Zurich – Campaigns of the World

Seminar Hotel Hof de Planis, campaign to draw the attention of entrepreneurs and managers

YWwV268TPqrxQUV5 — Tue, 16 Jul 2019 07:13:20 +0000

The Seminar Hotel Hof de Planis is located at 1280 meters in the middle of the Swiss mountains. It offers generously designed rooms, a professional seminar infrastructure and most important: Enough distance from the daily hustle and bustle. This setting provides ideal conditions for successful business seminars, conferences and workshops. The campaign was intended to draw the attention of entrepreneurs and managers.

Countless presentations take place daily in the business world. The most popular program for this is Microsoft PowerPoint. That’s why we designed the Swiss mountain landscape around the hotel with typical PowerPoint graphic elements. The target group was invited surprisingly: Plan your business seminars in the Swiss mountains.

Entrepreneurs and managers love to use arrows, curves, tables and all kinds of diagrams in their PowerPoint presentations: pie diagrams, line diagrams, bar diagrams, etc.

From the most popular PowerPoint elements, we created a whole new world: arrows turned into trees or alpine huts, curves into mountain panoramas, tables into fences and signposts, various diagrams into bales of hay, lakes, clouds and the sun.

This is how the Swiss mountain world around the seminar hotel was designed. A separate theme was created for each season: One for spring/summer, one for autumn and one for winter.

The campaign was launched in Switzerland on 1 February 2019 with targeted posters at and around business fairs. It quickly attracted the attention of the target group because it surprisingly used a tool from its everyday life in a new way.

First figures have shown an increase of + 97 % of visits to the hotel website and + 32 % more reservation requests for business seminars. (Compared to the same period in 2018.)

Credits
Advertising Agency: Ruf Lanz, Zurich, Switzerland
Creative direction: Markus Ruf, Danielle Lanz
Copywriter: Markus Ruf
Art Direction: Isabelle Hauser
Illustrator: Catherine Martin, Isabelle Hauser
Account Executive: Ursula Jaag

Tags:
Design, Switzerland, Transport, Tourism, Best Digital Campaigns, Digital Marketing Trends, Best Online marketing strategies, Seminar Hotel Hof de Planis

Hyundai i30, claiming out of the box possibilities

YWwV268TPqrxQUV5 — Tue, 18 Oct 2016 05:05:50 +0000

This all new representing ad from Hyundai features the new thought and new possibilities of the company by introducing their new car, i30. Though this product is in the launch stage but still, the company claims that the model has been approved by their toughest competitor during the introduction at the International Motor Show in Frankfurt.

Hyundai i30 checked by the VW chairman

The inside of the Video
1. It directly reveals the new upcoming car from Hyundai, i30.
2. It is clearly shown in the video that the car is being checked thoroughly by the VW chairman.
3. The chairman even checks the car by getting seated inside the car.
4. He is also shown asking some famous and notable questions to the designers and developer of the car.
5. Inside the car, you can easily see how the steering wheel looks like and how dashing is the dashboard of the car.
6. The chairman checks and takes a note of every minute and particular details of the car.’
7. Post checking the car from inside and outside; he steps out from the car with a clear sign of satisfaction on his face.

With the launch of this car, it can be sincerely collected that Hyundai has again proven that their thinking has created or opened the ways for new possibilities.

Credits:
Advertising Agency: Ruf Lanz, Zurich, Switzerland
Creative Directors: Markus Ruf, Danielle Lanz
Art Director: Marcel Schläfle
Copywriter: Maren Beck
Account Director: Heike Rindfleisch
Filmproduction: Manifesto Films, Reto Salimbeni
Producer: Daniela B

Foundation Tier im Recht launches new campaign against animal cruelty

YWwV268TPqrxQUV5 — Fri, 14 Oct 2016 11:28:40 +0000

Some animals are treated like garbage. Help us to help them. Donate to tierimrecht.org Awareness campaign against animal cruelty

Credits:
Client: Foundation Tier im Recht
Advertising Agency: Ruf Lanz, Zurich, Switzerland
Creative Directors: Danielle Lanz, Markus Ruf
Art Director: Isabelle Hauser
Copywriter: Markus Ruf
CGI: Carioca Studio@Visualeyes International
Account Executive: Linda Egloff