Wyeth Illuma – Campaigns of the World https://campaignsoftheworld.com Best Advertising Campaigns & Creative Marketing Ideas Sat, 06 Nov 2021 08:20:14 +0000 en-US hourly 1 https://wordpress.org/?v=7.1.4 https://campaignsoftheworld.com/wp-content/uploads/2014/10/cropped-COTW_fav-2-32x32.png Wyeth Illuma – Campaigns of the World https://campaignsoftheworld.com 32 32 Voice Doodler by Wyeth Nutrition https://campaignsoftheworld.com/digital-campaigns/voice-doodler-by-wyeth-nutrition/ Sat, 06 Nov 2021 11:56:40 +0000 https://campaignsoftheworld.com/?p=25003 In 2020, 300+ million school children had to stay home for months due to COVID-19. Parents needed a way to keep them entertained, over and over again.

Voice Doodler by Wyeth Nutrition — an app that lets children create digital story illustrations using only their voice.

Voice Doodler by Wyeth, Campaigns of the world Nutrition

A voice-activated platform that uses speech recognition and machine learning to instantly turn your imagination into animations – creating multi-page, multi-dimensional stories that could be shared and saved online.

All accessible through WeChat, it helped develop kids’ pronunciation and language skills. It was such a success in China that it is now being rolled out globally – helping to nourish young minds and reinforce product efficacy in this highly regulated industry. And give parents a well-earned break.

Credits
Agency Network: Ogilvy & Mather
Holding Company: WPP Group
Production Company: Visionmax, Shanghai
Advertiser Brand: Illuma, Wyeth Nutrition

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