Y&R – Campaigns of the World

Opel: Don’t drink and drive

YWwV268TPqrxQUV5 — Sat, 22 Aug 2020 15:40:51 +0000

Credits
Advertising Agency: Y&R, Rome, Italy
Executive Creative Director: Vicky Gitto
Creative Director: Mariano Lombardi
Art Director: Carmen Matarrese, Andrea Giovannone
Copywriter: Filippo Testa
Illustrator: Pixelheads

Tags:
Print Ad, Advertising, Creative, Alcohol, Drink and drive, Opel, Automotive, Print Campaign, Character Design

#NoLoveShouldDieYoung, a film on short life expectancy of Transgender people in Brazil

YWwV268TPqrxQUV5 — Mon, 13 May 2019 08:07:09 +0000

The life expectancy of transgender people in Brazil is age 35 due to violence and discrimination. This fact is highlighted in the new film #NoLoveShouldDieYoung | Thirty-Five developed by Y&R Brazil (part of VMLY&R Group) for Athosgls, an LGBT news portal. The short film, produced by FAUNA studio, features real trans couple Guto and Onika. This statistic is underscored by the film’s soundtrack, a cover of Alphaville’s 80’s hit song ‘Forever Young’ by Brazilian vocalist Liniker (a black trans woman). Coincidently, this year marks the 35th anniversary of the song’s release.

To reflect the life of trans people and the dangers they live with each day, the production team included trans screenwriter Luh Maza, and researcher Uni Corrêa, who worked with Maza to develop the film’s plot.

The film will be shown at various events for International Day Against Homophobia, Transphobia and Biphobia (May 17) and at events during LGBT Pride month.

Credits
Client: https://athosgls.com.br/
Campaign: #NoLoveShouldDieYoung
Creative Vice President: Rafael Pitanguy
Creative Director: Rafael Pitanguy, Kleyton Mourão, Laura Esteves, Rodrigo Almeida, Rafael Gil, Beto Rogoski, Celso Alfieri
Art Director: Jean Guelre
Copywriter: Pedro Lazera, Luh Maza
Client Services: Heloisa Guimarães
Agency Production Team: Nicole Godoy, Camila Naito, Anderson Rocha, Fernanda Ragazzi
Planner: Paulo Vita
Media: Glaucia Montanha
Film Production Company: FAUNA
Director: Del
Creative Label: Uni Corrêa, Luh Maza
Scriptwriter: Luh Maza
Assistant Director: Thais Soares, Tatiana Falco
Executive Director: Patrick Petry
Executive Producer: Graziella Nadruz
Line Producer: Claudia Regina
Production Coordinator: Andreia Beni
Post Production Supervisor: Rafael Malavasi
Post Production Coordinator: Rafael Bonato
Post Production: Rafael Fernandes
Art Director: Ana Henriques
Research: Uni Corrêa
Edit: Bruna Abubakir
Cinematographer: Larissa Zaidan
Color Grading: Fernando Lui – Marla
Sound Studio: Tesis
Sound Producer: Marcos Vaz, Henrique Racz, Silvio Piesco
Singer: Liniker
Client Name: Samra M. Kassak
Company Name: Athosgls Network Group Ltda Me.

Cast:
Onika Gonçalves Soares
Augusto Luiz Borges Pereira de Oliveira
Gustavo Da Conceição
Rodrigo Aparecido Rodrigues
Luiz Fernando Bicchioni
Anderson Orsi
Sebastião Vicente
Shieley Aparecida
Artyr Xavier Pinheiro
Guilermina Dias
Lune Carvalho
Samy Pereira
Yohan de Melo Pedro
Pedro Henrique Lopes
Maya Schneyder
Hainer Assunção
Marcia Matiko
Oxana Bergamo

Tags:
LGBT news portal, FAUNA studio, Transgender, Brazil, Violence, Discrimination, LGBTQ, LGBT Campaigns, LGBT Ads, #NoLoveShouldDieYoung, Best Tv Commercials , Inspiring Short Films, Best Commercial Ads, Best TV Ads,
Awareness campaigns, Public Interest, Young & Rubicam, Y&R, International Day Against Homophobia

Favorit Bicycle – The story of Robert Hutyra | A tale of riding with courage

YWwV268TPqrxQUV5 — Sun, 16 Dec 2018 16:23:24 +0000

The National Technical Museum located in the Czech Republic is about to host a unique exhibition celebrating 70 years of Favorit Bicycle (the most popular bicycle brand in the country). The promotional campaign for the exhibition includes the story of a formidable cyclist who outran the country’s communist regime in a hot air balloon of his own creation. The story of Robert Hutyra is one filled with awe and inspiration.

The advertising agency responsible for the creation of the campaign is Y&R Advertising, Prague. The video begins with old Robert cycling his way through a country road. A flashback takes the viewers through Robert’s early days, and details on the birth of his passion for cycling. The mention of Robert’s accolades is also spread throughout the short film. The story takes a dark turn when viewers get to know that the communist regime forbade Robert from participating in racing competitions.

