Aditya Birla Group – First ever Plantable Filters this World Environment Day

This World Environment Day the Aditya Birla Group have taken a pledge towards doing their bit to ensuring a green environment with the introduction of the first ever Plantable Filters on social media platform Facebook. These filters are features that can recognize human faces in photos in order to suggest graphics, like borders or stickers, to accompany our posts. Under this unique concept, which is designed by Tonic Worldwide, with every Plantable Filter that’s used on Facebook, the Aditya Birla Group promises to plant a tree – with a pledge to #FiltertheFuture.

World Environment Day - Filter The Future | AR innovation by Aditya Birla Group

AR Link: www.facebook.com/fbcameraeffects/tryit/163056724542752/

Every year we find a lot of conversation and buzz across various across social media platforms on World Environment Day, where people talk about the need to protect our environment from the dangers of pollution, but rarely does this talk translate into concrete and sustainable action. Through the #FilterTheFuture concept, conceptualized and designed by Tonic Worldwide, the Aditya Birla Group reaffirms its commitment to the environment by helping consumers plant trees.

Credits:
Advertised brand: Aditya Birla Group
Advert title(s): #FilterTheFuture | Plantable Filters
Media (see available options below): Digital / AR
Advertising Agency: Tonic Worldwide, India, Mumbai
CEO: Chetan Asher
COO: Samir Asher
Chief Strategy Officer: Unmisha Bhatt
Cheif Business Officer: Sudish Balan
National Strategy Director : Anjali Malthankar
Account Director: Sneha Keni
Head – Innovations & New Initiatives : Pratik Hatankar
Manager – New Initiatives and Innovations: Avni Kanakia
Group Account Manager: Shweta Salian
Creative Supervisor: Parth Joshi
Art Director: Deepak Shinde
Art Designer : Shreya Patel


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