Beijing Dentsu shows the beautiful side of Zhong He Feng Jing through the beauty rice bottle
Beijing Dentsu makes us see the difference between a Zhong He Feng Jing premium rice grain and any other rice grain. How? By designing a beauty rice bottle that takes the beautiful form of its premium rice grain, literally! The Beauty Rice Bottle is actually a part of Zhong He Feng Jing’s campaign for its premium rice brand.
But why a beauty rice bottle? You might be wondering. Well, as per our research, we have an interesting fact to share with you all. Rice is not just a healthy food material but is also a traditional beauty aid of Chinese people in the form of rice water. And the inspiration behind the creation of the beauty rice bottle is that using this bottle one can create premium organic rice water and apply it over skin to make it more beautiful. Many Asian women apply rice water to get flawless and glowing skin. Secret revealed!
Zhong He Feng Jing – Beauty Rice Bottle
Another inspiration, we believe, behind the creation of the beauty rice bottle is the fact that even if people in the hindsight want to switch to premium organic rice from the normal grains they don’t see the difference between the two. Why should I pay a premium to switch to organic, what’s the difference between a normal rice grain and a premium rice grain? Zhong He Feng Jing and Beijing Dentsu seem to have the answer by making people perceive the difference through the beauty rice bottle.
Now, with this beauty rice bottle, one can create and apply the premium rice water using Zhong He Feng Jing’s organic premium rice for an unblemished skin as well as relish a healthy meal. Making it easy for one to look good and feel good.
Credits:
Brand: Zhong He Feng Jing
Product: Organic rice
Agency: Beijing Dentsu
Campaign: Beauty Rice Bottle
Chief creative officer: Kazuki Tsuburaku
Executive creative director: KC Aui
Creative director: Hoshino Manabu
Copywriter: Andrew Shee, Meng Qian
Art director: Loo SweeMei, Eric Pang, Moran Kal
Account director: Li Zheng
Strategic planning director: Kenjiro Sese
Project director: Rony Chan
PR company: Vector Inc
Film production company: DNA China
Film director: Taiki Soma
Executive producer: Taiki Soma, Chow Xin Yi
Sound production company: Ghetto-Blaster Audio House
Tags:
Zhong He Feng Jing, organic rice, Beauty Rice Bottle, Food, DNA China, Dentsu, Product Advertising, Brand Marketing
