FedEx Soundtrack | A high-tech audio-visual deep dive into the journey of a courier package

The satisfaction one gets upon receiving a delivery package at the safe hands of a FedEx employee is a relatable feeling for most people out there. Ever since 1973, FedEx has been establishing a stronghold as a top-tier courier delivery service. In a 2017 campaign called FedEx SoundTrack, the American multinational corporation shed some light on the fantastic journey a package undertakes.

In tandem with the concept crafted by BBDO New York, the campaign brought a new experience to the platform. By using a tracking number, any FedEx customer could turn a package delivery into a visualization. The visualized experience was further enhanced by a complementary soundtrack created by a custom sound engine powered by over 6000 samples. This resultant audio-visual experience gave customers a behind-the-scenes look into all the nuggets that consolidate to make a successful courier delivery happen. The 3-D visualization of the deliveries was rendered in real-time with the aid of a WebGL. The new experience also came with pre-loaded soundtracks covering some of the most remarkable delivery in FedEx history. FedEx’s innovation was made accessible across for various devices, and further cemented the brand’s well-deserved reputation as a customer-centric company.

We believe that this campaign made use of many hot tools that frequent the circles of innovation in the modern world. Simply put, it was a prime example of how brands can make use of cutting-edge tech to give birth to creative marketing campaigns.

Tags:
FedEx Soundtrack, Technology, Innovation, Latest Technology, Marketing, creative marketing campaigns, Digital