Bose launches Noise-O-Meter to bring noise cancelling savings to loud home offices

Wunderman Thompson and Bose launches Noise-O-Meter to bring noise cancelling savings to loud home offices.

In today’s world, working from Home (WFH) is the new normal for many office workers. Many are winning the daily productivity battle in their home offices. But not all home offices are equally quiet. Often, the volume levels indoors can make a busy street sound soothing. So striking a satisfying note, Bose is taking a singular approach to offering savings on its newest noise-cancelling headphones: The louder your home office, the larger your discount. Noise-O-Meter, developed by Wunderman Thompson Dubai and launched within the UAE, measures ambient noise levels and instantaneously converts the decibels into discount coupons. When Bose Noise Cancelling Headphones 700 were launched, they ushered during a new era in audio technology. Partnering with Wunderman Thompson Dubai, which engineered the first-of-its-kind algorithm for interpreting sound data, fans now have Bose a playful, and rewarding, thanks to getting their hands on these unrivalled headphones.

Credits
Advertising Agency: Wunderman Thompson Dubai, UAE
Executive Creative Director: Pablo Maldonado
CEO MENA: Nassib Boueri
General Manager: Faysal Abdul Malak
Senior Art Director: Gustavo Dallegrave

Art Director: Saymon Medeiros
Associate Creative Director
: Hassan Bilgrami
Design Director: Diogo Borges
Animator
: Soheil Magdi
Arabic Copywriter
: Sara Ibrahim
Head of Strategy
: Alvaro Bretel
Traffic Manager: Sanaz Khodabandeh
Senior Account Director: 
Irmak Aktas

Senior Account Executive: Haya Jaouni

Tags:
Noise-O-Meter by Bose, Innovation, Tech, Technology, Interactive Campaign