The Visible Net: Where Art and Technology Converge

Make a 5G net visible for everyone with special technology? O₂ shows how this is done in the campaign “The Visible Net”.

In an era where trust is increasingly hard-won and skepticism reigns supreme, breaking down walls of disbelief becomes a formidable challenge. The realms of news, science, and marketing alike grapple with this universal truth. But what happens when the intangible becomes tangible, and the invisible transforms into a work of art? Enter The Visible Net, a groundbreaking campaign that defies convention by turning our 5G network into a masterpiece woven from light, data, and innovation.

Seeing is Believing: Telecommunication providers face the daunting task of showcasing their network’s capabilities to an ever-discerning audience. The solution? Elevate the ordinary into the extraordinary and render the network visible, providing an unprecedented testament to its quality.

The First 5G Network Made Visible: The journey embarked upon spanned the breadth of Germany, capturing the essence of the 5G network in all its glory. Employing state-of-the-art network analysis tools, raw data was meticulously collected from an array of locations. A sophisticated algorithm worked its magic, translating this data into vibrant light, which was then transmitted to a control box affixed to a drone.

Artistry Takes Flight: Suspended gracefully beneath a robust drone, a 10-meter LED pole sprang to life as the drone gracefully traced the skies. The network’s strength was directly mirrored by the luminous display, creating an awe-inspiring spectacle against the canvas of the night. As the drone elegantly maneuvered, celebrated photographer Kai-Uwe Gundlach captured these ephemeral light trails through the lens of long exposure techniques.

Crafting Visual Poetry: These captured trails of light underwent a metamorphosis, blossoming into captivating visual motifs that seamlessly intertwined artistry with technology. From posters to magazines, social media to television, the campaign unfurled its wings across Germany, captivating hearts and minds alike. The resounding message reached an astounding audience of nearly 700 million, generating an impressive 71 million online impressions and over 285,000 link clicks within the inaugural month.

Empowering Belief: The Visible Net transcended barriers, extending an invitation to experience the exceptional quality of our 5G network firsthand. Doubt was transformed into awe, skepticism into admiration, and disbelief into wonder.

Are You Ready to Witness the Future?
#TheVisibleNet #5GInnovation #ArtMeetsTechnology #BelieveInVisibleQuality

Credits
Client: o2
Advertising Agency: Serviceplan Bubble, Germany