VOO ‘Raging Banners’ – The first voice-activated banners reacting to gamer rage
VOO – Raging Banners: the world’s first real-time voice-activated banner reacting to gamer rage
Since the internet has become an integrated part of our daily lives, ‘connection speed’ has become the main battleground. It’s one of the main reasons to switch provider. VOO, one of the main telecom providers in Belgium, has invested in technology allowing to offer its customers a connection speed up to 4 times faster than its competitors.
VOO’s desired goal is now to gain market (and heart) share within the fast-growing video game community, and more specifically within the community of people who watch other people broadcast their games online, on platforms such as YouTube Live and Twitch. It’s a gigantic industry that attracts on average more viewers than sport on TV.
Obviously, for this community of die-hard video game streamers and viewers, it is crucial to have a fast connection.
That’s why Happiness has created ‘Raging Banners’, the world’s first real-time voice-activated banners, that only appear on viewers screens when a gamer starts raging about the slowness of their internet connection. Their rage is even written down in the animated banner.
How? First, we programmed an OBS plug-in, which is the most used software for online game streams. This plug-in connects to the microphone and uses Microsoft Cognitive Services to transcribe, in real-time, the keywords-based data, generated by the voice. Then, we programmed every possible keyword related to ‘slow internet’, and yes, that included some serious swearing. Once ‘Internet Rage’ was detected, an animated banner automatically appeared during the live stream. A technical achievement that worked on both YouTube Live and Twitch and is a world first!
We then collaborated with prominent gamers – about twenty players with an average of more than 100,000 subscribers each – who downloaded the plug-in. And we waited for their internet to drag… So they would rage a bit.
Because moments of internet rage due to a slow speed are probably the best occasions to remind people that it’s time to switch to VOO’s ultra-fast internet.
Credits
Client: VOO
Campaign:
Contacts: Christophe Segaert, Aline Hoffman, Delphine Lenel, Jacques Ohn
Agency: Happiness Brussels
Executive Creative Management: Karen Corrigan
Chief Creative Officer: Geoffrey Hantson
Creative Director: Philippe Fass
Strategic Director: Isabelle Koelman
Concept Providers: Mathias Lemielle, Jérémy Stoquart
Group Account Director: Pascal Kemajou
Account Director: Mattias Vermeire
Account Manager: Coline Hercot
Graphic Designer: Caroline Ray
Producer: Bart Vande Maele
Senior Digital Producer: Kris Van Wallendael
Head of Motion: Remke Faber
Motion Designer: Simon Schuurman
Managing Director BLISS Interactive: Frederiek Pascal
Head of Technology: Thomas Colliers
Head of Projects: Na Nguyen
Project Manager: VietDong Ngo
Sound: Bleu Nuit
Tags:
Happiness Brussels, VOO, Gamer Rage, Raging Banners, Voice-activated banners, Technology, Belgium, VOO Raging Banners, Latest Tech News, Best Innovative Campaigns, innovative technology ideas, best technology campaigns, Internet, Gamer