However, Robert took it upon himself to remedy his predicament. Despite a failed first attempt, he assembled a hot air balloon on his own. On the day dubbed as his most important race (the day he flew to the other side of the border), Robert had his Favorit right by his side.

We feel that this campaign does justice to the main subject of the exhibition. The inspirational tale of Robert Hutyra yet again proves that nothing can stop a man with enough passion and determination!

National Technical Museum | Story of Robert Hutyra

Credits
Advertising Agency: Y&R, Prague, Czechia
Campaign: Story of Robert Hutyra
Production Company: Creative Embassy
Music: Studio Bang World
Sound: Studio Soundsquare
Post Production Company: PFX
Regional Chief Creative Officer: Jaime Mandelbaum
Chief Creative Officer: Tereza Sverakova
Executive Creative Director: Dora Pruzincova
Creative Director: Marco Antonio do Nascimento
Art Directors: Jan Siller, Vit Strobl
Copywriters: Dora Pruzincova, Jaroslav Kratochvila
Agency Producer: Jana Dlouha
Director: Wolfberg
Director of Photography: Martin Matiasek
Editor: Filip Malasek
Music: Viliam Beres, Steve Walsh
Sound Designer: Viktor Ekrt
Producers: Petr Oplatka, Vasek Sladek
Line Producer: Vit Pecka
Post production: PFX
Executive Managing Director: Tomas Dvorak

Tags:
Film, Czechia, Recreation, Leisure, National Technical Museum, WPP, Y&R, Prague, Favorit Bicycle, Cycling, Short Story, Inspiring Film, Inspiring Campaign

The Unsinkable Truth – The Dead Sea reaches out to the living

YWwV268TPqrxQUV5 — Mon, 23 Jul 2018 07:00:30 +0000

Life on our planet extends well beyond the contours of the domain of surface-dwellers. The oceans of the Earth are home to a huge number of plants and animals. However, the marine life is being stripped away of the safety of its natural habitat. One of the many man-made phenomena responsible for ocean contamination is plastic pollution. 8 million metric tons of plastic are dumped into the ocean every year. A short film by the name, the unsinkable truth, portrays the gravity of the situation in a vivid manner.

As documented by the ad agency, Y&R, the environment ministry of Jordan delivered a powerful message on plastic pollution in the dead sea. As per Emad Khayyat’s art direction, a floating installation created out of waste bottles read “One Dead Sea is Enough”. The installation served its purpose for a few days. Thereafter, the waste bottles were collected, processed, and passed on to the appropriate recycling channels.

We feel that the message is definitely one that can’t be ignored. Now that the world has been made aware of the state of the oceans, every individual must condemn dumping of plastic waste in them.

Credits:
Campaign: The Unsinkable Truth
Advertising Agency:Y&R, Amman, Jordan
Creative Director:Emad Khayyat.
Art Director: Emad Khayyat, Zayd Abidi
Copywriter: Shatha Al Trad
Production: Mahmoud Khalaf
Producer: Jumana Sadeh

This Ad Campaign is about:
Plastic Pollution, The Unsinkable Truth, Y&R, Animals, Environment, Digital Campaign

Honda: From lie to truth in few seconds

YWwV268TPqrxQUV5 — Sat, 27 Aug 2016 04:20:27 +0000

Credits
Client: Honda
Campaign: Honda CB 1000R – From lie to to truth in few seconds
Advertising Agency: Y&R, São Paulo, Brazil
Chief Creative Director: Rui Branquinho
Creative Directors: Rui Branquinho, Pedro Gravena
Art Director: Ronaldo Fonseca
Copywriter: Thiago Espeche
Head of Art: Felipe Pavani
Illustrator: Feppa Rodrigues
Account Director: Helena Brant
Planner: Adriano Eliezer
Client Services Director: Leonardo Balbi
Print Producer: Ronaldo Cavalcante
Account Team: Bruna Lauer

Jordan Insurance Company: Secure your head before you ride

YWwV268TPqrxQUV5 — Fri, 01 Jul 2016 08:51:13 +0000

An Open buckle helmet isn’t a helmet.

Client: Jordon Insurance Company
Advertising Agency:Y&R, Amman, Jordan
Creative Director:Emad Khayyat.
Senior Art Director:Glaucco Martines
Photographer: Adriano Von Markendorf
Head of Stragety:Gaitan De Mark
Account Director:Ahmad Al Salem

UNHCR – We were the refugees once

YWwV268TPqrxQUV5 — Wed, 29 Jun 2016 05:56:44 +0000

Brand: UNHCR (United Nations High Commission For Refugees)
Advertising Agency: Y&R, Prague, Czech Republic
Creative Director: Tereza Sverakova
Copywriter: Dora Pruzincova
Art Directors: Evridiki Kemane, Atila Martins
Director: Martin Krejčí
Production: Stillking Films
Typography: Neil Johnston
Photography: Miro Minarovych
Retouch: Monika Zahem

Save The Children: Missing, Print Ad by Y&R Mexico

YWwV268TPqrxQUV5 — Tue, 31 May 2016 05:46:57 +0000

Since 2014, 10,000 refugee children disappeared in a 2 year span soon after they arrived into Europe. There hasn’t been any real news coverage of this situation, and people aren’t aware of how huge this problem really is.

