Y&R – Campaigns of the World

LG Twin Wash – Wash tough and delicates together

COTW — Mon, 06 Jun 2016 03:53:12 +0000

Print campaign for the new LG Twin Wash.
Media: Print
Category: Home electronics
Client: LG Electronics
Advertising Agency: Y&R, Bogotá, Colombia
Chief Creative Officer: Tito Chamorro
Creative Director: Juan Pablo Maldonado
Art Directors: Henry Neira, David Pinilla, Julian Torres, Juan Manuel Prieto
Copywriters: Daniel Gómez, Julian García

Mila: The Live Fish Pack, box that starts jumping and shaking as consumers approach

COTW — Sat, 14 May 2016 02:03:07 +0000

Through today’s technology, frozen fish can really be higher quality than “fresh fish.” New strategies inside the fishing industry have allowed fish to be frozen straight from the boat within hours of being caught – preserving the taste, texture and dietary advantages – in comparison to fish sold at “Fresh fish markets,” which often has a week or long journey to store cabinets, and an extended decaying procedure. but, many people don’t realize or consider this, and have prejudice to consist of frozen fish of their weight loss plan.

“Live Fish Pack,” a Wi-Fi and proximity sensor-connected box that starts shaking and jumping as consumers approach. Online audiences can also engage with the campaign by controlling the boxes from the Mila website

Client: Mila
Agency: Y&R Poland
Executive Creative Director: Luis Tauffer
EVP, Global Director of Creative Operations: Paul Schulman
Copywriter: Luis Tauffer
Art Director: Tomaz Wozniak
Art Director: Piotr Jakubowski
Copywriter: Michal Konert
Account Manager: Paula Gurgul
Managing Partner/Y&R Mobile: Romek Lubczynski
Web Developer: Adam Karpowicz
Managing Partner/Labstore: Grzegorz Sierzputowski
CEO: Michał Kazimierczak
Chief Creative Officer/Y&R Europe: Jaime Mandelbaum
Creative Lab: Jack the Maker
Technological development
Production Company: Raymond
Head of Production: Piotr Owsianka
Agency Producer: Agnieszka Fatek / Jan Deluga / Michał Zamencki
Print Producer: Rafal Pawela
DTP: Darek Kurnikowski
Video Director: Piotr Janowski
DOP: Lukasz Gutt, Sebastian Kniza
Set designer: Paulina Szpila
Photographer: Katarzyna Hryciow /Jacek Kolodziejski/ Anna Loskiewicz
Video Editor: Ziemowit Jaworski/ Stephan Stefanski/ Jan Taras
Video Production: Mniam TV
Post Production: Badi Badi

Western Cape Government – Speed Kills

COTW — Thu, 10 Mar 2016 07:38:31 +0000

Every day, a pedestrian gets seriously injured or killed in the Western Cape. In most cases, speed is the cause. So Y&R South Africa created posters showing a foot on a pedal, with a vulnerable-looking character beneath it. Implying that the simple act of pushing down the accelerator can have deadly consequences.

Credits
Client: Western Cape Government
Advertising Agency: Y&R, South Africa
Chief Creative Officer: Graham Lang
Art Directors: Gareth Cohen, David Mabotja
Photographer: Gavin Goodman
Art Buyer: Ashleigh Hamilton

Randolph Engineering launches ‘See it All’ campaign

COTW — Wed, 10 Feb 2016 03:39:15 +0000

Randolph Engineering releases stunning new print and poster campaign. The new approach of minimal or no text posters seem to become popular among brands. The images speaks louder, not about what new the brand is offering but about nature of individuals who buy their products.

Have a look and let us know your views in the comment section!

Randolph Engineering launches ‘See it All’ campaign
Read Full Article

Credits:
Agency: RKCR/Y&R
ECD: Mark Roalfe
Creative directors: Tim Brookes, Lee Aldridge
Photographer: Patrice De Villiers (with Daniel Karlson on Aviator poster, Jakob Helbig on Raptor poster, and US Air Force on Hawk poster)

Unicef: One shot is enough

COTW — Sat, 16 Jan 2016 06:54:28 +0000

UNICEF Chile’s “One Shot” campaign on cyber bullying won a set of gold Press and Outdoor Lions at Cannes Lions International Festival of Creativity 2015.

The three execution scenes are titled “Fatty,” “Nerd,” and “Weak”:

Credits:
Advertising Agency: Prolam Young & Rubicam, Santiago, Chile
Executive Creative Directors: Alvaro Becker, Francisco Cavada, Emerson Navarrete
Creative Director: Emerson Navarrete
Art Directors: Sergio Araya, Sergio Edwards
Copywriter: Jaime Díaz