Ford Safe Cap is an attempt to save the lives of truckers on road

Truckers have to drive extensive distances amid challenging circumstances or climates and tough deadlines. This means that they spend long hours driving without sleeping. As a result, the biggest threat in the trucking business is that the of the driver falling asleep while at the wheel, leading to catastrophic accidents. Ford has come up with a solution to this problem by way of Ford Safe Cap. In this way, it is also celebrating 60 years of truck manufacturing in Brazil.

Ford’s SafeCap is a cap for truckers that detects their head movements in pre-sleep mode and alerts them through light, sound, and vibration to prevent them from dozing off. Ford took help of research to identify specific head movements of the truckers that alluded to the tendencies of sleep like fatigue and decreasing awareness. The people involved helped Ford develop a software that could detect these movements through an embedded sensor and a gyroscope in the cap by way of light, sound, and vibration.

We think that this technology is still far from completion to benefit the larger base of truckers and Ford is looking for more innovative partners to improve the design, functioning and scalability of the product.

Credits-
Brand: Ford
Campaign: Ford Safe Cap
Category Vehicles & Accessories
Agency Network: WPP Group
Advertising Agency: J Walter Thompson, Brazil
Production Company: PBA
Executive Creative Director: Vico Benevides
Creative Director: Rodrigo Strozenberg
Copywriter: Thiago Lins
Art Director: Fernando Lyra

Tags:
Ford Motor Co., Ford Campaign, Ford Road safety, Road safety campaign, Awareness campaigns, Digital, On ground, Software, App, Technology, Innovation, Safe Cap, Ford Safe Cap, J Walter Thompson, Brazil, WPP, Automotive campaign, WPP Group, Clio Awards, Product Design