SKYY Vodka: Pride Glass

Inspired by the meaning of the original rainbow flag, Skyy Vodka wanted to create a new symbol as a constant reminder of the fight for LGBT+ Rights. By redesigning it’s Vodka Glasses they showed that their commitment goes far beyond a date, a month or event a celebration. Because from the years to come we will continue to drink from this vodka glasses.

Credits
Brand: SKYY Vodka
Campaign: Pride Glass
Advertising Agency: Geometry Global Peru, Lima, Peru
Ceo: Santiago Cortés
CCO Regional: Juan José Posada
Gerente De Operaciones: Inés Sologuren
Director General Creativo: Adriano Lombardi
Director Creativo: Daniel Martínez
Planning Lead: Alejandra Ibarcena
Supervisora De Cuentas: Ingrid Villón
Social Media: Luisa Seminario
Motion Graphics: Jonnatan Trinidad, Oscar Gonzales
Ejecutivo De Cuentas: Mauricio Chavez Taffur
Casa Realizadora: High End
Director De Cine: Jeff Carrera
Diseño Industrial: Ernesto Rosales
Producción: Amadeo Rossano, José García

Tags:
Design, Peru, Alcoholic Drinks, SKYY, Geometry Global, World Pride NYC, NYC Pride 2020, LGBT Community, Awareness Campaign, Innovation, Product Innovation