People perceive the announcement of safety instructions on airlines as a mindless formality. Even many first-time fliers view it as a snooze-fest. Such an attitude reflects a pressing need for corrective intervention. Thus, we’re glad that Vistara’s new Inflight Safety Video 2020 has come to surface. It takes boilerplate safety instructions and turns them into a breathtaking spectacle. But, that’s not all. Vistara’s latest commercial has a lot going well for it. For starters, it is a masterclass in visual presentation. The chosen locations embody how beautiful India is. Moreover, it delivers its core message in a lucid manner. The campaign’s theme of a yoga-centric journey also works quite well. All in all, we’re loving the direction that Vistara’s marketing efforts are taking.

Tags:
Digital Marketing, Aircraft, Vistara, Inflight Safety Video, Yoga, Adventure, Advertising, Airlines, Inflight Safety Video

The promotional film has been conceptualised and created by an Indian marketing agency named L&K Saatchi and Saatchi. The most striking thing about the advertisement is a jingle that plays throughout its runtime. The chorus, “Tan man dhan, India ban”, captures the essence of the campaign with brevity. The colourful visuals and picturesque frames add another layer of depth to the patriotic yet playful theme of the promotional video. For instance, towards the end of the film, a couple of foreigners are depicted donning attires from Paridhan’s collection of ethnic wear. Similarly crafted shots coupled with the adroitly synchronised jingle deliver a captivating introductory statement for the brand’s launch.

According to Campaign of The World, this promotional film’s biggest strength is its attention to detail. A sense of patriotism is being portrayed as one of Paridhan’s core values, and we would like to believe that it is more than just a marketing trope. Getting past our reservations, we feel that the campaign delivers more than what was expected on all fronts.

Credits-
Brand: Patanjali Paridhan
CEO: Mr.K.N. Singh
Agency: L&K Saatchi & Saatchi
Managing Partner: Anil K. Nair
CCO: Delna Sethna
Executive Creative Directors: Kumar Suryavanshi & Ashish Naik
Copywriter: Kumar Suryavanshi
Creative Team: Avinash Murchawade, Prathamesh Bhosale, Divya Kataria
Brand Team: Peenaz Aspi Irani, Jennifer Mulchandani, Raj Sayani
Production House: Prodigious
Producer: Chahna Rupani, Shraddha Singhvi
Associate Producer: Rajdeep Sahi
Agency Producer: Vijay Vigamal, Sudhindra Mishra
Director – Shai
1st AD – Himanshu Mishro
2nd AD / DA – Ajay Nautiyal
DA – Shreesh Shirali
DOP – Gianni Gianelli
Gaffer – Arvind Shetty
Focus Puller – Alok Parmar & Sharad
Music Director: Arun Chillara
Lyrics & Voice Over: Kumar Suryavanshi
Singers: Soumya Chakrabortty, Akanksha Bhandari
Sitar: Bhupal Panshikar
Flute: Avadhoot Phadke
Santoor: Raghavendra Baliga
Tabla: Prasad Padhye
Chorus: Anusha, Chantelle, Rhiya, Hitesh
Arrangement: Arun, Rahul K, Adriel G
Sound engineering & Sound Design: Vipal Patel
Sound engineer (Asst.): Rahul Shinde
Studio: Octavius
Costumes – Kristy Decunha
Costume assist – Pankhuri & Eeshita
Makeup – Elton Steve Vessoaker
Makeup assist – Ravi Raj Joiya, Sahil Khan
Production Design – Navin Kenkre
Art Assist – Prakash
Post producer – Sachin Amberkar
Offline – Shahnawaz Mosani & Akshay Mehta
Online – Gautam Indulkar
Colourist – Navin Shetty

Tags:
Apparels, Clothes, Patanjali Fashion, Baba Ramdev, Patanjali TVC, Patanjali Paridhan, Digital Campaign, Yoga

Asics has launched a new brand platform, ‘Want it more’, featuring real people pushing themselves hard physically to achieve their fitness goals.

Want It More

Credits:
Campaign: ASICS: Want it More
Client: Asics
Senior General Manager, Global Brand Marketing: Paul Miles
Global Advertising Manager: Eva Sutter
Agency: 180 Amsterdam
Executive Creative Dir: Dan Treichel, Dave Canning
Art Director: Tony Bartolucci
Copywriter: Joe Craig
Executive Producer:
Producer: Bethany Papenbrock
Asst. Producer: Davide Janssen
Account : Jim O’Regan
Business Affairs: Akvilina Jaskunaite
Planner: Ben Armistead
Production Co.: Smuggler/Gatehouse
Director: Henry Alex Rubin
DP: Ken Seng
Producer: Ben Link
Executive Producer: Chris Barett
Editorial Co.: Marshall Street Editors
Editor: Spencer Ferst
Producer: SJ O’Mara
Assistant Editor: Jake Armstrong
Online Facility: MPC Amsterdam
Colorist: Jean Clemant

Credits:
Andrea Macia and Jeremy Glen

Credits:
Advertising Agency: W+K, Amsterdam, Netherlands
Executive Creative Directors: Mark Bernath, Eric Quennoy
Creative Directors: David Smith, Alvaro Sotomayor, Craig Williams
Art Director: Ignasi Tudela
Copywriter: Zoe Hawkins
Head of Content: Joe Togneri
Planners: Danny Feeney, Michelle Arrazcaeta
Communications Planner: Josh Chang
Group Account Director: Kirk Johnsen
Account Director: Kathryn Addo
Senior Account Manager: Jorge Fesser
Broadcast production / Head of Art Buying: Maud Klarenbeek
Art buying / broadcast production: Javier Perroud
Head of Studio: Jackie Barbour
Retoucher: Dario Fusnecher
Project Manager: Janna Harrington
Business Affairs: Michael Graves
Production company: Terrie Tanaka Management
Director/Photographer: Carlos Serrao
Director of Photography: Monica May
Producer: Amy Lynne
Executive Producer: Terrie Tanaka
Vogue Shoot Make-up: Mark Williamson at artist-management using Mac
Vogue Shoot hair: Hanjee at Jed Root for Hanjee Hair Gallery
Editor: Sam Gunn / Whitehouse Post
Sound Designer/Mixer: Alex Nicholls-Lee / Wave Amsterdam
Music: Katya Izotova, Olga Markes, Adelina Sotnikova, Diana Vishneva, Darya Klishina, Glintshake / Massivemusic
Post Production: Glassworks
Flame: Morten Vinther
Telecine: Scott Harris
Producer: Jane Bakx