted on women and girls in the global society. And most of which goes unnoticed.

What starts as a joke in the teenage years in college (calling girls a wh*re, sl*t or other expletives) don’t just remain that. They have far more negative ramifications on the minds of teens and adults who say it and the ones who have to listen it as well. The throw away comments, the jokes all add up to the misery of girls who experience all forms of abuse in their everyday life, right from unwarranted physical touch to verbal abuses. And if that is not stopped, nobody can protect the girl, even her dad.

The video goes on to highlight how even the father in his college days had once jokingly called one of the girls, a ‘wh*re’. While he may not have meant it totally (yes, that’s how we defend verbal expletives, don’t we?) there are things that shouldn’t be treated as jokes. Ever.

As per the reports by WHO, 1 in every 3 women worldwide experience cases of physical or mental abuse, usually from a male partner, and for that to stop, everyone has to show zero tolerance for violence against women. It should start right away- from the first day, when someone calls a girl, a ‘wh*re’. Because it isn’t a joke, it’s the foundation of deeply engraved culture that says ‘it’s ok’, ‘it’s just a joke’ when clearly, it isn’t. Never tolerate violence against women – say it loud. That’s what the video has to say and it has already been watched by millions of people across the globe.

What’s your take on it? Have a look and share your comments.

Contributors:
Schjærven Advertisng Acency
Gry Sagvolden, Copywriter
Jens Gundersen, Art Direction
Knut Røse, Client Director
Mari Kristina Skaar Gjelstad, Project Manager
Jens Irvung, Graphic Design
Marianne Blindheim Eriksen, Content Manager
Pål Østen Rygh, Developer
Sarah McDonald, Norwegian voice/ English voice

Tangrystan Film Poduction
Beate Tangre, Producer
Nina motzfeldt, Project Manager
Gry Sætre, Producer
Jakob Strom, Producer and Director
Tormod Berge, Finishing
Alexan Magnusson, B-foto
Henrik Bel Gaied, Production Manager
Sarah Grey, Producer
Henrik Bellan, Production Manager
Nina Hobert, Composer and Swedish voice
Andres Rignell, Cinematographer
Alexan Magnusson, First assistant camera
Ola Ohlsson, Editor (Chimney)
Ole Marius Elvestad, Second Unit Tilt Drone
Christian Rudheim, Locationfinder
Sabina Törnberg, Colorist (Stopp)
Mattias Eklund, Sound (Chimney)
Christoffer Glans, Camera/First assistant camera
Johanna Louise Hügle, Mobil camera/actriss

Clockwork Postproduction
Gard Andreassen, Agency Producer
Hannah Hunter, Post Producer
Vårin Andersen, Cut
Andreas Aanerud, Media Manager
Ronny Aagren, Online and Cut
Semming Haraldsen, Sound design

CARE Norway
Hilde Vanvik, Marketing and Communications Manager
Therese Leine Søgård, Project Manager and Communications Advisor

Thank you to Artistgruppen, c/o Jones och Fröken casting for helping out with the casting.
And to all the actors, THANK YOU.

The campaign is supported by NORAD, the Norwegian Agency for Development Cooperation.