TV Rain presents AI Versus – We are what we watch

What’s the difference between propaganda and news? To answer this question, Voskhod created AI Versus for TV Rain, two identical AIs. They are like twins, but with no background and no experience. Both were ‘brought up’ on news programs. One watched the state TV Russia-1, the other the independent TV Rain. After six months, they could answer users’ questions about Russia, but only using the vocabulary of the programs they had watched. The answers reflected the striking difference between both audiences’ worldviews and proved we are what we watch. 93% of voters favored TV Rain’s AI.

Credits
Campaign: AI Versus

Voskhod
Creative Director: Andrey Gubaydullin
Copywriters: Anton Rozhin, Daria Ovechkina
Chief Digital Officer: Dmitry Maslakov
Digital Art Director: Anna Maslyakova
CTO: Vasiliy Tsykin
Motion Designer: Liliya Zagidullina
Producer: Elizaveta Larionova
Case Film Maker: Vladislav Derevyannykh

TV Rain
Natalya Sindeyeva, CEO
Svetlana Gulyaeva, Executive Producer

ISD Group
Director of Creative Technology: Viktor Shkurba
Head of Data & Analytics: Svitlana Taborskykh
Creative Technology Head: Andrii Mishchenko
Creative Technologists: Kateryna Malashok, Dmytro Yatsyna
Producer: Helena Shyta