The reporters sent by Huawei were powered with P20 Pros and tasked with the responsibility of creating content about the FIFA World Cup. After that, the reporters handed out their creations free-of-cost to various independent media outlets. The only caveat to the transaction was that those who received the content were asked not to remove the Huawei watermark. The work of Huawei’s reporters was also provided to influencers and football enthusiasts around the globe. The campaign resulted in the creation of more than 30 live streams and 1500+ pictures and videos. The entire catalog of generated content was made public on an online hub.

We feel that Huawei’s campaign made judicious use of the attention encircling the 2018 World Cup. By providing value to others, the smartphone manufacturer enjoyed a heavy influx of some well-deserved marketing.

Tags:
FIFA, Football, Outdoor, Smartphone, Huawei P20, Huawei P20 Pro, Russia, The Unofficial Smartphone of Russia

In India, Cricket isn’t just a game, it’s a religion. Not much unites people like cricket. The enthusiasm and excitement only get bigger when it’s time for the World Cup. Ariel- the premium detergent brand from the house of P&G is out with an extremely emotional, appealing and nostalgic campaign around the upcoming World Cup re-enforcing the faith in Team India that we can repeat the 2011 victory.

Every cricket fan in India cheers for the country, irrespective of gender, religion, social status or location. Each one contributes in their own small way, to take the nation towards its win by cheering, praying, believing and bringing in their bit of luck to the cricket fervour. Overall these years, they hold the match-winning jerseys very close to them, and so is the case with the 2011 world cup jersey, wearing which they witnessed the World Cup coming home after 28 years! The campaign captures the moments of India’s victory in 2011 and states that its time for everyone to keep their lucky jerseys ready and wear it again while cheering for India and hope that its magic will rub off this year too.

Ariel #2011Dobara takes viewers down memory lane when India won the World cup in 2011. It makes them relive the anxiety, hope, fear, cheer, joy, pride and celebration that all Indians experienced during the final match that was played on 2nd April 2011, after which Team India lifted the Cricket World Cup after 28 years. The ad film touches the sentiment that we as Indians are superstitious by nature and consider things/tokens/people to be lucky for the team/match. Ariel’s new campaign hopes to repeat the magic of 2011 win and at the centre of all this is the lucky jersey that people hold so close to them. This lucky jersey needs to rework its charm but before that, it needs to be washed with Ariel to remove the stains that followed the win- stains of cake, cold drink, wine, sweat etc. Ariel truly believes that if everyone brings with them a little luck with their lucky jersey, India might just bring back the World Cup. In this journey, Ariel ensures clean and stain free jerseys (ready to cheer) as it gives the best stain removal in one wash.

The ad that went live on June 8th has resonated with famous names from the Cricket fraternity and Bollywood alike. The ad film was shared on social media by eminent names like Zaheer Khan, Harbhajan Singh, Yuvraj Singh, Virender Sehwag, VVS Laxman, Suresh Raina, Ravichandran Ashwin, Sagarika Ghatge, Geeta Basra, Piyush Chawla, Mayanti Langer etc.

Virender Sehwag shared the video on Twitter and commented, “This 2011 World Cup is etched so fondly in my memory, the day #TeamIndia made our nation proud. After watching this film by @ArielIndia, I can’t wait to feel the same way again. Kyunki is baar hoga #2011Dobara.”

Yuvraj Singh commented as he posted the ad film on his Instagram handle, “My 2011 World Cup Jersey is one of those that I treasure immensely. It’s what I wore when I brought home the cup for #TeamIndia in 2011…. after 28 years! And I have a feeling, iss baar bhi hoga #2011Dobara. Thank you @ariel.india, this film reminds me of every moment of the 2011 World Cup!

Harbhajan Singh also took to Instagram and shared the #2011Dobara film. He wrote in the post, “This @ariel.india film brings back all the 2011 World Cup memories to life, like when we lifted the trophy we felt like we were on top of the world. We made the entire nation proud. And to this day, I keep my winning jersey close to me. I am all set to wear my lucky jersey and cheer to see #2011Dobara.”

More and more fans are getting inspired to don their Ariel washed lucky jerseys and cheer for Team India ever since Ariel #2011Dobara film went on air. Fairly so, after all the ad campaign brings the nation together through a common element and that is the lucky jersey wearing which they had witnessed and celebrated India’s win in 2011.

Tag:
Ariel #2011Dobara, Best Tv Commercials, Inspiring Short Films, Best Commercial Ads, Best TV Ads, World Cup 2019

So if everyone stops everything they’re doing during the World Cup month, who we wondered would in their right mind get married during the Final – the absolute culmination and summum of weeks of anticipation?

It is with this in mind that the Samsung company and Leo Burnett Israel set out on a quest. Find the daring couple who’d get married during the World Cup Final. And find they did! Adi and Adir got married four years ago during the final of the 2014 World Cup. As could be expected, things went awfully wrong: while many of the guests didn’t even bother turning up (leaving the dance floor spotty with people at best), those who did were not focused on the young couple’s exchange of vows but on their phones – trying their best to stay in the know despite the wedding. So Samsung decided to right this experience by doing two things:

1. Give World Cup Fans the absolutely best possible viewing experience
2. Give the young couple the wedding of their dreams – 4 years later – during the world Cup Final.

Sparing no expenses, Samsung dove head first into throwing the young couple a new wedding outfitted with Samsung’s giant QLED screens, at the same place, with the same guestlist, a sumptuous meal, alternative Chuppah (the Jewish exchanging of vows ceremony) and of course the ideal conditions to watch the game, then party. A feat that was accomplished thanks to Samsung and the QLED screen’s advanced technology which is bound to create a larger than life viewing experience.

While the first part of the campaign built up to the World Cup Wedding and was promoted via a social media and outdoor campaign, the second part will air after the World Cup Final, and boast interviews and footage of the event itself, young couple and their guests.

When asked to comment about the event, Ronen Salem Samsung Israel’s Marketing VP said “It’s no secret that during the World Cup brands are out to steal the show, we just wanted to find an activity that would be unique and meaningful – I think righting such an important life event as a wedding while allowing fans to enjoy an unforgettable viewing experience – definitely subscribes to that”.

Credits:
Brand: Samsung
Campaign: World Cup Wedding | QLED Wedding
Agency Credits: Leo Burnett
CEO- Adam Polachek
Chief Creative Officer: Ami Alush
Chief Account Officer: Idit Zukerman
Chief strategy Officer: Shai Nissenboim
Art Director: Olga Vorobieva , Adi Engelhard
Copywriter: Rei Luz , Ouriel Ferencz
Agency Producer: Simi Ben-Zikri
Account Supervisor:- Sapir Aharoni
Account manager: Nofar Zinger
Traffic manager: Maya Varochik
Eva Hasson: Marcom Director
Production company: Yesh production
Director: Guy Michael
PR Agency: Sherf Communications

This Campaign is about:
Samsung, Leo Burnett, World Cup, Football, FIFA World Cup, The QLED Wedding