Nicotex – Ek Cigarette Kam campaign ask people to quit smoking by quitting one cigarette at a time

COTW — Tue, 05 Mar 2019 12:16:35 +0000

Nicotex India took the opportunity to make 5 videos showing the top 5 instances in a day on which a person smokes.
The campaign idea was Ek Cigarette Kam – asking people to quit smoking by quitting one cigarette at a time and thus quitting gradually. Nicotex Ek Cigarette Kam on World No Tobacco Day.

We used these videos to run ads on different platforms. And since the videos had an element of time (morning, evening, lunch, etc), we time banded the videos so that our audience watches the relevant video as per the time frame

Time Banding –
1. Morning: 6AM – 9AM
2. Lunch: 12:30PM – 3:30PM
3. Chai: 3PM – 6PM
4. Office: 5PM -9PM
5. Meeting: 10:30AM – 6:30PM

Morning waali chhod di!

Office se ghar jaane waali chhod di!

Chai ke saath waali chhod di!

Meeting Ke Break Wali Chhod Di

Lunch ke baad waali chhod di!

Tags:
Ek Cigarette Kam, World No Tobacco Day, Cipla, Nicotex India, Digital Campaign

#StubTheHabit This World No Tobacco Day 2017 – Say no to smoking

COTW — Wed, 31 May 2017 17:18:54 +0000

Say No To Smoking | Orient Electric urges people to #StubTheHabit in its new digital film on World No Tobacco Day 2017

In the world of YOLOs and Carpe Diem’s, we are somewhere losing sight of the world we are creating for our future generation. On World No Tobacco Day, Orient Electric has touched upon a harsh reality of being a wrong influence on children through its new digital film #StubTheHabit. The film begins with a small kid stylishly pulling off his father’s oversized coat in an attempt to imitate his father. He then tries on a tie with it, as the father secretly admires his son’s innocence from behind the door. In his effort to look more like his father, the kid picks up a pencil and starts to puff into it like it’s a cigarette. The sight baffles his father, as he realises what he’s been teaching his son subconsciously. He takes a conscience-stricken look at the burning cigarette in his hand and immediately stubs it and walks towards his son implying a new beginning of no smoking.

Good or bad, a habit is very simple to pick up and kids follow what they see their parents or people around them do. Through this digital film, Orient Electric smartly addresses the pertinent issue of smoking and relays the importance of being the right influence for our future generation by saying no to cigarette smoking. The film also resonates well with Orient Electric’s positioning of ‘Switch to Smart’ by urging people to switch to smarter ways of living.

Credits:
Brand: Orient Electric
Digital Agency: DigitasLBi

Also Read: 8 chain-smokers on how they first got hooked to smoking

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World No Tobacco Day – Campaigns of the World

Nicotex – Ek Cigarette Kam campaign ask people to quit smoking by quitting one cigarette at a time

#StubTheHabit This World No Tobacco Day 2017 – Say no to smoking