Credits:
Campaign Name: Missing
Agency: Y&R Mexico
Client: Save the Children
CEO: Héctor Fernández
Creative VP: Saúl Escobar
General Creative Director: Karla Santa Anna
Creative Director: Manuel Guillén / Mario Vivanco
Associate Creative Director: Marco de León
Art Director: Manuel Guillén / Marco de León / Paola Miranda
Copywriter: Mario Vivanco
Accoutn Director: Mónica Anaya
Agency Producer: Adrián Rámos
Illustration / 3D / Postproduction: Gorila Estudio

Just divorced – Print Ad by Delirium Beer

YWwV268TPqrxQUV5 — Tue, 17 May 2016 09:46:57 +0000

Client: Delirium
Advertising Agency: Young & Rubicam, Bogotá, Colombia
Chief Creative Officer: Tito Chamorro
Creative Director: Sebastian Sánchez
Art Directors: Irene Cruz, German Espitia, Andres Bolivar
Copywriters: Andrés Luque, Juan Pablo Maldonado, Sebastian Cuevas
Producer: Studio Wallace

National Geographic: Swap Prejudice for Knowledge, Face Swap Ad Campaign

YWwV268TPqrxQUV5 — Tue, 03 May 2016 03:47:47 +0000

National Geographic Brasil launched a print campaign called “Swap Prejudice for Knowledge,” which depicts people standing next to each other with their faces swapped. The people in question do not look the same, and the tagline that runs in the corner of the ads—“The more places and cultures you know, the more you respect the differences”

Credits
Advertiser: News Corporation
Client: Client: National Geographic
Advertising Agency: Y&R, Sao Paulo, Brazil
Executive Creative Director: Rui Branquinho
Head Of Art: Felipe Pavani
Art Director: Mariana Villela
Copywriters: Marina Erthal, Rui Branquinho
Photographer: Gettyimages

Cepêra Extra Strong Pepper Sauce

YWwV268TPqrxQUV5 — Wed, 13 Apr 2016 04:12:58 +0000

Makes your barbecue deliciously hot.
Extra strong pepper sauce.

Credits
Advertising Agency: Y&R, São Paulo, Brazil
Chief Creative Officer: Rui Branquinho
Creative Directors: Rui Branquinho, Flavio Casarotti
Art Director: Paulo Monteiro
Copywriter: Gustavo Cavinato
Client Team Director: Decio Augusto da Costa Filho
Agency Producers: Monica Beretta, Stephanie Wang
Photographer: Seth Casteel, Monique Barros
Print Producers: Elaine Carvalho, Rodrigo Cassino, Flavio Zamboni
Account manager: Evandro Soares
Media team: Gustavo Gaion, Inaja Ramos
Published: June 2012

Land Rover’s Interactive Instagram Adventure Story

YWwV268TPqrxQUV5 — Thu, 13 Aug 2015 04:42:45 +0000

Y&R New York and Land Rover has created a mobile experience for the brand that makes creative use of Instagram’s photo grid format, with users able to tap tiles to explore fictional adventure stories.

Two stories are available on Instagram. The first, @SolitudeInSawtooth, follows the outdoor journey of a young couple as they explore Sawtooth National Forest in Idaho. The second, @BrotherhoodOfWonderstone, follows two brothers on an expedition through Kanab, Utah.

Credits:
Land Rover’s Interactive Instagram Adventure Story
Client: Land Rover
Agency: Y&R New York
Global Chief Creative Officer: Tony Granger
Executive Creative Director: Marc Sobier, Greg Farley
Creative Director: Roy Torres, Carlos Savage
Executive Producer: Mathieu Shrontz
Creative Retoucher: Raul Pardo
Director: Runar Ingi
Production Company: Film Orange
Director of Photography: Dimitri Karakatsanis

Sugar Free: Floating Billboard

YWwV268TPqrxQUV5 — Thu, 14 May 2015 10:00:20 +0000

Sugar Free: Floating Billboard
Advertising Agency: Rediffusion Y&R, India

If only they were this easy to reproduce

YWwV268TPqrxQUV5 — Mon, 11 May 2015 09:07:51 +0000

If only they were this easy to reproduce.. International Fund for Animal Welfare.

Credits:
Advertising Agency: Y&R, Paris, France
Creative Director: Pierrette Diaz
Art Director: Eric Esculier
Copywriter: Pierre Philippe Sardon
Illustrator: Olivier Djalayer
Photographer: Yann Robert

Peugeot – The Right part doesn’t work in the wrong place.

YWwV268TPqrxQUV5 — Thu, 30 Apr 2015 08:50:03 +0000

Peugeot – The right part doesn’t work in the wrong place.
Motion and Emotion
Peugeot Technical Support.

Credits:
Advertising Agency: Y&R Brasil
Chief Creative Officer: Rui Branquinho
Creative Director: Leandro Câmara
Copywriter: Christian Fontana
Account Director: Alessandro Cardoni
Planner: Ana Kuroki
Illustrator: Studio Marco Cezar
Account: Beatriz Pedrosa